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EA Announces MySims Created Especially for the Wii and Nintendo DS Platforms

=0A Popular Video Game Series Embraces Player Creativity, Customization a=
nd Personal Expression Through a New, Delightful Cast of Characters =0A=0A =
=96 (February 26, 2007. 9 a.m. EST) =96 Electronic Arts (NASDAQ: ERTS) anno=
unced today that the company is developing MySims=99, the first game in a r=
evolutionary new line from the developers of the blockbuster franchise The =
Sims, designed especially for the Wii=99 and Nintendo DS=99 platforms. =0A=
=0A =0A=0A MySims introduces a charming cast of whimsical characters =
while delivering the creativity, customization and classic open-ended gamep=
lay that has enchanted Sims players worldwide. Players begin by creating t=
heir own toy-like Sim that reflects their personal style and attitudes. Fr=
om pig-tails and baseball caps to dreadlocks and Mohawks, the options are e=
ndless and the style is unlike any Sims game to date. By unlocking cool ne=
w clothing, hairstyles and accessories, players explore the game=92s incred=
ible depth of customization and expression=85 and the characters are just t=
he beginning!=0A=0A =0A=0A Transforming the traditional Sims gameplay=
for the Wii and Nintendo DS platforms, MySims moves the player to a deligh=
tful but disorganized town where =96 thanks to the easy and unique controls=
=96 they can re-shape everything and make it their own. The town is rundo=
wn, but the player can make it much more dynamic. Using a selection of buil=
ding blocks, unique patterns and engaging creativity tools, players can des=
ign furniture and appliances, architect new homes and businesses, and re-de=
fine the entire MySims landscape!=0A=0A =0A=0A As players explore and=
build up the town, they will get to know dedicated, long-time residents li=
ke the always-busy Mayor Rosalyn P. Marshall and Buddy =96 the mostly-lazy =
hotel Bellhop. Once things start to look up, they=92ll meet and choose from=
a variety of colorful, would-be residents. Will they build a restaurant fo=
r Gino Delicioso the Italian Chef, or will they help Ocean Breeze set up hi=
s Yoga studio instead? =0A=0A =0A=0A Design is everyone=92s domain in=
MySims. From building a new Pizza Oven for Gino to putting the finishing t=
ouches on a new roof for Buddy=92s busy hotel, each completed task will hel=
p the town grow. As it expands to new areas, players will receive special b=
uilding blocks, decorations and patterns which help customize their unique =
creations. From furniture and buildings to the town as a whole, every choic=
e informs how residents and visitors feel and behave. =0A=0A =0A=0A =
=93We want MySims to provide a creative play experience like never before o=
n a video game system,=94 said Executive Producer Tim LeTourneau. =93By gi=
ving players the tools to create literally any kind of world they want in M=
ySims, we=92re reinforcing the idea that the players create the magic. Will=
the town support a plethora of spooky, mysterious townsfolk =96 or buzz wi=
th the laughter and smiles of fun-loving Sims? It=92s your call! In MySims,=
what players make=85 makes all the difference!=94 =0A=0A =0A=0A MySi=
ms will be available for the Wii and Nintendo DS platforms in fall 2007. =
=0A=0A =0A=0A Product Specifications =0A=0A Publisher: Electr=
onic Arts=0A=0A Developer: Electronic Arts=0A=0A Ship Date: Late 200=
7=0A=0A Category: Simulation=0A=0A =0A=0A=0A=0A

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