EA AND iVILLAGE TEAM UP TO BRING CASUAL ONLINE GAMES TO MORE
/**/*_/Co-branded Pogo Games Channel on iVillage Will Cater /_*
*_/to the 34 MM Women Playing Games Online///_*
*Redwood City**, Calif & New York, NY, * *February 28, 2007* If you
haven't heard of /Poppit!/ yet, it's time to get your game on.
Electronic Arts Inc (NASDAQ: ERTS, the worlds leading interactive
entertainment company, and iVillage, a division of NBC Universal and the
leading online destination for women, today announced that the two
companies have joined forces to create a co-branded Games Channel that
will live on iVillage.com and be fueled by EAs Pogo.com. The
partnership brings entertainment and stress relief through casual online
games to women across America. Starting today, anyone looking for a few
minutes or a few hours of online leisure activity can visit
http://games.ivillage.com to find Pogos simple-to-learn puzzle, word
and card games, including /Poppit!/, a wildly popular favorite of female
gamers. Through this unique relationship, Pogo.com becomes the exclusive
casual games provider to the 16 million iVillage.com members.
online game titles such as /Poppit!/,/ First Class Solitaire/, /Word
Whomp!/, /Hearts, Spades /and/ /its premium gaming service,/ Club
Pogo,/ to iVillage, adding an entertaining and exciting roster of free
casual games to iVillages existing line-up of channels, including
Health, Wellness, Diet & Fitness, Pregnancy & Parenting, Beauty & Style,
Home & Food and others.
ComScore MediaMetrix (December 06) reports that 39% of women online
visit gaming sites and women spend 83M hours playing games. This
compares to 63M hours spent on Google and 47M hours spent on Yahoo!
instant messenger. Pogo is the number one gaming site with women 25 54.
Nancy Smith, Executive Vice President of Pogo commented, We couldnt be
happier to be teaming up with iVillage. Not only do we share an audience
demographic, but we share a passion for womens issues and a belief that
interactive entertainment is a great way to stay connected, stay sharp
and keep a healthy mind. This relationship will allow us to reach even
more women than ever before."
The number of women playing games online has clearly exploded and, as
the leading destination for women online, we knew it was time for us to
carve out a space where our members could play to their hearts
content, said Ezra Kucharz, COO, iVillage Properties. Pogo is the
biggest player in the industry and the perfect partner for us as we dive
iVillage members will be invited to participate in monthly game nights
on the new Games Channel, where theyll interact with other Pogo users.
Members will also be given two-week passes to try out Club Pogo for free.
For more information on Pogo games, visit *www.pogo.com
Pogo.com is the #1 online game destination for casual gaming*. Boasting
a wide variety of more than 75 free online games including puzzle
Pogo.com features both single-player and multiplayer games. The site
offers players an easy-to-use chat feature where millions of people talk
about their favorite games, best scores, or simply share stories about
their lives. With over 14 million users a month, Pogo.com is known for
its thriving online community of players who forge life-long friendships
through the site. Pogo.coms premium service, Club Pogo, offers players
a variety of VIP features including exclusive games, no ad
interruptions, private chat and avatars. Club Pogo has over 1.4 million
* According to ComScore Dec 06.
*About Electronic Arts*
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for videogame systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS^TM , EA^TM , EA SPORTS BIG^TM and POGO^TM .
In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles
that sold more than one million copies. EA's homepage and online game
site is www.ea.com
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, POGO.com, Club
Pogo, Poppit!, Word Whomp and The Sims are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S and/or other countries.
All other trademarks are the property of their respective owners.
*About iVillage Inc.:*
iVillage Inc., a division of NBC Universal, is the first and largest
media company dedicated exclusively to connecting women at every stage
of their lives. Ranked the #1 online destination for women with 16
million unique visitors (comScore MediaMetrix), iVillage.com offers an
authentic community infused with compelling content from experts on
parenting, pregnancy, beauty, style, fitness, relationships, food and
entertainment. The site's interactive features, including thousands of
message boards and blogs, allow women around the world to connect, share
ideas, and seek advice and support about everything from fertility to
Established in 1995, iVillage's brand extensions include iVillage
Limited in the UK, iVillage Parenting Network, iVillage Total Health and
owned sites Astrology.com, gURL.com and GardenWeb. The company, acquired
by NBC Universal, Inc. in May 2006, is based in New York.
Posted using Meow