« August 2006 | Main | October 2006 »

September 29, 2006

Fusion Tour Acoustic Set at Nintendo World Store

A cool acoustic set by Nintendo Fusion Tour headliner Hawthorne Heights on Tuesday:

Tuesday, 10/3
12-1 PM
Fusion Tour headliner Hawthorne Heights to play for 30 minutes (3-4 songs) and 30 minutes Meet & Greet:

Open to everyone (first 300 consumers to arrive)

www.nintendoworldstore.com has additional details...

And BTW, there will be playable Wii in the store. The game play may go on until 2 or 3 that afternoon.

September 28, 2006

Bethesda Softworks Announces Oblivion™ for PLAYSTATION®3 and PSP®System

September 28, 2006 (Rockville, MD) – Bethesda Softworks® announced today that its blockbuster role-playing game, The Elder Scrolls® IV: Oblivion™ will be a launch title for the PLAYSTATION®3 computer entertainment system this November in North America, and next March in Europe when the new console is expected to be released there. In addition, The Elder Scrolls® Travels: Oblivion™ will be released on the PSP® (PlayStation®Portable) system in the Spring 2007 in North America and Europe.

Both the PLAYSTATION 3 and PSP system titles will be published exclusively in North America by Bethesda Softworks, while in Europe, Ubisoft will serve as co-publisher. Complete details on both games are available in Official U.S. PlayStation Magazine’s (OPM) exclusive cover story (November issue), which hits newsstands Oct. 10. In its article OPM previews the gameplay, graphics, and new content in Oblivion and concludes: “If any game is worth the price of the PS3, Oblivion is it."

Released in March for Xbox 360™™ video game and entertainment system from Microsoft and Windows, Oblivion has already earned high praises and awards from publications around the world. Official Xbox Magazine (US) gave Oblivion a 9.5 out of 10 and an Editor’s Choice award, calling Oblivion “An Absolute Masterpiece.” G4 TV named it the Best Game of 2006, and PC Gamer (UK) ranked Oblivion #1 on its list of the Top 100 PC games of all time.

Metracritic.com lists Oblivion as the highest rated game of all time on Xbox 360. Oblivion has also been nominated for numerous awards in upcoming events, including the Golden Joystick Awards (five nominations) and The British Academy of Film and Television Arts awards (five nominations).

“We’re very excited to be able to bring a game like Oblivion out for launch for the PLAYSTATION 3,” said Bethesda Softworks president, Vlatko Andonov. “Oblivion’s countless awards and commercial success to date make it clear that PLAYSTATION 3 owners are in for a real treat this November.”

Oblivion features a powerful combination of free-form gameplay, unprecedented graphics, cutting edge AI, character voices by acting legends Patrick Stewart, Sean Bean, Terrance Stamp, and Lynda Carter, and an award-winning soundtrack. Gamers can choose to unravel Oblivion’s epic narrative at their own pace or explore the vast world in search of their own unique challenges.

After the mysterious and untimely death of the Emperor, the throne of Tamriel lies empty. With the Empire ready to crumble, the gates of Oblivion open and demons march upon the land - laying waste to everything in their path. To turn the tide of darkness, you must find the lost heir to the throne and unravel the sinister plot that threatens to destroy all of Tamriel.

The Elder Scrolls IV: Oblivion is rated “M” for Mature by the ESRB and will be in stores throughout North America on November 17. For more information on The Elder Scrolls and Oblivion, visit the official web site at www.elderscrolls.com.

About Bethesda Softworks

Headquartered in Rockville, MD, Bethesda Softworks LLC, a subsidiary of ZeniMax Media Inc., is a premier developer and publisher of interactive entertainment software and has produced numerous award-winning titles, most recently with The Elder Scrolls® IV: Oblivion™ and the 2002 PC and Xbox® Game of the Year and RPG of the Year, The Elder Scrolls III: Morrrowind®. Among Bethesda’s more popular franchises are The Elder Scrolls® series and Fallout®, as well as its licensed properties, Pirates of the Caribbean™ and Star Trek®. Its product line spans the sports, racing, RPG, strategy, and action genres. For more information on Bethesda Softworks’ products, visit www.bethsoft.com.

September 26, 2006

2K Sports Announces NBA 2K7 Now Shipping

NEW YORK, NY – September 26, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), proudly announced today that NBA 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and the PlayStation®2 computer entertainment system is now shipping to stores across North America. The top-rated NBA simulation title* continues to deliver stunning visual quality, unparalleled gameplay, and unique innovations that are a trademark of 2K Sports titles.

“Without a doubt, this is definitely our finest basketball effort to date and possibly the finest sports title we’ve made,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “NBA 2K7 delivers the next generation details that sports gamers have wanted. The development team has worked extremely hard to not only set a new standard in visual quality, but also develop new gameplay features that we believe will set a new standard for the next generation of sports games.”

NBA 2K7 showcases the dynamic movements of every single NBA player with the introduction of Signature Style, featuring over 300 unique animations in jumpshots, dunks, dribbles and passes. Athletes in NBA 2K7 look and move exactly like their real-life counterparts, and display the same tendencies and behaviors, bringing intelligence and realism to the next level. Improved arena atmosphere includes enhanced lighting effects and dynamic 3D crowd behaviors, and over 30 new gameplay cameras.

NBA 2K7 brings the most comprehensive game modes for any sports game including 24/7: NEXT, an entertaining Streetball story mode with unique basketball challenges; a completely redesigned Create Player system; and the Association, the most complete franchise mode that includes three-team trades, progressive fatigue and more.

2K Sports continues to lead the online charge with the most comprehensive online features for NBA 2K7, including improved online stat tracking, online tournament features, and the addition of online fantasy leagues.

NBA 2K7 is available for the Xbox 360™ video game and entertainment system from Microsoft for $59.99, and for the Xbox® video game and entertainment system from Microsoft and PlayStation®2 computer entertainment system for $29.99. NBA 2K7 for the PlayStation®3 computer entertainment system will also be coming this holiday season.

For more information click on www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 basketball video games.

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

YESSSSS! NBA LIVE 07 FROM EA SPORTS SHIPS TODAY

REDWOOD CITY, Calif. – September 26, 2006 – The chance to play with complete control over all of the dazzling passes, signature dunks, jump shots and free throw routines of your favorite NBA stars in the world’s best-selling* basketball video game became a reality today after Electronic Arts (NASDAQ: ERTS) shipped NBA LIVE 07 to stores throughout North America.

Developed by EA Canada, NBA LIVE 07 features NBA superstar Tracy McGrady of the Houston Rockets on its cover, and it is available on the Xbox 360™ and Xbox® video game systems from Microsoft, PSP® (PlayStation®Portable) system, mobile and PC. It will ship to stores in North America on the PlayStation®2 computer entertainment system on September 27th.

