QMOTIONS AND CODEMASTERS JOIN FORCES TO BATTLE OBESITY WITH ACTIVE GAME TECHNOLOGIES
RIVERSIDE, CA â JULY 21, 2006 â Qmotions, the company behind the popular and award-winning Qmotions-Golfâ¢ and Qmotions-Baseballâ¢ active game controllers, and Codemasters, the UK-based developer and publisher of world class interactive entertainment, have teamed up to fight obesity â with videogames. Through the partnership, Qmotions will launch the professional edition of their latest active videogame controller, Qmotions-FunFitnessâ¢, a device that easily converts exercise bikes into truly interactive videogame machines, bundled with Codemastersâ popular âTOCA Race Driverâ¢ 3â racing simulation game.
Qmotions-FunFitness is a hybrid device that works with existing recumbent exercise bikes to spice up a ho-hum workout through videogames. Compatible with current videogame platforms, the device translates pedal speed into on-screen vehicle action in most racing games, while users control direction with a complementary controller.
âWe believe there should be more to gaming than a couch and a controller, and more to fitness than a bike and some headphones,â said Amro Albanna, founder and CEO, Qmotions, Inc. âWe want to encourage people â especially those who may not work out consistently â to embrace an active lifestyle. We are confident that the pairing of âTOCA Race Driver 3â with Qmotions-FunFitness will bring together enjoyable fitness and great gaming in a compelling way. â
Released in February 2006, âTOCA Race Driver 3â will offer users of Qmotions-FunFitness more than 120 championships across 35 different motor sport disciplines, in 21 different cars that range from British GT, V8 Supercars, Formula 3 and the legendary Williams Grand Prix cars from the past three decades to race their way to victory and a healthy lifestyle. âTOCA Race Driver 3â feels more realistic than ever, letting players feel tires screeching along gravel roads, maintain their race car throughout the course with engine tune-ups, and experience real-world engine inertia.
âItâs great to see companies like Qmotions leading the charge in active videogame technologies,â said Peter Chan, business development manager, Codemasters. ââTOCA Race Driver 3â and Qmotions-FunFitness is a great pairing â the faster your race, the fitter you become. Weâre excited to be partnering with Qmotions in this innovative step for both videogames and fitness.â
Qmotions-FunFitness will be available for purchase for under $100 at most major online and retailers.
About Qmotions, Inc.
Headquartered in Riverside, Calif., Qmotions Inc. specializes in developing state-of-the-art, PC and console-based active game technologies that incorporate âfull-motionâ participation from players. For more information, visit www.Qmotions.com.
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the companyâs dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at http://www.codemasters.com
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