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THE FARE FRENZY RETURNS WITH SEGA'S 'CRAZY TAXI: FARE WARS' FOR THE PSP® SYSTEM

SAN FRANCISCO & LONDON (January 11, 2007) – SEGA® of America, Inc. and SEGA® Europe Ltd. today announced Crazy Taxi: Fare Wars coming exclusively to the PSP® (PlayStation®Portable) system. All-new twists have been included in the classic Crazy Taxi experience including for the first time, multiplayer modes that allow two people to play cooperatively or competitively. Now gamers can relive the addictive, action packed gameplay of the original Dreamcast games, Crazy Taxi and Crazy Taxi 2, on the go. Hang up those fuzzy dice and register for a cabbie license this Summer 2007 with Crazy Taxi: Fare Wars developed by Sniper Studios.

Only skilled cabbies need apply in Crazy Taxi: Fare Wars, where drivers are more aggressive than ever to earn the big dollars by speeding fares to their destination, no matter what the obstacles. Brand new multiplayer gameplay features provide endless entertainment where players can steal passengers from other cabbies by bumping their opponent's car and create chaotic competition on the road. Navigating through traffic, hills, and obstacles isn't easy, so it takes a skilled cabbie with no fear to earn the big bucks. Players can drive through the two original maps of Crazy Taxi, including the arcade map and the original Dreamcast map, both inspired by the steep hills, trademark cable cars, and breezy waterfront of San Francisco. Then they'll head for the Small Apple maps in Crazy Taxi 2, which is inspired by New York's large building fronts, hectic downtown streets, and the city's famous Central Park and subway system.

"With over 2.7 million games sold to date in the Crazy Taxi franchise, SEGA is excited to bring back such a popular series from our vault of classics," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Crazy Taxi: Fare Wars is fun, frantic, and highly addictive, and perfect for gamers on the go." The simple concept of competing for fares, is successfully built upon gameplay containing a variety of timed missions and mini-games, making it fun and challenging for short stints or hours on end.

Crazy Taxi: Fare Wars offers cabbies several single player modes including the mission-based Arcade mode, where skilled drivers earn time bonuses, and Time Trial mode where drivers collect the highest fares possible in the time allowed. In addition, for cabbies to practice their crazy driving skills, two mini-game training modes are available. They include Crazy Box, a collection of 16 original Crazy Taxi mini-games and Crazy Pyramid, mini-games arranged in a pyramid that drivers must complete to unlock more mini-games from Crazy Taxi 2.

Crazy Taxi: Fare Wars introduces new multiplayer modes for two cabbies to collaborate or compete wirelessly via Ad Hoc. Drivers can also record and save gameplay replays of their driving performance in Crazy Taxi 2 on the PSP system's memory stick to replay and show off.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America Web Site is located at www.SEGA.com.

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Ltd. Web site is located at www.sega-europe.com.

Sniper Studios
Based out of Redwood City, Calif, Sniper Studios is an independent video game developer founded in 2005 by industry veteran Matt McKnight. Sniper Studios offers videogame development at all levels of the production channel including artists, designers, producers, directors and more. Recently, the company partnered with SEGA Inc. on Crazy Taxi for the PSP which is scheduled to release in 2007. Other unannounced projects are also underway and include production on all types of games including console and handheld titles. Information on Sniper Studios can be found online at http://www.sniperstudios.com.

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