On Wednesday, September 27, McGrady and Tony Parker of the San Antonio Spurs, who is featured on NBA LIVE 07 packaging in France , will help launch NBA LIVE 07 at the world’s only NBA Store on 5th Avenue in New York City . Beginning at 1:00 pm Eastern Time, the first 150 fans who have registered to pre-purchase the game from the NBA Store will receive an autographed copy of the game from McGrady and Parker and have the opportunity to meet the players.

Outside North America, NBA LIVE 07 will be available to stores worldwide on Oct. 5 and Oct. 6 with Parker and Boris Diaw of the Phoenix Suns on the cover in France, Dirk Nowitzki of the Dallas Mavericks on the cover in Germany and Pau Gasol of the Memphis Grizzlies on the cover in Spain. McGrady is featured on the cover in North America and all other territories.

This year NBA LIVE 07 introduces ESPN Motion and streaming ESPN radio podcasts delivered right to your console in game through a ground-breaking new ESPN integration package available on the Xbox 360™ and PlayStation®3 consoles. Fans connected online will be able to watch NBA game highlights, segments from Pardon the Interruption or Around the Horn, interviews and analysis from SportsCenter, and more. Fans will also be able to download and listen to ESPN radio podcasts as they play NBA LIVE 07, including segments from Dan Patrick, Mike & Mike, Stephen A. Smith and others. All this is in addition to live ESPN Radio SportsCenter updates every 20 minutes, the ESPN Ticker and ESPN News.

Legendary broadcaster Marv Albert and former Chicago Bulls star Steve Kerr call all the action from the best seats in the house as you take your game to the highest level in NBA LIVE 07. With all-new EA SPORTS™ Total Freestyle Control and revolutionary gameplay -- complete with ultra-realistic moves and player emotions --the highly acclaimed basketball video game from the EA SPORTS brand plays as good as it looks. Pull off moves only the pros perform as you replicate the styles of your favorite NBA players. Elevate to the rim for an electrifying dunk and bring the crowd to its feet, or look to your superstars to shift momentum with the game on the line. Featuring all-new levels of ability for your EA SPORTS Freestyle Superstars, the power to switch their skills on-the-fly, and advancements to fan-favorite features like All-Star Weekend and Dynasty Mode™, the hardwood is yours for the taking in NBA LIVE 07.

Developed in Vancouver , B.C., by EA Canada, NBA LIVE 07 is scheduled for release on the PlayStation®3 later this year. Learn more about the game at http://nbalive07.com or download new screenshots at http://info.ea.com.

* Based on total franchise sales according to NPD Data.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City , California , is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com

Mage Knight Destiny's Soldier for Nintendo DS Ships To Retail

SANTA CLARA, Calif., (September 26, 2006) – Leading video games publisher and developer NAMCO BANDAI Games America Inc. today announced that Mage Knight: Destiny’s Soldier™ for the Nintendo DS™ system has shipped and is available in retail outlets nationwide.

A turn-based strategy title based on the best-selling collectible miniature game from WizKids Games, Mage Knight: Destiny’s Soldier takes players to a time where war is rampant and the fate of the land rests in the hands of one brave warrior.

Players take on the role of a warrior who is tasked to fight and rally as many troops as possible in an effort to restore peace and keep the Land alive. This warrior must prove himself by fighting hard and earning the respect of other soldiers by engaging in small battles along the way. The more respect a player earns, the more inclined others will be to fight alongside him in an all-out war against those trying to destroying the Land.

“The Mage Knight™ franchise has always delivered a solid gameplay experience with lasting appeal,” said John Whitmore, Director of Internal/External Development at NAMCO BANDAI Games America Inc. “While staying true to the traditional tabletop game, Mage Knight: Destiny’s Soldier allows players to strategize, customize their armies and conquer the magical Mage Knight universe.”

Mage Knight: Destiny’s Soldier provides players with a deep and structured combat system based on the established Mage Knight rules. Players can explore and conquer more than 80 maps including forests, mountains, villages, icy plains and other various types of terrain throughout the Land. Players can also build an unstoppable custom army by utilizing more than 90 different units of troops through recruitment and conquest.

Mage Knight: Destiny’s Soldier is rated “E 10+” for ages 10 and up by the ESRB, is now available nationwide for a suggested retail price of $29.99.


For more information about Mage Knight: Destiny’s Soldier, please visit NAMCO BANDAI Games America Inc.’s official website at www.namcobandaigames.com.

The Fast and the Furious PlayStation 2 Drifts Into Stores

SANTA CLARA, Calif., (September 26, 2006) – Leading video games publisher and developer NAMCO BANDAI Games America Inc. delivers a drift racing experience like no other, as The Fast and the Furious™ ships for the PlayStation® 2 computer entertainment system and is now available in retail outlets nationwide. The Fast and the Furious is rated ‘T’ for Teen by the entertainment software ratings board (ESRB), and is now available nationwide for a suggested retail price of $39.99.

“The almost endless customization, the revolutionary drift model and the Japanese Tuner, Classic Muscle and Concept cars featured in The Fast and the Furious video game make this the most authentic drift racing experience yet,” said Makoto Iwai, Senior Vice President of Development at NAMCO BANDAI Games America Inc. “The exclusive promotion with NASA is an additional element that allows consumers to truly enter the world of drift racing with a real-life experience.”

Available inside each copy of The Fast and the Furious video game, customers will receive a $50.00 coupon to be used toward any NASA High Performance Driving Event in the country. Fans will have a real-life opportunity to experience the type of driving seen in the game, but in a controlled and safe environment. Consumers can drive their very own car on some of America’s most famous road courses in a safe environment with no speed limits, no pedestrians, and no tickets!

Inspired by the events of the Universal Pictures’ film and Universal Studios Home Entertainment DVD release of The Fast and the Furious: Tokyo Drift, available on store shelves today, The Fast and the Furious video game features a ground-breaking drift mechanic that makes drifting accessible to both beginning and veteran racing game drivers. Gameplay features revolutionary new systems like the Drift Indicator that make The Fast and the Furious the most accessible realistic drift game yet. Perched at the forefront of the drift racing phenomenon, the video game features a Revolutionary Drift Model that is fun and approachable for players of all skill levels; model cars, cinematic camera angles straight from the movie, unique boss challenges, stunning visuals with over 100 JDM Tuner, Classic Muscle and Concept cars as well as robust customization options all of which encompass the drift racing world!

For more information on this game and other exciting products, check out NAMCO BANDAI Games’ official website at www.namcobandaigames.com.

TAKE YOUR FAVORITE DISNEY CHANNEL CHARACTERS ON THE GO WITH THREE NEW VIDEO GAMES

BURBANK, Calif. — (September 26, 2006) — Buena Vista Games, Inc. (BVG), the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS), today announced that “The Cheetah Girls,” “Phil of the Future,” and “The Suite Life of Zack & Cody: Tipton Trouble” are now available. “The Cheetah Girls” and “Phil of the Future” are available for the Game Boy(R) Advance. “The Suite Life of Zack & Cody: Tipton Trouble” is available for the Nintendo DS(TM). All three games are rated E for Everyone by the Entertainment Software Rating Board (ESRB).

