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2K Sports Announces Unique New Features for NHL 2K7

NEW YORK, NY - July 18, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today new standard-setting features for NHL 2K7. The top-rated hockey video game for four-straight years*, NHL 2K7 introduces a completely new skating engine to give users the true on-ice movement of an NHL game. Additionally, Pro Control(tm) receives new enhancements to both offensive and defensive controls, giving hockey fans thrilling new ways to attack and defend on the ice. These new features elevate the realism of the sport, delivering the best hockey experience on any system.

"Year after year, we've been delivering new and innovative ways to play the exciting game of hockey," stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. "The new skating engine in NHL 2K7 far surpasses anything we've ever produced and the advancements made in Pro Control(tm) add the excitement and control our fans have been craving."

Hundreds of new skating animations have been captured to bring an unprecedented level of high quality to all the skating movements in NHL 2K7. Hockey players in NHL 2K7 will glide, turn, stop, and adjust their movement on the ice with astounding realism. Not only will skating look much more natural, players will also experience the true momentum of skating whenever players dig into the ice to accelerate or carve the ice to make sudden stops. The new skating engine adds both remarkable visual excitement and an entertaining gameplay challenge to all hockey fans. In addition to the numerous new skating animations, several new checking, passing, and shooting animations have been added, making all the action in NHL 2K7 flow with amazing detail.

New gameplay enhancements have been added to Pro Control(tm), giving users offensive and defensive tools to utilize on the ice. While on offense, players now have the ability to execute drop passes, allowing users to setup new screen plays and create new scoring opportunities to catch the goalie off-guard. Pressure Control(tm) brings a tactical element to defensive hockey as players now can instruct teammates to defend opposing players while on the ice. Varying degrees of pressure can be selected - whether it's telling your teammate to shadow a selected opponent or deliver a big check - allowing players new defensive options on the fly. Pro Control(tm) in NHL 2K7 will deliver the offensive and defensive options hockey fans have been asking for,truly delivering the next generation of hockey.

NHL 2K7 --featuring 2006 Hart Memorial Trophy recipient, Joe Thornton on the cover-- will be available for the Xbox 360(tm) and Xbox(r) video game and entertainment systems from Microsoft, the PlayStation(r)2 computer entertainment system and the PlayStation(r)3 computer entertainment system. More features will be detailed at a later time. NHL 2K7 for Xbox 360, Xbox and PlayStation(r)2 are slated to release in September 2006, with the PlayStation(r)3 coming this holiday season.

For more information, log onto http://www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC,PlayStation(r) game console, PlayStation(r)2 computer entertainment system, PSP(tm) (PlayStation(r)Portable) system, Xbox(r) and Xbox 360(tm) video game and entertainment systems from Microsoft, Nintendo GameCube(tm), Nintendo DS(tm) and Game Boy(r) Advance. The Company publishes and develops products through its wholly owned labels Rockstar
Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices inCincinnai, New York, Toronto, London, Paris, Munich, Madrid, Milan,Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two'scommon stock is publicly traded on NASDAQ under the symbol TTWO. Formore corporate and product information please visit our website atwww.take2games.com.

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