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THQ SIGNS UP TO PHILIPS amBX REVOLUTION

New York, NY – August 21, 2006 – Philips today announced the arrival of ambient intelligence in adventure gaming with the signing of an agreement with THQ Inc. (NASDAQ: THQI) as an official amBX licensee, to deliver its eagerly anticipated Broken Sword: The Angel of Death, due to be published for PC in Summer 2006.

Created by Philips, amBX technology represents a huge leap forward in the development of ambient intelligence and will revolutionize the gameplay experience by extending the gaming world out of the screen and into the real world. amBX will provide gamers with a full ‘sensory surround experience’ by empowering developers with the ability to use light, color, sound and even air flow in the real world, during gameplay.

Blending a scripting language, software engine and architecture, the amBX platform has been designed to deliver all-new player experiences through enabled devices such as LED color-controlled lights, active furniture, fans, heaters, audio and video, all placed strategically around a player’s room.

“With Philips’ amBX system we can create a Broken Sword game that is not only emotionally engaging but also a visual experience that is both dramatic and very unique,” said Mickey Torode, senior global brand manager, THQ Inc. “Philips has been extremely supportive not only with the development of the game, but also in providing THQ the resources and technology to demonstrate the game alongside the new technology for our key partners.”

Broken Sword: The Angel of Death is the fourth release in the award-winning adventure series from Revolution Software and Sumo and is the perfect vehicle to showcase the level and sophistication of ambient intelligence that amBX offers the adventure gaming market.

THQ and amBX/2

“Angel of Death is an ideal game to pioneer our agreement with THQ – innovative, and atmospheric with a strong narrative drive – but it really is just the beginning,” commented Jo Cooke, chief marketing officer for Philips amBX. “THQ’s profound understanding of the market and the strength in depth of its games portfolio will, I’m sure, enable the company to get some stunning results integrating amBX in its games.”

The potential of amBX doesn’t stop at adventure gaming and Philips is currently in the closing stages of agreements with a number of leading computer games developers, publishers and peripheral manufacturers regarding amBX-enabling games and devices.


For more information:
www.ambx.com

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