“Kids can take their favorite Disney Channel characters anywhere this fall with new adventures from ‘The Cheetah Girls,’ ‘Phil of the Future’ and ‘The Suite Life of Zack & Cody,’” said Craig Relyea, vice president of marketing, Buena Vista Games. “With the recent success of ‘The Cheetah Girls 2’ Disney Channel Original Movie, we’re particularly excited to offer fans more ways to interact with the performers’ story.”

In “Phil of the Future,” developed by Handheld Games Corp. for the Game Boy Advance, players help their favorite characters from the popular Disney Channel series save a town overrun with the mischievous pets from the future – “The Blahs”. As Phil, Keeley or Curtis, players collect and assemble more than 20 futuristic gadgets to solve puzzles, overcome obstacles and capture the blahs to save the day. With several mini-games and unlockable features, “Phil of the Future” offers players hours of fun.

Join “The Cheetah Girls” as they dance and sing their way to a talent competition in Spain, where the top prize is a record contract. Players take on the role of each of the four Cheetah Girls – Galleria, Chanel, Aquanetta and Dorinda, plus Galleria’s pedigree pooch, Toto. To prepare for the big gig in Barcelona, players create their own tunes in the music studio, choreograph dance moves and coordinate Cheeta-licious outfits. The game also features mini jobs for each girl -- flip ribs on the grill with Aqua; teach dance with Dorinda; make music with Galleria and Toto at home or coordinate outfits at a high-end fashion store with Chanel. Developed by Gorilla, “The Cheetah Girls” is an adventure that fans won’t want to miss.

“The Suite Life of Zack & Cody: Tipton Trouble” is an action platform game from developer A2M, based on the Disney Channel’s popular TV show, “The Suite Life of Zack & Cody.” The game enables players to enter the world of Zach and Cody, 12-year-old twins who live with their mother in one of Boston’s swankiest hotels. As in the TV show, the twins attempt to save themselves from 14 outrageous situations by jumping, crawling, climbing, running and racing to conquer enemy forces. Players can race through corridors on Zack’s skateboard, shoot various objects like water balloons, bubble gum and cream pies from Cody’s amazing vacuum, and unlock mini-games that feature two-player wireless action.

About the “Phil of the Future” TV Show

Disney Channel’s popular TV show, “Phil of the Future,” features 15-year-old Phil Diffy as part of a time traveling family from the future that gets stuck in the present year. Armed with an array of futuristic gadgets, Phil and his family must find ways to navigate and adapt to their new surroundings. Phil of the Future stars Ricky Ullman and features co-star and music sensation Alyson Michalka, of Hollywood Records’ musical team Aly & A.J.

About “The Cheetah Girls” Franchise

“The Cheetah Girls” movie first aired on Disney Channel in 2003 and remains one of the most widely popular original movies on the channel. In August, the sequel premiered and became the highest rated Disney Channel Original Movie of all time. The first soundtrack is Platinum and the sequel's soundtrack is fast-selling. Three cast members – Adrienne Bailon, Kiely Williams and Sabrina Bryan – are now on a nationwide concert tour as The Cheetah Girls.

About the “The Suite Life of Zack & Cody” TV Show

Disney Channel’s popular TV show, “The Suite Life of Zack & Cody,” centers around 12-year-old twins whose lives change when their single mom, gets a job as the headlining singer at Boston’s swankiest hotel, and as part of her contract, an upper floor suite in which they all now live. While mom works to keep them in line, the twins are elated with the amenities of their new home especially room service, a swimming pool, a game room and a candy counter. To the chagrin of the hotel manager, they try to turn the hotel into their playground. Along the way, they make friends and foe with the staff, guests and residents including the owner’s spoiled daughter and the teenage gift shop clerk.

About Buena Vista Games

Buena Vista Games, Inc. (BVG) is the interactive entertainment affiliate of The Walt Disney Company. BVG publishes, markets and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with third-party interactive game publishers to bring products for all ages to market. For more information, please log on to www.bvg.com.

September 25, 2006

HEADPLAY, INC. UNVEILS THE HEADPLAY PERSONAL CINEMA SYSTEM, PROVIDING CONSUMERS THE ULTIMATE FREEDOM FOR ENTERTAINMENT ON-THE-GO

SAN DIEGO, CA., September 25, 2006 – Headplay, Inc. (“HEADPLAY”), a Los Angeles-based visual entertainment and technology company, today announced the unveiling of the HEADPLAY Personal Cinema System - a portable, visual headset and media center that delivers an immersive, high resolution, cinematic, big screen experience for gaming, movie watching and Internet use. The company was selected to reveal the HEADPLAY Personal Cinema System at the DEMOfall 2006 conference, an insider-only event considered the premier venue for launching new and emerging technology innovations.

The HEADPLAY Personal Cinema System redefines the portable media device category, empowering consumers to realize the “anytime–anywhere” potential of personal entertainment choice. Connecting directly to game consoles, DVD players, iPods, PCs and cell phones, the Personal Cinema System is capable of reading stored media using compact flash or USB and via a universal adapter to use SD, XD, Memory Stick or Smart Media. The Personal Cinema System provides universal compatibility with hardware platforms worldwide. In addition, the Personal Cinema System displays, with content availability, true stereoscopic 3D.

“Portable media devices are making a tremendous impact on consumers’ consumption of entertainment content, but up until now the viewing experience has been limited by screen size,” said Glen Ward, Co-CEO of HEADPLAY, Inc. “The HEADPLAY Personal Cinema System makes great entertainment even better by delivering an immersive, cinema-screen experience for game playing, movie watching and Internet use.”


The Personal Cinema System is comprised of three major components: the Viewer, the Liberator and the Navigator.

The Viewer

The Viewer, or headset, is worn by the user and displays a virtual 52” screen, providing an immersive, movie theatre-like experience. The Viewer is being designed by industrial design firm, IDEO, to provide the ultimate style and comfort for extended wear and viewing. It allows for the simultaneous use of a game controller or keyboard and weighs a mere five ounces. The Viewer incorporates truly amazing optical technologies, such as a LCOS micro display and it will support various resolution levels including 640 X 480, 800 X 600 and 1024 X 768. HEADPLAY’s patented technology delivers separate but identical images to each eye from a single micro display, thereby reducing eye-strain.

The Liberator

The Liberator is both the brains and the heart of the Personal Cinema System. The Liberator is battery-powered to deliver up to 6 hours of playtime between charges. It accepts a composite video, component video and S-video signal in the formats of NTSC, PAL and SECAM. It also enjoys universal connectivity, making it compatible with virtually any device that has video out, including video game consoles, DVD players, video iPods, PCs, cell phones and USB storage devices such as an old iPod, thumbdrives or any MP3 player. Just plug and play, with no special drivers required.

