Game On!

NEW YORK, NY, February 14, 2006 – Atari, Inc. (Nasdaq: ATAR) and Marc Ecko, the visionary behind several of today’s most respected youth lifestyle brands, today announced that Marc Ecko’s Getting Up: Contents Under Pressure has shipped to retail stores nationwide. Developed by The Collective,

Marc Ecko’s Getting Up: Contents Under Pressure is rated ‘M’ for Mature and is available for the PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft, and Windows.

Marc Ecko’s Getting Up: Contents Under Pressure fuses innovative gameplay, a provocative and controversial storyline, an eclectic and renowned voice acting cast, and a musical score featuring some of the most influential voices and sounds of this generation. Marc Ecko’s Getting Up: Contents Under Pressure includes a variety of star-studded voice talent such as renowned hip-hop artist Talib Kweli, Sean “Diddy” Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA and Michael “M.C. Serch” Berrin. The soundtrack features an array of licensed music and various original tracks, such as an exclusive version of Notorious B.I.G.’s “Who Shot Ya,” remixed by Serj from the band System of a Down; “Clik, Clak, and Spray” from Pack FM; “Book of Judges” from Pharoahe Monch; and “Getting Up Anthem: Part 1,” performed by legendary Hip-Hop artist Rakim and Talib Kweli, the voice of the game’s lead character, Trane. More than 65 graffiti artists have lent their signature tags and art to the game’s urban environments, while six legendary artists – Cope 2, FUTURA, OBEY: Shepard Fairey, Seen, Smith and T-kid – have served as in-game mentors to the game’s lead protagonist.

“Marc Ecko’s Getting Up: Contents Under Pressure breaks the mold of the current crop of games by fusing authentic urban culture with truly diverse gameplay,” said Marc Metis, Senior Vice President, Marketing, Atari, Inc. “With its unique story, talent, music, and gameplay design, Marc Ecko’s Getting Up: Contents Under Pressure answers consumers’ call for innovation and originality in gaming.”

Set in the city of New Radius, Marc Ecko’s Getting Up: Contents Under Pressure features a world where freedom of _expression is suppressed by a tyrannical city government. In the game, players assume the role of Trane - an unlikely hero just looking to get up until he realizes there is much more at stake. Gamers learn and master various graf skills, starting as a toy (beginner) graffiti artist and using street-smarts, athletic prowess and vision necessary to become an “All City King,” the most reputable of all graffiti artists. During their quest, players risk their lives navigating vertical landscapes while battling rival crews, a corrupt Mayor and the city’s Civil Conduct Keepers (CCK) all in an effort to reach the sweet spots of New Radius, where a well-placed tag brings respect and reputation. Gamers also find themselves with an even greater burden – to use their high-wire graffiti talents to expose the oppressive mayor and set the city free.

A limited edition of Marc Ecko’s Getting Up: Contents Under Pressure is also available at select retailers nationwide. The Marc Ecko’s Getting Up: Contents Under Pressure Limited Edition is packed into a collectible Getting Up tin case and in addition to the game, includes Marc Ecko's Blackbook, offering an exclusive look inside the game’s development process, a disc featuring a collection of short films, level rundowns, game tips, and “making of” footage, and a silver pen with the Getting Up "X" logo.

The Marc Ecko’s Getting Up: Contents Under Pressure Limited Edition also features a soundtrack with four tracks executively co-produced by Sean ‘Diddy’ Combs, including an exclusive version of Notorious B.I.G.’s “Who Shot Ya,” remixed by Serj from the band System of a Down. Other Combs’ tracks include “Clik, Clak, and Spray” from Pack FM, “Book of Judges” from Pharoahe Monch and “Getting Up Anthem, Part 1,” performed by Talib Kweli, the voice of the game’s lead character, Trane, and legendary Hip-Hop artist Rakim. These songs, plus Rhymefest’s “Wanted” and various scoring pieces from RJD2, are only available on the limited edition.