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EA'S SSX BLUR CARVES ITS WAY TO RETAILERS TODAY

=0A Intuitive On-the-Ground and In-the-Air Controls define the 5th Iterat=
ion of Beloved Franchise=0A=0A =0A=0A REDWOOD CITY, Calif. =96 Febr=
uary 27, 2007 =96 Experience the soul of SSX=99 remixed, re-energized and=
fully realized. Electronic Arts Inc. (NASDAQ: ERTS) announced that SSX=99=
Blur, developed exclusively for Nintendo Wii=99, ships to North American =
retailers today, and on March 9 in Europe under the EA SPORTS BIG=99 brand=
. The game fully maximizes the intuitive capabilities of Nintendo=92s next=
generation console while staying true to the fast action-packed gameplay =
that you have come to expect from the franchise. Developed by EA Montreal,=
SSX Blur is huge air, insane speeds and monster tricks delivered in a fre=
sh, innovative, Wii-a-fied package.=0A=0A =0A=0A Experience the famil=
iar as well as the unexpected. You=92re still ripping down the slopes, but=
this time you=92re carving and catching air with the revolutionary new on=
-the-ground and in-the-air control system. SSX Blur delivers the essence o=
f the critically acclaimed franchise but takes it to the next level with t=
he capabilities of the Wii. Use the Nunchuk to tear down the mountain and =
use the Wii Remote to paint a virtually unlimited array of aerial maneuver=
s. Every second of your SSX Blur experience will be maxed out with motion.=
=0A=0A =0A=0A Your favorite characters return to the mountain to tack=
le 12 freshly laid tracks on three distinctly themed peaks. Feel the tunes=
intensify as you pick up speed and stick your tricks, with dynamic music =
mirroring your gameplay experience. Keep grooving, bombing and boosting to=
fill your groove meter and you=92re set to let your Uber Tricks loose on =
the mountain. SSX Blur is on-the-ground and in-the-air excitement from top=
to bottom.=0A=0A =0A=0A SSX=99 Blur is available for the Nintendo Wi=
i and has an MSRP of $49.99. The game has been rated =93E=94 (Everyone) by=
the ESRB and 3+ by PEGI. For more information, log onto www.ssxblur.com. =
=0A=0A

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