The Liberator also runs the software for managing the system and allows for reading and displaying content read through its Compact Flash slot or two USB host ports. It can also accommodate universal adapters to allow reading from SD, X, X, so users can get their content to go and are free to enjoy it without requiring any additional hardware beyond the HEADPLAY Personal Cinema System itself.

The Navigator

The Navigator is a tethered remote control that allows the user to select and control content and screen settings. It also serves as the connection point for the Personal Cinema System’s high-performance, noise-suppression ear-buds that will be available with the product.

Digital Distribution

Digital distribution is the future for virtually all entertainment, and the HEADPLAY Personal Cinema System offers content providers unique partnership opportunities that will enhance their content via a cinematic medium.

The HEADPLAY Personal Cinema System will be available to consumers in Q1 2007.

Zoo Tycoon 2: Marine Mania Goes Gold

Microsoft Game Studios today announced that the “Zoo Tycoon 2: Marine Mania”* expansion pack has gone gold. Making waves on store shelves Oct. 17, this newest addition to the award-winning “Zoo Tycoon 2” franchise lets gamers of all ages turn their dream zoo into an aquatic adventure.

From Blue Fang Games, LLC, this new, E10+ rated expansion pack introduces 20 new marine animals into the “Zoo Tycoon 2” experience, including green sea turtles, black tip reef sharks and West Indian manatees, for $29.99. Watch an orca breach the surface of its tank, while dolphins teach each other new tricks. In addition to building new captivating tanks, gamers can also customize their own aquatic shows, teaching animals to entertain zoo guests and increase their zoo ratings.

New scenarios and challenges allow players of all ages and skill levels to test their aquatic expertise, such as rescuing marine animals, restoring their health and releasing them back into the wild. Children and parents alike can broaden their knowledge of the animal kingdom with the exclusive Zoopedia feature, with excerpts from Encarta®, that educates gamers on the dietary and habitat needs of the animals.

Also available at retailers on Oct. 17 will be the “Zoo Tycoon 2: Zookeeper Collection” featuring three franchise favorites: “Zoo Tycoon 2,” “Zoo Tycoon 2: Endangered Species” and “Zoo Tycoon 2: African Adventure.” Available for $39.99, this ultimate “Zoo Tycoon” experience allows players to step directly into their zoo, where they will come face-to-face with 70 animals and hundreds of building objects to customize their zoo. For more information and free downloadable content, including new animals, scenery and demos, please visit the newly updated Zoo Tycoon Web site at http://www.zootycoon.com.

Blue Fang Games is an independent game developer dedicated to creating compelling, emotionally engaging games focused on the animal kingdom that set the benchmark for broad-based family entertainment. Blue Fang’s “Zoo Tycoon” franchise, published by Microsoft Game Studios, has established itself as one of the most popular PC gaming franchises and has sold over 5 million units worldwide. Founded in 1998, Blue Fang Games is located in Waltham , MA . For more information visit Blue Fang Games on the Web at www.bluefang.com.

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360™ video game systems, the Microsoft Windows operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon”; Xbox and Xbox 360 (http://www.xbox.com), including such games as the upcoming “Gears of War” and franchises such as “Halo®,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport™”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”

September 22, 2006

2K SPORTS ANNOUNCES NBA 2K7 FOR XBOX 360, XBOX and PLAYSTATION®2 HAS GONE GOLD!

#1 Rated Basketball Simulation Game Series To Retail At $29.99 on Xbox® video game and entertainment system and PlayStation®2 computer entertainment system and $59.99 for the Xbox 360™ video game and entertainment system

NBA 2K7, the latest in the top-rated* NBA simulation video game series, has gone gold and is set to hit retail shelves on September 26th. NBA 2K7 introduces new standard setting features like Signature Style, improved Shot Stick™ control, enhanced arena atmosphere, online fantasy leagues, and much more.

“I’m very excited and proud of our finest basketball video game title to date,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “NBA 2K7 truly delivers the next generation features in both graphics and gameplay that sports gamers have been wanting for years. I’m really pleased with the hard work and creative thinking our development team has put into this title.”

NBA 2K7 showcases the movement of every single NBA player with the introduction of Signature Style that features over 300 unique animations in jumpshots, dunks, dribbles, and passes. Athletes not only look and move exactly like their real-life counterparts, but will display the same tendencies and behaviors during a game. Improved arena atmosphere includes enhanced lighting and full 3D crowds with their own behavior, and over 30 new gameplay cameras bring the game to life like never before.

NBA 2K7 delivers a wealth of comprehensive gameplay modes including 24/7: NEXT, a new entertaining Streetball story mode with new basketball challenges, a brand new Create Player system, and the Association, the most complete franchise mode that includes three-team trades, progressive fatigue and more.

The integration of music in NBA 2K7 is without peer as the soundtrack, produced by highly acclaimed music producer Dan The Automator, features artists like Mos Def, Fabolous, Hieroglyphics, Tribe Called Quest and many more.

With seamless online play and the most comprehensive online feature set anywhere including complete online stat tracking, online tournaments, and new online fantasy drafted leagues, 2K Sports continues to lead the online gaming revolution.

NBA 2K7 features four-time NBA World Champion and twelve-time NBA All-Star Shaquille O’Neal on the cover and the engrossing commentary of Kevin Harlan and Kenny Smith.

NBA 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and the PlayStation®2 computer entertainment system ships to retailers on September 25th. NBA 2K7 for the PlayStation®3 computer entertainment system will also be coming this holiday season.

For more information click on www.2ksports.com

Tom and Jerry Tales

Warner Bros. Interactive Entertainment gives their fans the chance to get into the chase themselves, when the two hilarious, chase-filled TOM AND JERRY TALES games for the Game Boy Advance and Nintendo DS ship on October 31! Putting an emphasis on what Tom and Jerry are all about - the chase - the TOM AND JERRY TALES games allow gamers to play as Jerry who must make his way through the house to survive, running through mouse holes, destroying the house through interactions with Tom and recovering the precious cheese Tom has stolen along the way. Each version of the game features exclusive content-the GBA version includes various mini-games to keep the chase moving, while the NDS version includes touch-screen activated events that require players to use lightening quick reflexes to cleverly avoid Tom and create general mayhem in the house.

This is a big season for the duo, as "Tom and Jerry Tales," their first new U.S. television series in more than 13 years debuts on Saturday, September 23 at 8:30am as part of the "Kids WB!" cartoon block!!! Then, the beginning of October brings the DVD debut of "Tom and Jerry Tales." (Of course, fans of the iconic superstars can always catch classic Tom and Jerry action Mondays through Thursdays at noon on Cartoon Network.)

Don’t Beat ‘em, Join ’Em

When the highly-anticipated “Viva Piñata” video game for the Xbox 360™ hits store shelves this November, kids and adults can break into the two-disc Special Edition “Viva Piñata”™ Xbox 360 game with added bonuses for the whole family to enjoy. The Special Edition game, available for a limited time, will include playable demos of the season’s hottest family-friendly titles and an episode from the “Viva Piñata” animated series.

