SEGA Snatches Up Captain America, The Incredible Hulk and Thor
> MARVEL ENTERTAINMENT AND SEGA
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> PARTNER TO CREATE CAPTAIN AMERICA,
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> THE INCREDIBLE HULK AND THOR VIDEO GAMES
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> Relationship between Companies Expands and Builds
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> on Previously Announced Iron Man Game
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> New York, NY, April 18, 2007 - Marvel Entertainment, Inc. (NYSE: MVL),
> SEGA(r) Europe Ltd and SEGA(r) of America, Inc. have expanded their
> relationship to include the rights to develop and distribute games
> inspired by Marvel's Hall-of-Fame franchises -- Captain America, The
> Incredible Hulk and Thor. Through the exclusive, multi-year global
> licensing agreement, SEGA will create titles for console, handheld and
> PC platforms based upon both the classic comic books and planned feature
> film adaptations of these world-renowned Super Heroes. The deal follows
> Marvel and SEGA's announcement to create titles based on Super Hero
> favorite Iron Man, with both game and film slated to be released in May
> 2008.
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> "Video games are an ideal medium to showcase the appeal and excitement
> of our Super Hero franchises," said David Maisel, Chairman, Marvel
> Studios. "SEGA is one of the industry's most innovative game developers
> and we are thrilled to partner with them to bring Captain America, The
> Incredible Hulk and Thor to the video gaming arena. These franchises
> represent three of Marvel's most popular characters and lend themselves
> to captivating game play. We have already seen SEGA's passion for the
> Marvel Universe through the early development of the Iron Man video
> game, and we look forward to working closely with them over the next few
> years to maximize the potential of these franchises in the interactive
> entertainment space."
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> Under the expanded agreement, SEGA will develop a title to be based on
> Marvel Studios' highly-anticipated The Incredible Hulk feature film.
> Hitting theaters June 13, 2008, the film will return the
> larger-than-life green goliath to the roots of the long-running comic
> series with an all-new action-packed storyline directed by Louis
> Leterrier (Transporter 2, Unleashed). The Incredible Hulk video game
> will be released in the same timeframe as the film. Games based on
> Captain America and Thor will follow, though the timing of those feature
> film projects, currently in development, has not yet been determined.
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> "We are excited to broaden our partnership with Marvel, a recognized
> leader and innovator in the entertainment industry," said Simon Jeffery,
> President and COO, SEGA of America. "As SEGA continues to create games
> that are built from the ground up to appeal to Western audiences it
> makes perfect sense to work with a powerhouse like Marvel. Captain
> America, The Incredible Hulk and Thor are icons that people are already
> familiar with and love, so our goal is to give gamers the ability to
> play out their fantasies by actually becoming these Super Heroes. Fans
> can now not only watch them in movies and read about them in comic
> books, but also literally control their actions through the video games
> we are creating. We look forward to bringing these icons to life like
> never before and putting the power in the hands of the fans."
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