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Electronic Arts Mobile announces new sports component for cell phones

AN ALL NEW WAY TO EXTEND THE SPORTS FAN EXPERIENCE across the cingular
> wireless networK
>
> LOS ANGELES, Calif. - March 16, 2007 - Electronic Arts Inc. (NASDAQ:
> ERTS) has announced the availability of 'EA SPORTS(tm) Link' - an
> innovative mobile site where sports fans can learn about their favorite
> EA SPORTS games and read the latest gaming and sports news. EA SPORTS
> Link introduces exciting new EA SPORTS games and extends the huge online
> sports-fan community to mobile phones. Now live across the Cingular
> Wireless network, EA SPORTS Link will roll out to other North American
> carriers in the coming months. As more functionality and new features
> are added, EA SPORTS Link users will soon be able to trade information
> and challenge one another to live games, fully realizing the potential
> of this social, mobile-networked, sports-attuned community.
>
> "Sports fans hunger for sports info, stats and news 24/7. With EA SPORTS
> Link, these fans are always just one button away from their favorite
> team's scores, updates, news and games. By creating a singular,
> feature-packed destination for digital sports content, this
> groundbreaking service is going to change the way people experience
> sports and mobile sports content," said Michael Marchetti, VP and Chief
> Operating Officer at EA Mobile. "We believe that the mobile phone is a
> perfect platform on which to build sports-themed services and provide
> content for the ever-growing community of EA SPORTS fans."
>
> EA SPORTS Link consists of two major components: Catalog Content and RSS
> News Feeder. Catalog Content features device-specific EA SPORTS material
> such as games, ring tones, alert tones and wallpapers. EA SPORTS Link
> registered users can easily access these items after browsing through
> the franchise page or the content categories section of the catalog. The
> catalog will refresh on a regular basis to provide the user with new and
> updated content. The RSS feeder delivers updates on sports and gaming
> related news, keeping sports enthusiasts up-to-date with the latest
> headlines. Users can choose their feed, set updates to refresh hourly,
> daily, or weekly, or elect to turn off the feed completely.
>
> EA SPORTS - It's in the game(tm). It's on your phone. For more
> information on EA SPORTS mobile games go to www.eamobile.com.
>

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