“Viva Piñata,” the high-energy, mass-appeal entertainment property created by Rare and brought to life by Microsoft and 4Kids Entertainment, reveals a vibrant world of living piñata animals designed to capture and inspire the imagination of people of all ages. Kids were recently introduced to the cast of characters from the “Viva Piñata” animated series now on air and available for download via Xbox Live Marketplace in the US and Canada and soon around the world. They can look forward to even more piñata fun when the Xbox 360 game hits store shelves this holiday season.

In addition to the “Viva Piñata” game, which will allow players to create their own environment where they can attract and host more than 60 species of wild piñatas and customize piñata-filled adventures in their unique-ever-growing world, the Special Edition “Viva Piñata” game, priced at $49.99 USD, will include:

· A playable demo of LucasArts’ “LEGO Star Wars II: The Original Trilogy,” which combines the fun and endless customization of LEGO play and with a hilarious tongue-in-cheek take on the epic story, characters and action from the classic Star Wars: Episodes IV, V and VI films

· A playable demo of the arcade classic “Frogger” that is enhanced and reinvigorated for the Xbox 360. The game features new artwork that matches and compliments the original style

· A playable demo of “Cloning Clyde” for gamers to explore a visually compelling world filled with hilarious action and crazy adventure as they struggle to escape the clutches of the evil company Dupliclone, Inc.

· A “Time Pilot” playable demo for gamers to fly a futuristic fighter jet with the capability to travel through time to destroy wave after wave of enemies

· A return to AstroLab for a playable demo of “Marble Blast,” where players guide their marbles through a rich cartoon landscape of moving platforms and perilous obstacles

Also included in the Special Edition “Viva Piñata” game will be a sneak peek at the wacky, zany, anything-can-happen animated TV series, produced by 4Kids Entertainment & Bardel Entertainment. With this full-length episode of the colorful animated series, Kids can experience Piñata Island for themselves, where multitudes of happy, colorful piñatas live the sweet life.



For further details, please visit www.xbox.com or www.vivapinata.com

GameTap Celebrates “Adventure Week” with the Addition of Phoenix Licensing and a Cyan Classic

This week, GameTap celebrates the Adventure genre by rolling out six new-to-the-network adventure titles, including the network’s first title from Phoenix Licensing and the first PC version of a classic Mac game from Cyan. In addition, we are premiering multiplayer capabilities with four others games!

Among the highlights is “The Last Express,” Phoenix Licensing’s debut game on GameTap. When The Last Express was originally released, it received Editor’s Choice awards from Computer Gaming World, PC Gamer, and dozens of gaming websites, as well as being awarded the “Best New Adventure and Role Playing Game” by Games Magazine. Created by Jordan Mechner, the mastermind behind the incredibly popular “Prince of Persia” series, “The Last Express” is an indelible adventure experience.

While Cyan is best known for its “Myst” franchise - with “Myst Online: Uru Live” debuting on GameTap this holiday season and “Myst,” “Riven: The Sequel to Myst,” and “Myst III: Exile” currently available in the network – one of their past game gems is “Spelunx and the Caves of Mr. Seudo.” This is an educational game cleverly disguised as a cave exploration adventure. Previously only available for the Mac, it is now making its PC debut.

New Games:

· “The Last Express” - Phoenix Licensing

· “Spelunx and the Caves of Mr. Seudo” - Cyan

· “Beyond Atlantis” - DreamCatcher Europe SA

· “Crystal Key 2: The Far Realm” - DreamCatcher Europe SA

· “Curse of Atlantis” – Thorgal’s Quest - DreamCatcher Europe SA

· “Dark Fall: The Journal” - DreamCatcher Europe SA

Games with added challenge/multiplayer game functionality:

· “Avengers” – Capcom

· “Blue’s Journey” - SNK PLAYMORE

· “King of the Monsters II” - SNK PLAYMORE

· “Mutation Nation” - SNK PLAYMORE

Check out GameTap every Thursday for loads of new games!

GameTap is a first-of-its-kind broadband entertainment network from Turner Broadcasting System, Inc. (TBS, Inc.) which offers video games on-demand plus original programming via a broadband connected PC. For $9.95 a month, GameTap subscribers can enjoy unlimited access to more than 600 video games and 400 shows with new titles and programs added every week.

All Aboard! Agatha Christie: Murder on the Orient Express Web Site Live

TORONTO, Canada, September 21, 2006 – The Adventure Company today unveiled www.AgathaChristieGame.com, a new web site presenting its upcoming PC title, Agatha Christie: Murder on the Orient Express. The site is jam packed with details that anxious and devoted fans crave about the new mystery adventure. Agatha Christie: Murder on the Orient Express is scheduled to be on store shelves in November.

“The Murder on the Orient Express game site is a pre-boarding pass for fans to step aboard and get excited about what is to come,” said Lorraine Lue , Director of Global Marketing at DreamCatcher, Inc. “Just as a good mystery unfolds in time, we will release new details about the game every week leading up to the launch.”

Designed to provide a sneak peak and build excitement, the Agatha Christie: Murder on the Orient Express site will showcase screen shots, character biographies and photos, environment artwork as well as trailers, demos, music, wallpaper and contests.

The new game will be the second Agatha Christie PC game to be released, following the successful launch of And Then There None last year, and is part of a series of digital activities aimed at bringing the Queen of Crime to the attention of a new generation.

About the Game

Agatha Christie: Murder on the Orient Express will beckon travelers to climb aboard a luxury train and become part of a murder mystery where the player and Hercule Poirot must rely on their superior detective skills to find the killer in a heinous murder. The game remains true to the style and tone of the novel, but a surprising new ending will keep players at the edge of their seats. Agatha Christie fans will be delighted to know that Actor David Suchet will play the vocal role of Belgian Detective Hercule Poirot – a role Suchet made famous through his well-known portrayals of the character in an array of television appearances over the past 20 years.

About Agatha Christie

Known the world over as the Queen of Crime, Agatha Christie (1890-1976) is the world’s best-known mystery writer. Her books have sold over a billion copies in the English language and another billion in over 45 foreign languages. She is outsold by only the Bible and Shakespeare.

About Chorion

Chorion is an owner, developer and manager of creative content with the rights to key brands such as Noddy, The Famous Five, Miss Marple, Poirot and Maigret. Visit www.chorion.com.

About DreamCatcher Inc.

DreamCatcher Inc. is a leading worldwide publisher and distributor of interactive entertainment software. Established in 1996, the company markets its products under two popular labels: DreamCatcher Games, featuring the critically acclaimed, best-selling game Painkiller; and The Adventure Company, the number one brand for PC adventure game sales worldwide including award winning titles such as Syberia and Agatha Christie: And Then There Were None.

