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ATARI'S ‘DRIVER: PARALLEL LINES’ TAKES OFF

NEW YORK, NY, March 14, 2006 – Atari, Inc. (Nasdaq: ATAR) today announced that Driver: Parallel Lines, the upcoming Hollywood-style action driving game, has shipped to retail stores worldwide. Driver: Parallel Lines is the fourth installment in the blockbuster Driver franchise that has achieved sales in excess of 12 million units worldwide. Developed by award-winning studio Reflections Interactive, Driver: Parallel Lines is available for the PlayStation®2 computer entertainment system and Xbox® video game and entertainment system from Microsoft. Driver: Parallel Lines offers an open, fast-paced driving action-movie experience and features an unfolding storyline of double crossing and revenge set over two distinct decades in New York City.

“Driver: Parallel Lines goes beyond the typical driving video game by delivering a cinematic experience reminiscent of a Hollywood-style action movie, coupled with a dual-era storyline, revenge, and an incredible soundtrack that is unparalleled,” said Rick Mehler, Director, Marketing, Atari, Inc. “As the game returns to its roots of non-stop driving action, Driver: Parallel Lines also takes the genre one step further by incorporating Reflections’ top-notch driving physics that will both challenge and exhilarate gamers.”

Driver: Parallel Lines places gamers in New York City during two distinct eras – the 1970s and today – and centers on TK, an 18 year-old driving prodigy seeking fortune and fame. Gifted, popular and arrogant, TK is one of the best drivers-for-hire in town and is known by everyone – from street hustlers, petty criminals, and racer boys to the shadowy crime figures that pay for his skills at the wheel. TK gets involved with a scheming group bent on taking down one of the biggest names in the underground crime scene. However, TK gets double crossed and ultimately is imprisoned for 28 years.

Fast forward to 2006 where the action kicks back in, and TK is older, meaner, and determined on settling some serious scores. TK needs to call on every driving trick in his considerable repertoire to tame the over-powered road machines that 2006 presents him. After twenty-plus years in jail, it’s time to hit the streets once again.

Driver: Parallel Lines boasts a diverse in-game soundtrack consisting of 80+ songs from both eras. A number of hip-hop, punk, rock and dance tracks from a varied roster of artists like Blondie, David Bowie, Funkadelic, Iggy Pop, WAR, The Temptations, Marvin Gaye, The Roots, LCD Soundsystem, TV on the Radio, Kaiser Chiefs, Secret Machines and The Dead 60’s are included on the soundtrack. Driver: Parallel Lines also features several amazing new exclusives from ground-breaking artists such as Public Enemy, Grandmaster Flash, Suicide, Yeah Yeah Yeahs, Arthur Baker, Mylo, Paul Oakenfold, Lifesavas featuring Vernon Reid, and the Audio Bullys.

Driver: Parallel Lines tempts gamers to modify and juice up cars while engaging in the most thrilling Hollywood-style car chases ever. Driver: Parallel Lines provides a free roaming, stylized New York City. With over 30 diverse missions and nearly 50 mini missions that load without wait times, incredibly realistic driving physics, a brand new story and a top-notch soundtrack, Driver: Parallel Lines will be a must-have title for action driving fans. For more information visit www.atari.com/driver.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hard-core, genre-defining franchises such as DRIVER™, The Matrix™ (Enter The Matrix and The Matrix: Path of Neo), Stuntman™ and Test Drive®; and mass-market and children’s franchises such as Nickelodeon’s Blue’s Clues™ and Dora the Explorer™, and Dragon Ball Z®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext – ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

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