ATARI DELIVERS M.O.O.Râ¢
NEW YORK, NY, SEPTEMBER 5, 2006 â Atari, Inc. (Nasdaq: ATAR), one of the worldâs most recognized brands and leading third-party video game publisher, today announced that Test Drive Unlimited for the Xbox 360â¢ video game and entertainment system from Microsoft has shipped to retail stores nationwide. The ultimate automotive and lifestyle gaming experience, Test Drive Unlimited provides gamers with M.O.O.R.â¢: Massively Open Online Racing and the pure freedom to go wherever they choose, whenever they choose and race whoever they choose all in a spectacular, wide open tropical setting. Test Drive Unlimited is available in North America for a suggested retail price of $39.99 and rated E10+. A 48-hour free trial of Xbox LiveÂ® online entertainment Gold membership is included with purchase.
âAtari has primed the gaming pump with Test Drive Unlimited,â said Nique Fajors, Vice President, Sales and Marketing, Atari, Inc. âNo other racing game comes close to what Test Drive Unlimited offers. The gameâs features, including an open, persistent environment, thousands of miles to explore, hundreds of gameplay hours, and over 350 multiplayer and solo challenges, coupled with an unprecedented mix of high-end cars and bikes, make Test Drive Unlimited a true model of next-generation gaming.â
Test Drive Unlimited offers 90 licensed vehicles â cars AND bikes - from exclusive manufacturers that are fully customizable with unrivalled interior and exterior details and functions. Car packs featuring six or more vehicles, complete with genre-specific radio stations, will be available for download monthly, beginning six weeks after launch on Xbox LiveÂ® Marketplace for Xbox 360. In addition to many of the worldâs top cars, the game offers incredible customization options, unique character personalization, more than 1000 miles of diverse, photo-realistic Hawaiian terrain, a challenging single player game and a host of online options with M.O.O.R., which enables gamers to interact with thousands simultaneously. With these realistic features and more, Test Drive Unlimited is racing reinvented. For more information, visit www.testdriveunlimited.com.
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Companyâs 1,000+ titles include hard-core, genre-defining franchises such as The Matrixâ¢ (Enter The Matrix and The Matrix: Path of Neo) and Test DriveÂ®; and mass-market and childrenâs franchises such as Nickelodeonâs Blueâs Cluesâ¢ and Dora the Explorerâ¢, and Dragon Ball ZÂ®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext â ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.