EA ANNOUNCES 55DSL COLLABORATION WITH NEED FOR SPEED CARBON
Electronic Arts Inc. (NASDAQ: ERTS) today announced that fashion street wear brand 55DSL will be coming to Need for Speedâ¢ Carbon. Exclusively designed items from 55DSL, plus a selection of garments from their âZurka and the 55 Vagabondsâ winter collection, will feature prominently on key in-game characters in the game,developed by EA Black Box in Vancouver, British Columbia. Need for Speed â¢ Carbon delivers the next generation of adrenaline-filled street racing and will challenge players to face the ultimate test of driving skill on treacherous canyon roads..
55DSL items are specifically tailored to the game, bringing with them the unique style and tone of the brand. Exclusively designed clothing for the game, will be available only through local EA events around the world and pre-order campaigns.
Andrea Rosso, the Creative Director of 55DLS is enthusiastic, âWhen the opportunity to work with EA, and in particular Need for Speedâ¢ Carbon, came along, it seemed like a natural progression for us. Iâm a gamer and Iâm going to play this game for sure so to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me.â
âThis partnership adds another layer of authenticity to our role in street cultureâ, says Larry LaPierre, Executive Producer. âHaving 55DSL integrated so tightly within Need for Speedâ¢ Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action.â
Need for Speedâ¢ Carbon will be available for Xbox 360â¢, PlayStationÂ®3 and Wiiâ¢ as well as the PlayStationÂ®2 computer entertainment system, XboxÂ® videogame system from Microsoft, Nintendo GameCubeâ¢, Nintendo DSâ¢, Game BoyÂ® Advance, PSPâ¢ (PlayStationÂ®Portable) system, PC, and mobile.