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EA Sports NBA Live Challenge

The first annual EA SPORTS™ NBA LIVE Challenge, a multi-city gaming tournament played on EA’s flagship NBA basketball videogame franchise, is set to launch later this week in Elizabeth, N.J.

The competition, which features Best Buy as a participating sponsor, pits gamers head to head in NBA LIVE 07 on the Xbox® video game system from Microsoft in eight regional tournaments.

The eight winners will be flown to Las Vegas in February for the chance to win $50,000 during the NBA All-Star Week. At each competition venue, 128 gamers can register to compete in the gaming tournament for the chance to win.

For more information and online tournament registration please visit www.nbalivechallenge.com.

EA SPORTS NBA LIVE Challenge Fast Facts:

* Tournaments will be played on NBA LIVE 07 on Xbox.
* Each tournament is open to 128 competitors
* Interested competitors can register either online (www.nbalivechallenge.com) or walkups are available at the tournament venue

EA SPORTS NBA LIVE Challenge Dates

10/13 Jersey Garden City Mall, Elizabeth , NJ

10/20 King of Prussia Mall, King of Prussia , PA

10/27 Concord Mills Mall, Concord , NC

11/3 Galleria Mall, Houston , TX

11/17 Hollywood & Highland , West Hollywood , LA

12/1 Great Lakes Crossing, Auburn hills, MI

12/6 Target Center , Minneapolis , MN

12/8 Navy Pier, Chicago , IL

NBA LIVE 07 plays as good as it looks with the next generation of basketball gameplay called EA SPORTS™ Total Freestyle Control, a new feature that delivers gameplay realism and authenticity like never before. This year you have the ability to switch your Freestyle Superstars on-the-fly and there are multiple levels of ability for each player in every freestyle category for true-to-life player differentiation and authenticity. Additionally, with a new, more intuitive AI system, advancements to fan-favorite features like All-Star Weekend and Dynasty Mode™, NBA LIVE 07 will continue to deliver its award-winning gameplay experience to fans worldwide.

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