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PLAYFIRST TREATS CASUAL GAMERS TO SWEETOPIA™

SAN FRANCISCO – August 1, 2006 – Have a sweet tooth for casual games? Leading publisher PlayFirst has the perfect fix: Sweetopia™, the new downloadable game from the artfully-innovative developer PiEyeGames. Launching today on PlayFirst.com, Sweetopia delivers a sure-fire sugar rush, taking players on a fast-paced, candy-popping adventure through a mysterious, labyrinthine candy factory.

“Sweetopia is packed with plenty of candy-blasting action, mouth-watering visuals and delectable audio to satisfy any casual game craving,” said Kenny Dinkin, vice president and executive producer, PlayFirst. “We’re thrilled to indulge PlayFirst’s community of players with this beautifully done title and add it to our growing portfolio of top-notch casual games.”

In the game, players join Kate and her sidekick, John, as they prepare for the grand reopening of the mysterious and magical Sweetopia Candy Factory following a 20 year closure. But suddenly something in the factory goes dreadfully awry! Sweetopia’s latest sweet sensation becomes a candy catastrophe – a bad batch of Sherbet Sizzlers has explosive potential! To stop the volatile Sherbet Sizzlers from colliding, players must help Kate blast away crazy confections, like Banana Bangs and Marshmallow Melts, to safely return her beloved candy factory to the Sweetopia it once was.

Now available on PlayFirst.com, Sweetopia is free to try for 60 minutes or purchase for $19.95. To download Sweetopia, please visit http://www.playfirst.com/game/sweetopia.

About PlayFirst, Inc.

PlayFirst is a leading publisher of highly-original games made for casual gamers wherever they play. Committed to fostering creativity, PlayFirst works with talented internal and external developers to bring innovative games to multiple platforms, including PC, Mac, mobile and handheld. PlayFirst's portfolio of games includes the top-selling hit Diner Dash™, which has more than 100 million plays worldwide. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. For more information visit www.playfirst.com.

Sweetopia, Diner Dash, PlayFirst, and the PlayFirst logo are trademarks of PlayFirst, Inc. All other trademarks are the property of their respective owners.

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