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SEGA REVEALS DETAILS OF THE GOLDEN COMPASS VIDEO GAME


/Leading Interactive Entertainment Company to Publish Game Based on /

/Highly Anticipated Theatrical Release from New Line Cinema/

*SAN** FRANCISCO & LONDON (February 27, 2007)* � SEGA� of America Inc.
and SEGA� Europe Ltd. today revealed details regarding the development
of the video game adaptation of the highly anticipated theatrical
release, /The Golden Compass,* */based on the first book in the
award-winning trilogy, /His Dark Materials/ by Philip Pullman. The game
is being developed for multiple platforms and will ship in fall 2007,
just prior to the opening of the New Line Cinema motion picture on
December 7, 2007. Featuring pivotal environments from the movie, the
vivid characters are brought to interactive life, featuring the
likenesses of the movie�s impressive cast, which includes Daniel Craig
as Lord Asriel and newcomer Dakota Blue Richards as Lyra Belacqua.

/ /Produced by New Line Cinema and Scholastic Media, /The Golden
Compass/ follows the screenplay adaptation of the first book in the
acclaimed trilogy, capturing the exciting fantasy adventure set in a
parallel world where giant armored bears rule a kingdom, beautiful
witches fly through the frozen skies, and human beings� deepest essence
is manifest as talking animals that remain their faithful companion for
life � their daemon. Players can assume the role of Lyra, a young girl,
along with her daemon Pantalaimon (Pan), as she journeys through the
frozen wastes of the North to rescue a friend kidnapped by a mysterious
organization known as The Gobblers and winds up on an epic quest to save
not only her world, but ours as well. Gamers can also take on the
character of Iorek Byrnison, a great armoured polar bear who joins the
quest.

As Lyra, players will use their daemon and collaborate with in-game
characters, collecting special items in order to explore, evade, and
deceive their way through confrontations with the Gobblers, the
Magisterium, and the horribly dangerous spy fly to find her friend. They
can also do battle as Iorek with special attacks and a riding mechanic
as he protects Lyra during the journey. Gamers will be able to unlock
secrets and mini-games using a mysterious, truth-telling golden compass
device called an alethiometer. Players can explore 13 vast locations,
including all-new breath-taking environments not seen in the film, on
this massive journey of collaboration, exploration and the eternal
struggle between good and evil.

This epic tale will be brought to the Xbox 360� video game and
entertainment system from Microsoft, the PlayStation�3 computer
entertainment system, the Wii� video game system, the PlayStation�2
computer entertainment system, the PSP� (PlayStation�Portable) system,
the Nintendo DS�, and the PC for holiday 2007.

/The Golden Compass /video game is being developed by Shiny
Entertainment, best known for developing games based on the blockbuster
/The Matrix /film franchise. Shiny was acquired by Foundation 9
Entertainment in October 2006. The Nintendo DS version is being
developed by A2M. For more information on /The Golden Comp//ass/, please
visit the official movie site at http://www.goldencompassmovie.com/

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