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''Entertainment for All Expo'' (E for All) Announces Flagship

'Entertainment for All Expo'' (E for All) Announces Flagship

Exhibitor: Nintendo of America Anchors New Consumer Show in LA

FRAMINGHAM, Mass.--(BUSINESS WIRE)--March 29, 2007--IDG World Expo
today announced that Nintendo of America has signed on as an anchor
exhibitor for IDG World Expo's newest event: Entertainment for All(TM)
Expo (E for All(TM)), scheduled for October 18-21, 2007, at the Los
Angeles Convention Center. Nintendo leads an A-list of game companies
signing on for a show that is rapidly shaping up to be the premiere
event in interactive entertainment.

Entertainment for All Expo (E for All) is a new event created for
people who are passionate about video games and everything related.
The Expo was launched in response to strong demand within the consumer
audience for an opportunity to see and try new products before they
reach store shelves. Event organizers anticipate its mid-October dates
will launch an early and successful holiday shopping season for the

"The E for All Expo supports Nintendo's mission to reach as many
types of consumers as possible to expand the world of video games to
new audiences," says George Harrison, Nintendo of America's senior
vice president of marketing and corporate communications. "Our Wii and
Nintendo DS systems are all about gaming for the masses, and the E for
All Expo will give consumers a chance to try out the hottest new
Nintendo video games."

"Nintendo's early involvement in E for All demonstrates the
importance of a broad consumer-focused event for this industry," says
Mary Dolaher, executive vice president of IDG World Expo. "E for All
has been shaped from the ground up with all gamers in mind, and
Nintendo has proven its commitment to embracing the spectrum of
gamers, as we've seen with their launch of the Wii. In addition to
being our flagship exhibitor, Nintendo of America Executive Vice
President of Operations Don James has agreed to serve on our Exhibitor
Advisory Board. I couldn't ask for a more universally respected
colleague in this new venture."

E for All Expo will offer consumers the opportunity to test-drive
the latest in games and gadgetry, as well as purchase products they
enjoyed over the course of the 4-day event at on-site retail
facilities. Additional attractions are in the works, including
high-profile videogame tournaments; job fair/networking opportunities;
and the acclaimed Video Games Live concert. In addition to the Expo at
the Los Angeles Convention Center, the event will take advantage of
soon-to-be-expanded LA Live/NOKIA Theatre area directly adjacent.

E for All Expo has been endorsed by the Entertainment Software
Association (ESA), the U.S. association exclusively dedicated to
serving the business and public affairs needs of companies that
publish video and computer games for video game consoles, personal
computers, and the Internet. ESA members collectively account for more
than 90 percent of the $7 billion in entertainment software sold in
the U.S. in 2005, and billions more in export sales of U.S.-made
entertainment software.

For more information about E for All Expo or to register for
updates about the event, please visit www.EforAllExpo.com. Companies
interested in learning more about exhibit opportunities, please
contact Richard Kazarian at (508) 424-4828, or email

About Nintendo of America

The worldwide innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its Wii(TM), Nintendo DS(TM), Game
Boy(R) Advance and Nintendo GameCube(TM) systems. Since 1983, Nintendo
has sold nearly 2.2 billion video games and more than 387 million
hardware units globally, and has created industry icons like
Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A
wholly owned subsidiary, Nintendo of America Inc., based in Redmond,
Wash., serves as headquarters for Nintendo's operations in the Western
Hemisphere. For more information about Nintendo, visit the company's
Web site at www.nintendo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces tradeshows,
conferences and events for professionals seeking world-class
education, peer-to-peer networking and one-stop comparison shopping.
IDG World Expo's portfolio of conferences and events includes
Entertainment for All(TM) (E for All(TM)), Macworld Conference &
Expo(R), LinuxWorld Conference & Expo(R), LinuxWorld(R) OpenSolutions
Summit(TM), Next Generation Data Center(TM) (NGDC(TM)), and
SaaScon(TM). IDG World Expo is a business unit of IDG, the world's
leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology
media, events, and research company. IDG publishes more than 300
magazines and newspapers in 85 countries including CIO, CSO,
Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC
World. IDG's online network includes more than 450 Web sites spanning
business technology, consumer technology, digital entertainment and
gaming worldwide. IDG's lead generation service, IDG Connect, matches
technology companies with an audience of engaged, high-quality IT
professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related
events including E for All(TM) Expo, LinuxWorld Conference & Expo,
Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a
subsidiary of IDG, is the premier global provider of market
intelligence, advisory services, and events. Over 850 IDC analysts in
50 countries provide global, regional, and local expertise on
technology and industry opportunities and trends. Additional
information about IDG, a privately held company, is available at

Note: Product names and company names are trademarks of their
respective companies.

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