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MICRO MACHINES v4 Zips By The Competition and Lands on Store Shelves Nationwide

New York (June 27, 2006) – Grab some friends, start your micro engines and prepare for the craziest and most addictive multi-player mayhem ever as Codemasters ships the classic series MICRO MACHINES v4 video game to retail outlets nationwide.

The ultimate pick-up-and-play racing game MICRO MACHINES v4 brings its own brand of hilarious multiplayer madness to the most fiendish race tracks – right under your nose! On PlayStation®2 computer entertainment system, Windows PC and the PSP® (PlayStation®Portable) system with a Nintendo DS version to follow, MICRO MACHINES v4 is the fastest, most fun mini racer with hundreds of cars to collect, loads of levels to race and tons of people to play. The property is under license from the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS) and is developed by Supersonic Software, creators of some of the most acclaimed MICRO MACHINES games and more recently Mashed and Mashed: Fully Loaded.

Mixing miniature mayhem with maximum multiplayer racing, the MICRO MACHINES v4 game arrives packed with knockabout, breakneck racing in the fastest scale miniatures, complete with explosive weapon power-ups. Letting players loose with hundreds of vehicles, each with distinctive performance abilities, gamers will be racing their inch-long miniature motors on the wildest tracks where everyday household objects appear immense in size and can become lethal hazards.

Sport cars, street racers, stock cars, 4x4s, beach buggies, lowriders and muscle cars are just some of the MICRO MACHINES models gamers will be taking out on the improvised tracks around the MICRO MACHINES house, garden and – for the first time – beyond!

Fans of classic MICRO MACHINES games will rejoice in the return of some of the series’ most popular racing arenas. Spin out around the breakfast table littered with cereal spills, tear through the kitchen, turbo boost around the pool table (while avoiding the treacherous pockets), or hit the gas during the drive around the rim of the bath, carefully negotiating the ferocious waters pouring over the edge of the bath.

As well as the familiar feel-good environments, MICRO MACHINES v4 game sees the racing world expand further than any previous MICRO MACHINES game. Go beyond the house and garden tracks and discover what it’s like to race across house roofs, in the sewers, through supermarkets, museums and even down to the farm, with its danger-packed chicken coop!

Of course, it wouldn’t be MICRO MACHINES without an arsenal of power-ups and weapons to collect and use on the opponents while racing. The MICRO MACHINES v4 game brings all the favorites back, including – such as missiles and bombs – and provides new ones to attack with, including flamethrowers, heat-seeking missiles, plasma guns and, of course, the car-mounted giant hammer!

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains European operations in Germany, France, Spain, and Benelux. The company has its U.S. headquarters in New York. More information about the company and its products is available online at http://www.codemasters.com.

The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

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