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2K Sports Announces NBA 2K7 Now Shipping

NEW YORK, NY – September 26, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), proudly announced today that NBA 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and the PlayStation®2 computer entertainment system is now shipping to stores across North America. The top-rated NBA simulation title* continues to deliver stunning visual quality, unparalleled gameplay, and unique innovations that are a trademark of 2K Sports titles.

“Without a doubt, this is definitely our finest basketball effort to date and possibly the finest sports title we’ve made,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “NBA 2K7 delivers the next generation details that sports gamers have wanted. The development team has worked extremely hard to not only set a new standard in visual quality, but also develop new gameplay features that we believe will set a new standard for the next generation of sports games.”

NBA 2K7 showcases the dynamic movements of every single NBA player with the introduction of Signature Style, featuring over 300 unique animations in jumpshots, dunks, dribbles and passes. Athletes in NBA 2K7 look and move exactly like their real-life counterparts, and display the same tendencies and behaviors, bringing intelligence and realism to the next level. Improved arena atmosphere includes enhanced lighting effects and dynamic 3D crowd behaviors, and over 30 new gameplay cameras.

NBA 2K7 brings the most comprehensive game modes for any sports game including 24/7: NEXT, an entertaining Streetball story mode with unique basketball challenges; a completely redesigned Create Player system; and the Association, the most complete franchise mode that includes three-team trades, progressive fatigue and more.

2K Sports continues to lead the online charge with the most comprehensive online features for NBA 2K7, including improved online stat tracking, online tournament features, and the addition of online fantasy leagues.

NBA 2K7 is available for the Xbox 360™ video game and entertainment system from Microsoft for $59.99, and for the Xbox® video game and entertainment system from Microsoft and PlayStation®2 computer entertainment system for $29.99. NBA 2K7 for the PlayStation®3 computer entertainment system will also be coming this holiday season.

For more information click on www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 basketball video games.

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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