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Namco Networks Announces Plans for Popeye on Mobile

*WELL, BLOW ME DOWN! POPEYE COMES TO MOBILE PHONES*

/Namco Networks to deliver King Features’ classic arcade game through
mobile phones/

/ /

SAN JOSE, Calif. (March 12, 2007) – Namco Networks, a leading publisher
and developer of wireless games and content, today announced plans to
bring the classic arcade hit Popeye to mobile phones through a
partnership with King Features, the world's premier distributor of
comics, columns, editorial cartoons, puzzles and games to newspapers,
and one of the world’s most experienced organizations in merchandising
and entertainment licensing.

Since his first appearance in comic strips in 1929, Popeye has been one
of the most iconic characters of the 20th century. While he has appeared
in cartoons, as toys, in theme park attractions, and more, Popeye has
also ”muskled” his way to success as a videogame hero, starring in a hit
arcade game as well as on the Nintendo Entertainment System.

“Popeye is a mass-market icon that has been entertaining adults and kids
alike for decades,” said Scott Rubin, Vice President of Sales and
Marketing for Namco Networks. “We are excited to add Popeye to our
lineup of top-selling arcade classic mobile games, which includes
PAC-MAN, Ms. PAC-MAN, Galaga, Dig Dug and others.”

Capturing the spirit of the classic ‘80s arcade hit, the game lets
players be Popeye on his perennial quest to win back his sweetie while
overcoming the antics of his rival Bluto. Collect the hearts, musical
notes and cries of “H-E-L-P” that a captured Olive tosses down, while
avoiding the Sea Hag’s bouncing skulls, Bluto’s punches and other
dangers. True to the series, Popeye is “strong to the finich” if he gets
his spinach, temporarily gaining the strength to go after Bluto and
knock him off the screen.

Unlike other versions of the game, the mobile edition will include bonus
features, like networked components and an enhanced mode with additional
game play, and cameos by other characters from the Popeye series.

“With a strong, clearly defined personality, Popeye has enjoyed
universal popularity, ” said Ita Golzman, Vice President of North
American Licensing for King Features. “We believe that combining Popeye,
a classic icon, with Namco’s proven record for developing innovative and
fun mobile games will result in a mobile game enjoyed by consumers of
all ages.”

Popeye’s North American mobile game debut is scheduled for fall 2007.
For more information on other mobile games by Namco Networks, visit
www.namcogames.com.

*About Namco Networks*

Since 2002, Namco Networks America Inc., a subsidiary of Namco Bandai
Holdings (USA) Inc. and a worldwide leader in the high-tech
entertainment industry, has used cutting-edge technology to provide fun,
quality entertainment to mobile consumers throughout the Americas. For
more information about Namco mobile games, please visit:
www.namcogames.com .

*About King Features Syndicate*
King Features Syndicate is a member of Hearst Entertainment and
Syndication Group, which combines The Hearst Corporation’s cable network
partnerships, television programming activities, and newspaper
syndication and merchandise licensing operations. King Features is the
world’s premier distributor of comics, columns, editorial cartoons,
puzzles and games, distributing some 150 features to nearly 5,000
newspapers around the globe. It is one of the largest and most
experienced organizations in merchandising and entertainment licensing.
Among its most beloved and successful classic characters are “Popeye,”
“Betty Boop” and “Blondie.” In recent years, the company has diversified
and now represents properties such as the trendy apparel and accessory
brand, David & Goliath; the publicly displayed, life-size art sculptures
GuitarMania and The Trail of Painted Ponies; the conscientious-living
brand, “Mutts”; and “SeeMore’s Playhouse,” an award-winning, pre-school
series airing nationally on public television that teaches safety and
well being.

©2007 King Features Syndicate, Inc.

TM Hearst Holdings, Inc.

POPEYE^®

* *

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