DreamCatcher products include titles for the PC as well as leading hardware platforms - the PlayStation®2 computer entertainment system, the PlayStation® Portable (PSP) system, the Xbox® video game and entertainment system, the Nintendo GameCube® and Game Boy® Advance.

DreamCatcher’s head office is located in Toronto , Canada . The company also services European, Middle Eastern and Australasian territories through its international office based in Paris , France .

ACTIVISION'S CABELA'S ALASKAN ADVENTURES TAKES AIM AT RETAIL STORES NATIONWIDE

Minneapolis, MN – September 22, 2006 – The ultimate hunting and fishing adventure to North America’s last great frontier is at gamers’ fingertips with the release of Cabela’s® Alaskan Adventures™, available now from Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI ). Designed with the sportsman in mind, the game immerses players in Alaska ’s outback and for the first time ever allows them to track trophy animals, fish, hunt birds, ride a dog sled and compete in various outdoor-themed contests.

“In Cabela’s Alaskan Adventures, players set out to capture the ultimate trophy in one of America ’s most pristine environments,” states Dave Oxford , Activision Publishing, Inc. “The game features a wide variety of hunting and fishing expeditions that will challenge and entertain even the most seasoned outdoorsmen. This game sets the standard by which all hunting/fishing titles will be measured.”

Players will use a combination of skill and strategy to complete 38 hunting and fishing adventures across 12 vast Alaskan regions from the North Slope to Ketchikan . With more customization than ever before, each adventure begins at an Alaskan outpost where players choose from thousands of gear options including rifles, shotguns, bows and arrows, fishing tackle, clothing, scents, calls and more. Gamers are also able to go exploring or get to their next hunting spot by choosing to ride a snowmobile, truck or ATV. With more than 20 species of the most sought after Alaskan Trophy Game including Yukon Moose, Barren Ground Caribou, Grizzly and Kodiak Bears, Roosevelt Elk, Dall Sheep, Sitka Black-Tailed Deer, and 10 different species of Alaskan fish, including Sockeye Salmon, Dolly Varden and Arctic Char, hunters and fisherman alike will be challenged for hours in the virtual Alaskan wild.

Currently in retail stores nationwide, Cabela’s Alaskan Adventures is the first title for the Xbox 360 video game and entertainment system from Microsoft to combine the thrill of the hunt with the challenge of fishing. The game is also available now for the PlayStation®2. Both versions are rated “T” (Teen) by the ESRB and are available for suggested retail prices of $39.99 for Xbox 360 and $29.99 for Playstation2.


About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney , Nebraska , is the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB VISA credit card, which serves as its primary customer loyalty rewards program.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006 .

Activision maintains operations in the U.S. , Canada , the United Kingdom , France , Germany , Italy , Japan , Australia , Scandinavia , Spain , the Netherlands and South Korea . More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

PLAYSTATION®3 News From Tokyo Game Show

A few hours ago at the Tokyo Game Show, Sony Computer Entertainment president Ken Kutaragi delivered a visionary keynote to a standing-room only crowd. Below is a summary of his remarks for those who could not attend. Additionally, please find the attached news release issued by Sony following the keynote speech.

* The launch of the PLAYSTATION®3 signals an evolution in gaming and entertainment with a particular emphasis on the importance of online networking as the key driver for growth in the industry. The gaming and entertainment business is no longer limited to a static, disc-based world. It is a living, breathing community enabled by the power of the PS3 to connect seamlessly to the vast world of information, content and interpersonal interactivity only available online.

* As the power of networking is realized through systems such as PS3, user interaction, including user-created and -influenced content will be increasingly relevant in the development of entertainment across the industry. The PS3 has the capability to allow creators of entertainment content direct access to their end consumer, which is something that was not possible in the past. It is easy to imagine the potential this represents for the interactive entertainment industry.

* The video game industry needs to think in a bigger way, utilizing technological innovation to its fullest in the development of entertainment content. The Internet and global networking provide an incredibly rich environment from which to create new experiences for the consumer. The giant steps forward we are seeing enabled by the PS3 are just the tip of the iceberg of what is possible when you match the most advanced technologies with full network capability.

* The computing power of the PS3 is unmatched and has garnered the interest of industries outside the gaming and entertainment worlds. Even today, IBM researchers are working on ways to harness the power of the PS3 networks and access computing capacity through 16,000 PS3 cell processors to address such medical problems as Alzheimer's Disease and Parkinson's Disease. Using the processing power of networked PS3 units around the world to create one massive computer to process complex calculations presents enormous opportunities in a variety of applications.


* Based on the explosive growth of consumer demand for high-definition entertainment over the past year alone, Sony has decided to include HDMI output in the 20GB SKU of PS3. This will allow our valued PlayStation consumers to experience true next-generation gaming without compromise.

September 14, 2006

Nintendo's Incomparable Wii Console Launches Nov. 19; MSRP $249.99

NEW YORK, Sept. 14 /PRNewswire/ -- Nintendo will reshape the home entertainment and video game landscape with the launch of its heralded Wii(TM) home video game console. The Americas will lead the worldwide launch on Nov. 19. Wii will be sold as an affordable, mass-consumer product at an MSRP of just $249.99. The price includes one wireless Wii Remote controller, one Nunchuk(TM) controller and the groundbreaking collection of five different Wii Sports games on one disc, which anyone can play using simple movements, experienced or not.

