Nintendo Hosts Cross-Country Launch Events to Satisfy Consumer Demand for Wii
REDMOND, Wash., Nov. 2 /PRNewswire/ -- With just 17 days until the worldwide launch of the Wii(TM) game console in the Americas, Nintendo is throwing big bashes to celebrate the momentous occasion. From New York to Los Angeles and untold places in between, shoppers won't have to wait long to be the first to buy Nintendo's revolutionary new Wii video game console when it goes on sale at the stroke of midnight the morning of Sunday, Nov. 19. However, video game fans will have to get in line fast, as demand is high for this season's hot holiday product.
Toys "R" Us Times Square in Manhattan and GameStop at Universal CityWalk in Los Angeles will host official Nintendo midnight launch events to satiate rabid fans who can't wait to get their hands on Wii. The events will feature live music and entertainment, fun, games, special guests from Nintendo -- and a countdown to the moment that will change the way video games are played forever. Other retailers nationwide are expected to hold their own midnight launch events, so consumers should check with their local retail stores that sell video games.
"Who'll be the first person to line up?" asks George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Will it be a Zelda fan in New York or a soccer mom in Los Angeles? We're going to make sure these events help everyone feed off one another's energy and enthusiasm."
"Toys 'R' Us Times Square will be the first store in the United States where customers can both experience, and purchase Wii, Nintendo's new revolution in gaming," says Ron Boire, President, Toys "R" Us, U.S. "As a family oriented store, we are thrilled with the potential of the Wii system to bring parents and kids closer together. There is no better place to launch this truly innovative gaming console than The World's Greatest Toy Store."
"Just like our retail outlets, Wii has something for every kind of gamer," says Steve Morgan, President, GameStop Corp. "As the world's largest video game and entertainment software retailer, we're ready to kick off the celebration at midnight on Nov. 19th, and help show the world a new way to play."
Wii launches Nov. 19 in the Americas at an MSRP of $249.99. Its unequaled Wii Remote lets players control the action on their TV screens through the motion of the controller itself. It's designed for young and old, novices and experts. For more information about Wii, visit www.wii.com.