Santa Monica, CA - March 23, 2007 - Expanding on the experience of
> controlling the world's largest army of Super Heroes on the Xbox 360(tm)
> video game and entertainment system from Microsoft, Activision, Inc.
> (Nasdaq: ATVI) announced today plans to release Marvel: Ultimate
> Alliance Heroes and Villains. The expansion packs feature eight new
> playable characters: The Incredible Hulk, Magneto, Hawkeye, Sabretooth,
> Doctor Doom, Cyclops, Nightcrawler and Venom, each complete with new
> signature powers, skins, dialog, conversations and achievement points.
> The download will be available in April via the Xbox Live* Marketplace
> online gaming service.
>
>
>
> "The signature gameplay of Marvel: Ultimate Alliance has made it a
> favorite among fans, as well as the best-selling Super Hero game on the
> Xbox 360 to-date," said Rob Kostich, vice president of global brand
> management, Activision, Inc. "By adding some of the biggest names in the
> Marvel Universe to the roster we're enabling Xbox 360 gamers to build a
> variety of all-new teams and enjoy the epic action in brand new ways."
>
> Marvel: Ultimate Alliance is the award-winning action/RPG that allows
> players to create their Marvel dream team from the largest roster of
> Super Heroes ever in an epic quest that will determine the fate of Earth
> and the Marvel universe. With a total of over 140 popular Marvel
> characters and a playable cast of more than 20 Super Heroes, including
> Spider-Man, Wolverine, Blade and Captain America, gamers embark on a
> dangerous journey across exotic terrain and well-known comic book
> locations like Atlantis, the Shield Heli-Carrier and the Skrull home
> world in an attempt to defy Dr. Doom and the world's most notorious
> Super Villains.
>
> The downloadable content will be released in three packs. The Hero Pack
> and Villain Pack will each be 500 Microsoft points ($6.25) and the
> Combined Hero and Villain Pack will be 800 Microsoft points ($10).
> Heroes and Villains gamer pic packs will also be available for 80
> Microsoft points each ($1).
>
>
>
> Marvel: Ultimate Alliance is currently available for the Xbox 360 for
> the suggested retail price of $59.99 and rated "T" (Teen - Mild
> Language, Violence) by the ESRB.
>
>
>
> About Marvel Entertainment, Inc.
>
> With a library of over 5,000 characters, Marvel Entertainment, Inc. is
> one of the world's most prominent character-based entertainment
> companies. Marvel's operations are focused on utilizing its character
> franchises in licensing, entertainment, publishing and toys. Areas of
> emphasis include feature films, DVD/home video, consumer products, video
> games, action figures and role-playing toys, television and promotions.
> Rooted in the creative success of over sixty years of comic book
> publishing, Marvel's strategy is to leverage its character franchises in
> a growing array of opportunities around the world. More information
> about Marvel can be found at www.marvel.com.
>
>
>
> About Activision, Inc.
>
> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive
> entertainment and leisure products. Founded in 1979, Activision posted
> net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
>
>
>
> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the
> Netherlands and South Korea. More information about Activision and its
> products can be found on the company's World Wide Web site, which is
> located at www.activision.com .
>
> Cautionary Notes Regarding Forward-Looking Statements: The statements
> made in this press release that are not historical facts are
> "forward-looking statements." These forward-looking statements are
> based on current expectations and assumptions that are subject to risks
> and uncertainties. The company cautions readers of this press release
> that a number of important factors could cause Activision's actual
> future results to differ materially from those expressed in any such
> forward-looking statements. Such factors include, without limitation,
> the findings of the special sub-committee, the effect of the special
> sub-committee's review and conclusions on, and other developments in,
> the informal inquiry opened by the SEC in July 2006 and the derivative
> litigation filed in July 2006 against certain current and former
> directors and officers of the company, the possibility that additional
> claims and proceedings will be commenced, including additional
> stockholder litigation, employee litigation, and additional actions by
> the SEC and/or other regulatory agencies, and direct and indirect
> expenses and diversion of management time resulting from or relating to
> the special sub-committee review and related regulatory proceedings and
> litigation, the company's ability to timely file required reports with
> the SEC, and the possibility that the company will be subject to
> delisting from The Nasdaq Stock Market due to its inability to timely
> file periodic reports under the Securities Exchange Act of 1934 or
> failure to satisfy other requirements for continued listing. Other
> factors that could cause Activision's actual future results to differ
> materially from those expressed in the forward-looking statements set
> forth in this release include, without limitation, other litigation
> (unrelated to stock option granting practices), sales of the company's
> titles, shifts consumer spending trends, the seasonal and cyclical
> nature of the interactive game market, the company's ability to predict
> consumer preferences among competing hardware platforms (including
> next-generation hardware), declines in software pricing, product returns
> and price protection, product delays, retail acceptance of the company's
> products, adoption rate of new hardware and related software, industry
> competition, rapid changes in technology and industry standards,
> protection of proprietary rights, maintenance of relationships with key
> personnel, vendors and third-party developers, international economic
> and political conditions, natural disasters, integration of recently
> acquired subsidiaries, and identification of suitable future acquisition
> opportunities. These important factors and other factors that
> potentially could cause actual future results to differ materially from
> current expectations are described in our filings with the SEC,
> including the company's most recent annual report on Form 10-K,
> quarterly report on Form 10-Q and current reports on Form 8-K. Readers
> of this press release are referred to such filings. The forward-looking
> statements in this press release are based upon information available to
> the company as of the date of the release, and the company assumes no
> obligations to update any such forward-looking statement. The company
> may change its intention, belief or expectation, at any time and without
> notice, based upon any changes in the enumerated factors or in the
> company's assumptions, or otherwise, and forward-looking statements
> believed to be true when made may ultimately prove to be incorrect.
> These statements are not guarantees of future performance and are
> subject to risks, uncertainties and other factors, some of which are
> beyond the company's control and may cause our actual results to differ
> materially from our current expectations.
>
> # # #
>
> Marvel, and all related character names and the distinctive likenesses
> thereof are trademarks of Marvel Characters, Inc. and are used with
> permission. Copyright * 2007 Marvel Characters, Inc. All rights
> reserved. www.marvel.com .
>
> Super Hero(es) and Super Villain(s) are co-owned registered trademarks.
>
> Xbox, Xbox 360, and Xbox Live are either registered trademarks or
> trademarks of Microsoft Corporation in the United States and/or other
> countries.

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