Every Wii console includes another distinctive feature: a series of on-screen "channels" that make up the Wii Channel Menu, which makes the console approachable and customizable for everyone, from the most avid gamer to people who have never played before. The Wii Channel Menu is the starting point for all of the console's functions. The "channels" offer a gateway to a rich variety of entertainment options. When connected to a TV, the Wii Channel Menu offers a simple interface, letting users pick games to play, get news or weather, view and send photos or even create playable caricatures of themselves to use in actual games. Additional functions allow users to redeem Wii Points and download classic games to Wii's Virtual Console(TM). The variety of options available through the Wii Channel Menu motivates both gamers and non-gamers to turn on Wii's power every day.
Wii is creating worldwide excitement with its unique control system, an inventive, first-of-its-kind controller whose position can be detected in a 3-D space. The new controller allows users to pinpoint targets in games or move through the Wii Channel Menu with precision and ease. This intuitive control system will be understood immediately by everyone, regardless of their previous experience with video games. With this one small controller, Wii makes games both easier and more intense than anything previously experienced. For example, in the Wii Sports tennis game, players swing the Wii Remote like a racket to hit the ball, as in real life. They can add topspin or slice the ball just by angling their hands and wrist like they would in a real match.
"Wii reinvents games for the devoted player," says Nintendo of America President Reggie Fils-Aime. "But more importantly, Wii breaks the wall separating players from non-players by delivering the best game experiences for the most affordable price. We believe the next leap is games for the masses -- young and old, gamer or non, alone, with a friend or with the whole family."
Fils-Aime made his remarks in New York, shortly after Nintendo executives in Japan announced Wii will launch there on Dec. 2.
Between launch day and Dec. 31, Wii owners will enjoy a robust lineup of 30 software titles, with selections for everyone from video game veterans to newcomers. Some top Nintendo launch titles include Wii Sports, a compilation of tennis, baseball, golf, bowling and boxing; The Legend of Zelda(R): Twilight Princess; and EXCITE TRUCK(TM). While publishers are free to set their own prices for games, first-party Nintendo titles will have an MSRP of $49.99. Wii's self-loading media bay also can play the entire library of more than 530 Nintendo GameCube(TM) titles from day one.
Third-party developers around the world have lined up to provide unprecedented support for Wii.
"I believe the Wii will attract new and casual gamers to the world of interactive entertainment," says Larry Probst, Chairman and CEO, Electronic Arts. "It's a fun, easy and economical system that will become a bridge to gaming for mainstream audiences. At EA, we are putting more support behind the Wii than any Nintendo hardware launch since the Super NES."
"The Wii is changing audience interaction, opening up whole new experiences that have never been possible in video games," says Robert Kotick, Chairman and CEO, Activision, Inc. "With the instinctual control of the Wii Remote, Nintendo is advancing the gaming experience to the broadest audience of gamers. Activision is excited about the launch of the Wii and the opportunity it offers. So much so, we plan to have five titles available at launch -- our strongest lineup ever for a new console. We have more development resources devoted to the Wii than to any previous Nintendo platform. The Wii is likely to have a profound impact on the size, growth and overall opportunities for the video game market."
"The Wii control scheme opens up unexplored areas for our talented teams to innovate when creating games," says Laurent DeToc, President of Ubisoft North America. "It's invigorating for us. We believe that it will help create a new level of interest in video games and engage more players around the world."
Additional information about the list of Virtual Console games and the pricing structure will be revealed in the coming weeks.

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo DS(TM), Game Boy(R) Advance and Nintendo GameCube(TM) systems, and upcoming Wii(TM) console. Since 1983, Nintendo has sold nearly 2.2 billion video games and more than 375 million hardware units globally, and has created industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.nintendo.com.

September 13, 2006

2K Sports Delivers Unique New Features For NBA 2K7

NEW YORK, NY – September 14, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today new standard-setting features for NBA 2K7. NBA 2K7, the highest rated NBA simulation video game series*, delivers a new benchmark in high-level visual player details with Signature Style player animations. NBA 2K7 also enhances the overall NBA atmosphere with hyper-detailed arenas, enhanced arena lighting, and numerous new camera angles to truly deliver the next generation of basketball video games.

Signature Style elevates next generation animation and adds new level of gameplay strategies as gamers adjust to the different shooting styles of each NBA player. Whether it’s Shaquille O’Neal’s two-handed drop step dunk, Steve Nash’s dribble, Gilbert Arenas’ wrap around the waist free throw routine, Richard Hamilton adjusting his face mask, Allen Iverson’s crossover move, or Shawn Marion’s fadeaway jumpshot, Signature Style comprises over 300 unique animations in shooting, dribbling, and dunking in NBA 2K7.

“Gamers will appreciate the attention to detail to all NBA players in NBA 2K7,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “Utilizing the power of next generation systems, 2K Sports is taking the first steps in bringing the details that sports fans have been looking for in their sports video games. In NBA 2K7, NBA players are recognizable by sight, and through Signature Style, gamers will be able to distinguish NBA players by their movement, positioning, shooting animations, and behavior. 2K Sports is setting the standard with NBA 2K7.”

The level of detail has also been dramatically enhanced around the players, as NBA 2K7 features hyper-detail to every NBA arena. New lighting effects have been authentically replicated to give each court its own look and character. New crowd reactions and animations deliver more life to each of the games, as well as new arena specific elements of mascot animations, dance team performances, and much more. Lastly, users can experience the game with over 30 new camera angles ranging from the birds-eye view from the upper-level seats, to the eye level view from the coach’s cam. All of these cameras are further customizable to any gamer preference, giving gamers hundreds of new ways to watch the best NBA simulation video game for the next generation.

NBA 2K7 will be available for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and PlayStation®2 computer entertainment system in September 2006, and will be available in holiday 2006 for the PlayStation®3 computer entertainment system**. More standard-setting features will be detailed in the near future.

For more information, log onto http://www.2ksports.com.

NYKO(R) MULTI READER 360 TAPS THE MULTI-FUNCTIONAL DESIGN OF THE XBOX 360

LOS ANGELES – Sept 12, 2006 – Nyko Technologies(R), a premier peripherals manufacturer, has shipped the Multi Reader(TM) 360 for the Xbox 360(R) to major retailers. The Multi Reader(TM) 360 enhances the capabilities of the Xbox 360 by giving gamers an easy way to listen to music, view photos and participate in group gaming sessions with one affordable device.

The compact Multi Reader(TM) 360 serves as a USB hub for the Xbox 360, giving users the ability to connect up to three USB enabled devices to the unit (cameras, MP3 players, iPod, PSP, etc.) simultaneously. The unit also features a “Multitap” functionality that allows up to 4 wired controllers to connect to the Xbox 360 simultaneously via the Multi Reader(TM) 360 for multiplayer gaming action. In addition, the product serves as a multi-format flash media reader for all the popular memory formats (Smart Media, Compact Flash, Memory Stick/Pro and Secure Digital) to view digital photos. The Multi Reader(TM) 360 gives owners a variety of ways to access media through their console, opening up additional Xbox 360 functionality. For example, users can insert music from their iPod into their favorite videogame or watch a photo slideshow from a digital camera while listening to their favorite songs, by implementing the Multi Reader(TM) 360.

“By combining three products in one, the Multi Reader(TM) 360 gives gamers endless media options on their Xbox 360,” said Chris Arbogast, Marketing Manager, Nyko Technologies. “We wanted to give users a way to easily access their favorite content simultaneously through the Xbox 360 and enhance their overall gaming experience.”

The Multi Reader(TM) 360 features:

* Three port USB hub lets users connect up to three USB enabled devices (cameras, iPod, PSP, etc.) to the Xbox 360, allowing for a variety of ways to listen to music and view photos on Microsoft’s popular console

* Players can attach up to four wired controllers to the front of the Xbox 360, by using the “Multitap” functionality of the Multi Reader(TM) 360

* Unit serves as a multi-format flash media reader – recognizes all popular memory formats (Smart Media, Compact Flash, Memory Stick/Pro and Secure Digital)

Nyko’s Multi Reader(TM) 360 is now available at major retailers nationwide; visit www.nyko.com for a complete list of retailers.

About Nyko Technologies, Inc.
Nyko Technologies(R) develops, manufactures, and markets innovative peripherals to enhance the digital lifestyle. The company's mission is to deliver products that solve problems and improve user experience for work and play. Nyko specializes in interactive entertainment, computing, consumer electronics, portable audio, as well as online and wireless technologies. The company has distribution through major U.S. and Canadian retailers, along with distributors worldwide. Founded in 1995, Nyko is headquartered in Los Angeles, Calif. Please go to www.nyko.com or call 1-888-444-6956 for more information.

