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KONAMI’S FROGGER TURNS 25!

REDWOOD CITY, Calif. – March 17, 2006 – Konami Digital Entertainment, Inc. announced today details about the 25th anniversary of the classic Frogger video game series. Celebrating a quarter century of video game history, the Frogger franchise marks a milestone as one of the most universally adored characters in the industry. Ever since the game first appeared in the arcades in 1981, Frogger has captured the hearts of gamers everywhere. The initial objective of the game was to scoot a friendly frog across a busy five-lane highway and over a perilous river to peaceful lily pads. The simple, yet addictive "Hop 'N Dodge" gameplay made Frogger accessible to players of all skill levels, allowing it to quickly develop an immense fan base and become an instant success. With over 20 million games sold to date, Frogger continues to be one of the most memorable and beloved characters in the history of video games.

“One of the original video game icons, Frogger remains just as popular today as when he first tried to cross that busy street 25 years ago,” said Catherine Fowler, Senior Vice President of Sales and Marketing at Konami Digital Entertainment, Inc. “We are celebrating Frogger’s silver anniversary with a variety of new products and programs that will ensure that he remains an enduring figure to an all-new generation of gamers as well as the millions of existing fans of the franchise.”

As part of this anniversary celebration, Konami plans to introduce a host of new and exciting Frogger products throughout the year. Starting this month, a dedicated Frogger 25th anniversary website will be launched at www.frogger25th.com . This site will provide up-to-the-minute information on all activities tied to the year long celebration, from events and contests to product information and special surprises. Konami will also introduce new Frogger games, including a special Frogger 25th Anniversary mobile game that will take players through the evolution of the character, from classic arcade trendsetter to console gaming hero.

In celebration of his birthday, Frogger will also be hitting the road to celebrate with all of his fans. Starting with the St. Patrick’s Day parade today in New York, the costumed character will be sharing the gift of green, commemorating 25 years of entertainment by handing out special anniversary gift items. In addition, Frogger will be hopping across America throughout the year, making appearances at the Game Developers Conference in San Jose in March, CTIA Wireless 2006 Conference in Las Vegas in April, the Electronic Entertainment Expo in Los Angeles in May and the San Diego Comic Con event in July.

Also starting this month, the Frogger faithful will be able to participate in a national sweepstakes entitled “Show us Your Frogger.” Participants will be able to submit photographs that demonstrate their devotion to Frogger throughout the year at the official Frogger 25th anniversary web site and be entered into a drawing to win a number of prize packages. Prizing and entry details for the “Show us Your Frogger” sweepstakes will be made available at www.frogger25th.com.

For more information on Frogger’s 25th anniversary and to keep updated on upcoming news and announcements, go to www.frogger25th.com .

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