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MARIO & SONIC IN SAME GAME FOR FIRST TIME EVER

Legendary Icons Appear Together for the First Time in Video Game History
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> TOKYO (March 28, 2007) - SEGA® Corporation and Nintendo Co. Ltd. today made a
> historical announcement that two of the biggest icons in the entertainment
> industry, Mario(tm) and Sonic(tm), are joining forces to star in Mario &
> Sonic at the Olympic Games. Developed for the Wii(tm) video game system and
> the Nintendo DS(tm) system, this momentous agreement marks the first time
> these two renowned stars have appeared together in a game.
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> Published by SEGA across Europe and North America, and published by Nintendo
> in the Japanese market, Mario & Sonic at the Olympic Games will be available
> for Holiday 2007 and is licensed through a worldwide partnership with
> International Sports Multimedia (ISM), the exclusive interactive
> entertainment software licensee of the International Olympic Committee (IOC).
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> In Mario & Sonic at the Olympic Games, players will compete in events that
> take place in environments based on the official venues of the Beijing 2008
> Olympic Games. Using a supporting cast of characters from the amazing worlds
> of both Mario and Sonic, gamers will be able to compete as or against a range
> of lovable personalities including Mario, Sonic, Luigi(tm), Knuckles(tm),
> Yoshi®, Tails(tm) and more. Innovative usage of the Wii and DS control
> systems to maneuver a favorite character will allow players to race the likes
> of Mario and Sonic down the 100m track, engage in exhilarating rallies in
> table tennis and churn water in a swimming heat, all while competing for the
> much sought after gold medal.
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> "We are thrilled to partner with Nintendo and ISM on this groundbreaking
> title," said Hisao Oguchi, President and Chief Operating Officer, SEGA
> Corporation. "For the first time, two of the world's greatest games'
> characters come together to compete in the world's greatest sporting event
> and we couldn't be more excited."
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> "Mario and Sonic have been respectful rivals since the early days of video
> games," says Shigeru Miyamoto, Senior Managing Director and General Manager,
> Entertainment Analysis and Development Division, Nintendo Co., Ltd.. "In
> fact, for a long time they have been discussing the possibility of one day
> competing against each other. Now that they have been given the perfect
> opportunity to meet at the Olympic Games, we may finally learn who is
> actually faster, Mario or Sonic?"
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> "The Olympic Games represent the true spirit of competition and passion,"
> said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM.
> "Bringing together intensely competitive and fun characters like Mario and
> Sonic in an Olympic setting helps showcase the sports of the Olympic Games in
> a new and compelling way for all generations."
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> For further information on this title please visit www.sega-press.com
> for Europe and the SEGA FTP for America at:
> http://segapr.segaamerica.com .
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> About SEGA Corporation:
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> SEGA® Corporation is a worldwide leader in interactive entertainment both
> inside and outside the home, encompassing consumer business, amusement
> machine sales and amusement center operations. The company develops,
> publishes and distributes interactive entertainment software products for a
> variety of hardware platforms including PC, wireless devices, and those
> manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.
> SEGA® Corporation's Web site is located at http://sega.jp .
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> About Nintendo:
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> The worldwide innovator in the creation of interactive entertainment,
> Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
> software for its Wii(tm), Nintendo DS(tm), Game Boy® Advance and Nintendo
> GameCube(tm) systems. Since 1983, Nintendo has sold nearly 2.2 billion video
> games and more than 387 million hardware units globally, and has created
> industry icons like Mario(tm), Donkey Kong®, Metroid®, Zelda(tm) and
> Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in
> Redmond, Wash., serves as headquarters for Nintendo's operations in the
> Western Hemisphere. For more information about Nintendo, visit the company's
> Web site at www.nintendo.com.
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> About ISM:
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> ISM is active in managing and developing entertainment software applications.
> In addition to the exclusive rights ownership of the Olympic Games, ISM is
> one of the world's leading providers of sports fantasy games, particularly
> specializing in the football/soccer sector. Visit the company's website at
> www.ismltd.com
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> TM USOC 36USC220506
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> SUPER MARIO characters © 2007 NINTENDO
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> Nintendo, Nintendo DS, Wii and the Official Seal are trademarks of Nintendo.
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> SONIC THE HEDGEHOG characters © SEGA. All Rights Reserved.
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> Sega is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA
> logo and Sonic The Hedgehog are either registered trademarks or trademarks of
> SEGA Corporation.

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