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Gameloft Gets Down with Paris Hilton; Exclusive Multiyear Licensing Agreement to Produce Mobile Games Based on Heiress Extraordinaire

NEW YORK – Gameloft, a leading developer and publisher of mobile games, is delighted to announce a long term licensing agreement with Paris Hilton Entertainment Inc. to develop, publish and distribute mobile games based on heiress and pop culture icon, Paris Hilton.

As part of this agreement, Gameloft will develop and produce a series of mobile games featuring Paris Hilton and her likeness. The first title in the series will be geared to tweens/teens and fans of Paris Hilton. Additional games scheduled for production will be aimed at both male and female fans of Ms. Hilton whose diverse fan base complements Gameloft’s catalogue of wide ranging games.

“Gameloft is dedicated to increasing mobile game offerings to female and casual gamers and we are thrilled to have Paris Hilton on board,” said Michel Guillemot, president, Gameloft. “She is a model, a fashionista, an actress, an entrepreneur and a pop culture force of nature whose appeal is recognized the world over. Mobile games based on such a significant personality as Paris Hilton will be an excellent addition to our diverse slate of games,” added Guillemot. “She is a universal brand that surpasses all boundaries.”

“I’m excited to collaborate with Gameloft to bring the Paris Hilton brand and the glamour of young Hollywood to the cell phones of all my fans around the world,” said Paris Hilton. “My phone has become an all in one entertainment device and mobile games are an integral part of that. Mobile gaming is really hot right now and I’m excited to be part of this project.”

Gameloft’s experience in bringing branded entertainment personalities to the mobile space includes baseball star Derek Jeter, golf pro Vijay Singh and European soccer star Djibril Cisse.

The first mobile game based on Paris Hilton is scheduled for release worldwide in summer of 2006.


About Gameloft
Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed two billion units in 2008.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, Viacom, Warner Bros., FifPro, Lamborghini, Vans, Derek Jeter, Vijay Singh and Geoff Rowley allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 65 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal, Buenos Aires, Paris, London, Duesseldorf, Milan, Barcelona, New Delhi, Seoul, Beijing, Hong Kong and Tokyo. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information visit www.gameloft.com.

About Paris Hilton
Paris Hilton can next be seen starring in “The Simple Life 4,” which will air on E! Entertainment. The show also stars Nicole Ritchie, and follows the girls as they leave behind the comforts of life in Beverly Hills and hit the road working odd jobs along the way. Paris’ other television credits include: “The O.C.,” “Las Vegas,” “Veronica Mars,” and “The George Lopez Show.”

Segueing between the big and small screen, Paris was last seen on the big screen the Warner Bros. film “The House of Wax,” starring alongside Chad Michael Murray for producer Joel Silver. Additional film credits include: “Raising Helen,” “Zoolander,” “The Cat in the Hat,” and “Wonderland.”

Paris’ career continues to evolve with exciting and challenging projects. This fall Paris will release her first untitled album produced by Scott Storche for Warner Bros. Records. Her first single is set to be released In early June. She just released her second book, “Confess it all to Me,” following her New York Best Seller, “Confessions of an Heiress,” for Simon and Shuster in September 2004. She is currently at work on her third fragrance under the Paris Hilton Brand.

Paris enjoys spending time with her family, friends and pets and is actively involved in numerous and various animal advocacy organizations.

Paris resides in Los Angeles.

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