Game On!

San Francisco, Calif. – August 10, 2006 – Eidos Interactive Ltd, one of the world’s leading publishers and developers of entertainment software today announced that it has partnered with Ford Motor Company and Empire Interactive to bring Ford Bold Moves Street Racing to North America this fall 2006 for the PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft and Windows.

Ford Bold Moves Street Racing delivers players a chance to race 18 officially licensed high performance Ford vehicles from the classic 1968 Mustang GT to the new scorching hot 2007 Shelby GT500. With plans to make the title affordable enough for every gamer to own, Ford Street Racing is still pushing boundaries by delivering unique features such as the trademarked Maximum Team Control™ that allows players to switch on-the-fly between a team of three vehicles to dominate a race. A progressive damage system also adds a new element of realism to the game, allowing every hit your vehicle takes to affect the appearance, performance and drivability of the vehicle.

“Eidos is excited about being part of Ford’s multinational marketing campaign,” said David Bamberger, US Marketing Manager, Eidos. “New innovative features like Maximum Team Control™ coupled with the best high performance vehicles Ford has to offer ensures appeal to hardcore and casual gamers alike.”

"We are pleased to be able to partner with Eidos for the fourth game in the multi-million selling Ford Racing franchise. The combination of the innovative Maximum Team Control™ feature and the aspirational, high performance Ford vehicles marks a significant step forward for Ford games,” said Ian Higgins, CEO of Empire Interactive.