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2K Sports Names J.J. Redick College Hoops 2K7 Cover Athlete

NEW YORK, NY – August 1, 2006 U– 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that J.J. Redick, former star player for the Duke University Blue Devils (2002-2006) and one of the most highly decorated players in college basketball history, will grace the cover of College Hoops 2K7 and act as its official spokesman.

“It’s an honor to be on the cover of College Hoops 2K7,” said J.J. Redick. “I’m a huge video gamer and have always been a fan of the College Hoops 2K series for its authenticity and addictive gameplay. I’m very excited to be a part of 2K7 and from what I’ve seen so far, this game is going to be mind-blowing."

“We are thrilled to have J.J. as our cover athlete for College Hoops 2K7,” stated Erik Whiteford, vice president, 2K Sports. “He embodies exceptional talent, drive and spirit -- all of the characteristics of a collegiate basketball competitor and winner. J.J. is working very closely with us and our development team, contributing his knowledge and passion for basketball to further ensure the most realistic and exciting college basketball experience.”

Throughout his career with the Blue Devils, J.J. was an integral part of Duke’s basketball legacy, becoming the NCAA’s all-time leader in free throw percentage (.922) while also setting several Duke and ACC records--including career points scored (2,769). In addition, J.J. has earned numerous awards throughout his college career, including the James Sullivan Award, John R. Wooden Award, Naismith College Player of the Year Award, and Adolph F. Rupp Award (twice) while also being named a consensus All-American in both his junior and senior years. Widely considered to be one of the best pure shooters in college basketball history, J.J. brings his talent to the NBA as he begins his professional basketball career with the Orlando Magic this fall.

Coming in fall 2006 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, PlayStation®3 computer entertainment system and PlayStation®2 computer entertainment system, College Hoops 2K7 immerses fans into the most compelling and authentic college basketball video game to date with enhanced college atmosphere, post-season NIT™, revamped defensive AI and defensive controls, expanded broadcast presentation and much more. Nothing captivates the nation like NCAA basketball and no other game captures that excitement and energy like College Hoops 2K7.

For more information, log onto http://www.2ksports.com

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