KONAMI DIGITAL ENTERTAINMENT, INC. PARTNERS WITH PLAYFIRST TO BRING CASUAL GAMES TO CELL PHONES
LOS ANGELES - April 4, 2006 - Konami Digital Entertainment, Inc. today announced a partnership with PlayFirst, Inc. the leading full-service publisher of casual games, for the licensing, development and distribution of several PlayFirst titles for mobile. Together, Konami and PlayFirst are expanding the international market for casual games by bringing highly original content to cell phones worldwide.
"As a full-service publisher, maximizing the reach of our games is a top priority," said Rich Roberts, vice president of sales and business development, PlayFirst. "With Konami's deep experience in both mobile and the international market, this partnership will introduce the world's mobile audience to PlayFirst's high caliber games and further enable casual gamers to access our exciting titles wherever they play."
Under the terms of the agreement, Konami will manage the mobile publishing and distribution of popular PlayFirst games such as the award-winning Oasis(tm), developed by Mind Control Software and Egg vs. Chicken(tm), developed by Gamelab.
"We have recognized a tremendous demand for innovative, high quality casual games in the mobile space. We recognized PlayFirst and its unique portfolio of highly original IP as an ideal partner to expand our mobile entertainment product line and to feed the demand of top tier games," said Joe Morris, Vice President, Mobile Content, Konami Digital Entertainment.
About Konami Corporation
Konami Corporation is a leading developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market. Konami Corporation's action and adventure titles include the popular franchises Metal Gear SolidÂ®, Silent HillÂ® and CastlevaniaÂ®, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the US and Konami of Europe in Frankfurt, Germany. Konami Corporation, the parent company of Konami Digital Entertainment, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM (NYSE: KNM). Details of the mobile products published by Konami Digital Entertainment, Inc. can be found at www.konami.com/mo.
About PlayFirst, Inc.
PlayFirst is the leading publisher of highly-original games made for casual gamers wherever they play. Committed to fostering creativity, PlayFirst works with talented internal and external developers to bring innovative games to multiple platforms, including PC, Mac and mobile. PlayFirst's portfolio of games includes the record-breaking hit Diner Dash, which has more than 100 million plays worldwide. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. For more information visit www.playfirst.com.