THE PUCK DROPS HERE! EA’s NHL 07 SHIPS TO RETAILERS TODAY

Redwood City, Calif. – Tuesday, September 12, 2006 – The golden age of console hockey returns! Electronic Arts (NASDAQ: ERTS) announced that the NHL® 07 videogame ships to retailers in North America today under the EA SPORTS™ brand. In stores just in time for the opening of NHL training camps, NHL 07 allows players to feel like they can play like a pro without ever touching the ice.

Featuring an unmatched level of freedom and control, NHL 07 represents a watershed moment in the history of the console hockey. The revolutionary EA SPORTS Skill Stick gives users the power to play in the game as it is on the ice, without taking their thumbs off the analog sticks. The left analog functions as your skates and the right as your hockey stick to give you a skill-based execution with an intuitive feel.

Stunning new presentation, AI enhancements and animation overhauls create players who look, act and play like they would in the NHL. Gone are the days when a one-timer was the only way to score in a hockey videogame. Now look to your teammates and know how to best use their strengths with New Player-Specific Behaviors. Be the Playmaker and find your Sniper open in the slot, or let your Dangler make pylons out of the defense.

Off the ice, act as the General Manager in an enhanced Dynasty Mode™. Do whatever it takes to meet an owner’s expectations by properly managing rosters and using your creativity to fit player salaries under the new cap. Whether you’re running the front office or dominating the rink, NHL 07 is the most realistic hockey video game ever created.



The EA SPORTS™ NHL franchise is the #1 selling hockey game* and is now entering its 16th year of licensing relationships with the NHL and the NHLPA. NHL 07 is being developed under the EA SPORTS™ brand by talented teams located in two of Canada ’s frenzied hockey hotbeds: EA Montreal and EA Canada in Vancouver , B.C. The game will be available for the PlayStation®2 computer entertainment system, the PSP® (Playstation®Portable) System, Xbox® video game system from Microsoft and PC. The only place to play NHL 07 on a next generation console is the Xbox 360™ video game system from Microsoft. NHL 07 will ship to retailers in Europe on September 15, 2006 on all platforms, with the exception of the PSP System, which ships on October 13, 2006. For more information, log onto www.nhl07.com.

September 12, 2006

2K Sports Announces NHL® 2K7 for Xbox® and Xbox 360™ Now Available

NEW YORK, NY – September 12, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that the top-rated title for four-straight years*, NHL® 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, is now available in stores across North America.

NHL 2K7 brings all of the excitement and intensity of professional hockey with several new innovative and compelling features. Coupled with its high-quality visuals, NHL 2K7 introduces a completely new skating engine with silky smooth animations, adding a whole new look and feel to the game. Gamers can play in a whole new perspective with Cinemotion™ - an exclusive and revolutionary experience that brings the game a new dramatic dimension with unique camera angles and riveting orchestrated music. Cinemotion™ utilizes cut scenes captured from brand new perspectives to further heighten the drama and excitement of the game.

“I am extremely pleased with the strides that we have made with NHL 2K7,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “We have truly taken the virtual hockey experience to the next level with Cinemotion. Coupled with an all-new skating engine, stunning graphics, enhanced ProControl movements, and unmatched online gameplay among other unparalleled features, we have created the most enthralling, authentic hockey video game to date.”

The revolutionary ProControl™ has been completely revamped, giving players even more offensive and defensive tools to utilize on the ice. The all-new Pressure Control™ brings a tactical element to defensive hockey by allowing players to instruct CPU teammates to defend opposing players during gameplay.

With seamless online play and the most comprehensive online feature set anywhere including complete online stat tracking, buddy list management, and online leagues, 2K Sports continues to lead the online gaming revolution.

Featuring 2006 Hart Memorial Trophy recipient and San Jose Sharks center Joe Thornton on the cover, NHL 2K7 is now available for the Xbox 360™ video game and entertainment system from Microsoft for $59.99 and the Xbox® video game and entertainment system from Microsoft for $19.99. NHL 2K7 for the PlayStation®2 computer entertainment system will be available for $19.99 in early October, with the PlayStation®3 computer entertainment system title available this holiday season.

For more information click on www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

This title has not yet been concept approved for the PlayStation 3 by Sony Computer Entertainment America.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

NHL is a registered trademark and the NHL Shield is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2006. All Rights Reserved. NHL 2K7 is an Officially Licensed Product of the NHL. © NHLPA. NHL 2K7 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Take-Two Interactive Software, Inc.

September 5, 2006

ATARI DELIVERS M.O.O.R™

NEW YORK, NY, SEPTEMBER 5, 2006 – Atari, Inc. (Nasdaq: ATAR), one of the world’s most recognized brands and leading third-party video game publisher, today announced that Test Drive Unlimited for the Xbox 360™ video game and entertainment system from Microsoft has shipped to retail stores nationwide. The ultimate automotive and lifestyle gaming experience, Test Drive Unlimited provides gamers with M.O.O.R.™: Massively Open Online Racing and the pure freedom to go wherever they choose, whenever they choose and race whoever they choose all in a spectacular, wide open tropical setting. Test Drive Unlimited is available in North America for a suggested retail price of $39.99 and rated E10+. A 48-hour free trial of Xbox Live® online entertainment Gold membership is included with purchase.

“Atari has primed the gaming pump with Test Drive Unlimited,” said Nique Fajors, Vice President, Sales and Marketing, Atari, Inc. “No other racing game comes close to what Test Drive Unlimited offers. The game’s features, including an open, persistent environment, thousands of miles to explore, hundreds of gameplay hours, and over 350 multiplayer and solo challenges, coupled with an unprecedented mix of high-end cars and bikes, make Test Drive Unlimited a true model of next-generation gaming.”

Test Drive Unlimited offers 90 licensed vehicles – cars AND bikes - from exclusive manufacturers that are fully customizable with unrivalled interior and exterior details and functions. Car packs featuring six or more vehicles, complete with genre-specific radio stations, will be available for download monthly, beginning six weeks after launch on Xbox Live® Marketplace for Xbox 360. In addition to many of the world’s top cars, the game offers incredible customization options, unique character personalization, more than 1000 miles of diverse, photo-realistic Hawaiian terrain, a challenging single player game and a host of online options with M.O.O.R., which enables gamers to interact with thousands simultaneously. With these realistic features and more, Test Drive Unlimited is racing reinvented. For more information, visit www.testdriveunlimited.com.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hard-core, genre-defining franchises such as The Matrix™ (Enter The Matrix and The Matrix: Path of Neo) and Test Drive®; and mass-market and children’s franchises such as Nickelodeon’s Blue’s Clues™ and Dora the Explorer™, and Dragon Ball Z®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext – ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

Your Ad Here
Your Ad Here