Tamagotchi Connection: Corner Shop Celebrates Grand Opening in Retail Stores

SANTA CLARA, Calif., (January 31, 2006) – Leading video games publisher and developer NAMCO BANDAI Games America Inc. announced today that Tamagotchi(R) Connection(TM): Corner Shop(TM), a shopping simulation set in
the virtual world of Tamagotchi(R) for the Nintendo DS(TM), has shipped to retail outlets in North America. Based on the wildly popular Tamagotchi(R) virtual pet that has sold more than 40 million units worldwide since its 1996 debut, this playful simulation allows aspiring shop owners to open and run their very own boutique stores.

“Tamagotchi Connection: Corner Shop offers the same charming characters and tongue-in-cheek humor that was the hallmark of the original Tamagotchi toys,” said Yoshi Niki, business director at NAMCO BANDAI Games
America Inc. “By optimizing the use of Nintendo DS’ touch-screen functionality, this title offers a variety of fun, accessible mini-games that appeals to gamers and non-gamers alike.”

In Tamagotchi Connection: Corner Shop, players help primary characters like Mametchi, Memetchi or Kuchipatchi set up a shop, with the ultimate goal of creating a “royal” shop that is a favorite of Princess Tamako. Players can select from a variety of different stores, including a bakery, beauty salon, dental office, flower shop and more. Once the shop is open, players will help their customers by completing mini games with the Nintendo DS stylus. Players apply makeup, treat cavities and decorate cakes to earn “Gotchi” points, the Tamagotchi money unit, and progress towards “royal” shop status. Shop interiors can be customized and cute Tamagotchi characters will make appearances throughout the game.

Fans of the egg-shaped toy that simulates the life cycle of a real pet can currently purchase the new Tamagotchi Connection Version 2. The toy allows tweens and teens to collect “Gotchi” points, which can be used to shop for treats and toys, and to use secret codes to unlock special shopping areas not available anywhere else in the programming. In addition, wireless technology allows Tamagotchi owners to “connect” with others, allowing their pets to become friends, trade gifts and mate to create future generations.

For more information on Tamagotchi products, please visit http://www.tamagotchi.com

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