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Electronic Arts Mobile Announces The Sims 2 Pets

*Furry Phones and Pocket Pups: /The/ /Sims 2 Pets/ Goes Mobile*

* *

/Adopt a puppy, teach it tricks, feed, clean, and walk it in this
original game for mobile phones./

**LOS ANGELES, Calif., – March 29, 2007** – Electronic Arts Inc.
(NASDAQ: ERTS) announced today that it has shipped /The Sims™ 2 Pets/
for mobile phones. Players young and old can now create adorable canine
companions and use their cell phones to love, train and play with them.
The arrival of /The Sims 2 Pets/ for mobile extends the reach of the
popular /The Sims/ franchise, which has sold more than 85 million units
to date.

“/The Sims 2 Pets/ for mobile is an ideal product for the mobile
consumer,” said Travis Boatman, vice president of worldwide studios for
EA Mobile. “Simple controls and an easy, pick-up-and-play game design
will satisfy both the experienced /The Sims/ player just as much as the
casual gamer picking up a mobile game for the first time.”

In /The Sims 2 Pets/, players will adopt a puppy, teach it tricks and
give it food and exercise and cleaning. A well-trained puppy will
delight your Sim with surprising and amusing antics, and a happier Sim
will benefit from increased earnings and improved status. A neglected
puppy can shred papers, devour houseplants, soil the carpet, and make
your Sim’s life miserable.

“With /The Sims 2 Pets/, we’re delivering the ‘awww’ factor players
experience when you see a puppy and capturing the strong ties that exist
between a pet and his owner,” added Boatman.

/The Sims 2 Pets/ is currently available on most wireless carriers in
North America. For more information on carrier availability and pricing,
please visit www.eamobile.com

###

*About /The Sims/™*

/The Sims/ franchise celebrated its fifth anniversary in February. The
game skyrocketed to the top of the charts when it began shipping to
stores in February 2000 and quickly become a universal gaming and
cultural phenomenon. /The Sims™/ PC based product and expansion packs
were the best selling PC games of 2000, 2001, 2002, and 2003. Translated
into 22 different languages, /The Sims/ has inspired seven top selling
expansion packs. They include: /The Sims™ Livin' Large/, /The Sims™
House Party/, /The Sims™ Hot Date/, /The Sims™ Vacation/, /The Sims™
Unleashed/, /The Sims™ Superstar/, and /The Sims™ Makin' Magic/. /The
Sims 2 /shipped in September 2004 with sales already topping 20M units
worldwide, it was the best selling PC game of 2004. /The Sims™ 2
University/ shipped in March 2005, /The Sims™ 2 Nightlife/ shipped in
September 2005, /The Sims™ 2 Open for Business /shipped in February
2006, /The Sims 2™ Pets/ shipped in October 2006 and /The Sims 2™
Seasons/ shipped in February 2007. Combined sales for the franchise are
approximately 85M units life-to-date. For more information on /The Sims
2/, visit http://www.thesims2.com and for
more information on The Sims franchise titles, visit
http://www.thesims.com

* *

*About Electronic Arts*

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for videogame systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS^TM , EA^TM , EA SPORTS BIG^TM and POGO^TM .
In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles
that sold more than one million copies. EA's homepage and online game
site _www.ea.com _.

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