*HARMONIX, MTV: MUSIC TELEVISION AND EA ANNOUNCE /ROCK BAND -/ THE
ULTIMATE INTERACTIVE MUSIC VIDEOGAME EXPERIENCE*
Creators of Guitar Hero Franchise Partners with Major Record Labels and
Music Publishers for Unprecedented Access to Artist Catalogs and
Original Masters for New Game* *
*CAMBRIDGE, MA April 2, 2007 * */Harmonix/*, developer of the
blockbuster */Guitar Hero /*franchise, *MTV: Music Television, *a
division of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B)*, *and*
Electronic Arts *(NASDAQ: ERTS) today*/ /*announced */Rock Band/*, an
all-new platform for music fans and gamers to interact with music like
never before. */Rock Band/* will allow gamers to perform music from the
worlds biggest rock artists with their friends as a virtual band using
drum, bass/lead guitar and microphone peripherals, in addition to
offering deep online connectivity.*/ /*Built on unprecedented deals with
the worlds biggest record labels and music publishers, the music
featured in */Rock Band /*will span all genres of rock and include many
of the master recordings from the biggest songs and artists of all time.
*/Rock Band/* is slated for release on PLAYSTATION®3 computer
entertainment system and Xbox 360 video game and entertainment system
from Microsoft® in holiday 2007.
The leading music publishers - EMI Music Publishing and Warner/Chappell
Music - are allowing unrivaled access to their catalogs of incredible
songs for use in Rock Band. The record labels - EMI Music, Hollywood
Records, Sony BMG Music Entertainment, Universal Music Group's Universal
Music Enterprises and Warner Music Group's Rhino Entertainment - have
agreed to supply master recordings by their artists for use in the game.
Harmonix was founded to create new ways for everyone to experience the
pleasure and satisfaction that comes from playing music. Our work on
/Guitar Hero/ was an instrumental step toward that goal, stated Alex
Rigopulos, co-founder and CEO of Harmonix. But */Rock Band /*is
Harmonixs most ambitious project to date, and it will take music
gameplay to an entirely new level. MTV has given us the freedom and the
resources to really swing for the fences and make the game weve always
wanted to make.
Our vision for */Rock Band/ *is to completely change the way people
interact with and enjoy the music they love, said Jeff Yapp, EVP, MTV
Program Enterprises. By joining forces with EA and the music industrys
largest record labels and publishers, we are striving to create a
groundbreaking new platform that allows people to connect with their
favorite music and artists in ways they never have before.
Rock Band is a revolutionary new way for gamers and music fans to
experience music, said David DeMartini, vice president and general
manager of EA Partners. The team at EA Partners is thrilled to help MTV
and Harmonix launch this incredible game on the global stage and get it
into the hands of gamers worldwide.
As previously announced, Electronic Arts will serve as the exclusive
distribution and marketing partner for */Rock Band/*, managing
distribution for the game in US, Europe and Australia.
For more information on */Rock Band/* and Harmonix Music Systems please
visit www.rockbandgame.com and
*About MTV Networks:*
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of programming and content across all media platforms.
MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more
than 200 interactive properties worldwide, including online, broadband,
wireless and interactive television services and also has licensing
agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.
*About MTV Games:*
MTV Games is dedicated to creating, marketing and publishing
high-quality, innovative interactive products that are relevant to the
MTV audience and complements the core values of the MTV Networks brands.
*About Harmonix Music Systems, Inc:
*Harmonix Music Systems, Inc., based in Cambridge, MA, and established
in 1995, is the leading developer of groundbreaking music-oriented
videogames. The company pioneered music and rhythm gaming in the US with
the introduction of /Frequency /in 2001 and /Amplitude /in 2003.
Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the
company to invent new ways for non-musicians to experience the unique
joy that comes from making music. Harmonix is best known as the creator
of blockbuster titles /Guitar Hero /and /Guitar Hero II/, the /Karaoke
Revolution /series of singing games, and /EyeToy: Antigrav/. For more
information please visit: http://www.harmonixmusic.com
*About Electronic Arts*
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for videogame systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS^TM , EA^TM , EA SPORTS BIG^TM and POGO^TM .
In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles
that sold more than one million copies. EA's homepage and online game
site is www.ea.com .
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