Game On!

#1 Best-Selling Action Sports Franchise Redefines Skateboarding Genre
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> With Unprecedented Freedom and Control
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> Santa Monica, CA - May 14, 2007 - It's time for gamers to command their
> skating destiny in Tony Hawk's Proving Ground from Activision, Inc.
> (Nasdaq: ATVI). For the first time, gamers will have the freedom to
> define their character, story and style based on the choices they make,
> the paths they choose and the style of skating they use on the proving
> grounds from Philadelphia and Baltimore to Washington, D.C.
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> Tony Hawk's Proving Ground features deeper customization than ever
> before, including a Video Editor with full-featured editing tools and
> visual effects for creating "epic skate videos," and a fully
> customizable online Skate Lounge where players can skate with friends in
> the ultimate pad. In addition, players will have the freedom to skate
> from single player to online seamlessly, as well as utilize new gameplay
> mechanics such as skateable terrain altering and building, and Bowl
> Carving, delivering the most empowered skating experience ever. Tony
> Hawk's Proving Ground also features even more Nail the Trick(tm) moves
> such as Nail the Grab and Nail the Manual intensifying the thrill of
> pulling off big tricks.
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> "Tony Hawk's Proving Ground drops players into the skateboarding world
> like never before," said Joel Jewett, president of Neversoft. "This is
> the largest, deepest and most compelling Tony Hawk game ever. You can
> skate the best lines, define your own style and produce your own videos.
> You can even take it further by tricking out your own Skate Lounge,
> where you can hang out and skate with others online. Proving Ground
> will throw you so deep into the lifestyle of skateboarding that you
> won't be able to get out. Hands down, it's the most exciting Tony Hawk
> title yet."
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> Tony Hawk's Proving Ground is in development by Neversoft for the Xbox
> 360(tm) video game and entertainment system from Microsoft,
> PLAYSTATION(r)3 computer entertainment system, Wii(tm) home video game
> system, PlayStation(r)2 computer entertainment system, and Nintendo
> DS(tm). The game is not yet rated by the ESRB and is scheduled for
> release later this year.
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> About Tony Hawk, Inc.
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> Tony Hawk, Inc. is a world leader in its field with the unprecedented
> ability to bring alternative sports and their unique lifestyle to the
> masses while maintaining an indispensable edge of authenticity with the
> market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998
> and based in Vista, CA, the company is organized into five segments:
> Merchandising, Events, Endorsements, Film and Digital Media. These
> lifestyle sports include skateboarding, BMX, Motocross, surfing and
> snowboarding. Consumer goods bearing the Tony Hawk brand have dominated
> several markets, including interactive games, skateboard hard goods,
> lifestyle apparel, toys, publications and more.
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>
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> About Activision, Inc.
>
> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive
> entertainment and leisure products. Founded in 1979, Activision posted
> net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
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> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the
> Netherlands and South Korea. More information about Activision and its
> products can be found on the company's World Wide Web site, which is
> located at www.activision.com.
>
>
>
> Cautionary Notes Regarding Forward-Looking Statements: The statements
> made in this press release that are not historical facts are
> "forward-looking statements." These forward-looking statements are
> based on current expectations and assumptions that are subject to risks
> and uncertainties. The company cautions readers of this press release
> that a number of important factors could cause Activision's actual
> future results to differ materially from those expressed in any such
> forward-looking statements. Such factors include, without limitation,
> the findings of the special sub-committee, the effect of the special
> sub-committee's review and conclusions on, and other developments in,
> the informal inquiry opened by the SEC in July 2006 and the derivative
> litigation filed in July 2006 against certain current and former
> directors and officers of the company, the possibility that additional
> claims and proceedings will be commenced, including additional
> stockholder litigation, employee litigation, and additional actions by
> the SEC and/or other regulatory agencies, and direct and indirect
> expenses and diversion of management time resulting from or relating to
> the special sub-committee review and related regulatory proceedings and
> litigation, the company's ability to timely file required reports with
> the SEC, and the possibility that the company will be subject to
> delisting from The Nasdaq Stock Market due to its inability to timely
> file periodic reports under the Securities Exchange Act of 1934 or
> failure to satisfy other requirements for continued listing. Other
> factors that could cause Activision's actual future results to differ
> materially from those expressed in the forward-looking statements set
> forth in this release include, without limitation, other litigation
> (unrelated to stock option granting practices), sales of the company's
> titles, shifts consumer spending trends, the seasonal and cyclical
> nature of the interactive game market, the company's ability to predict
> consumer preferences among competing hardware platforms (including
> next-generation hardware), declines in software pricing, product returns
> and price protection, product delays, retail acceptance of the company's
> products, adoption rate of new hardware and related software, industry
> competition, rapid changes in technology and industry standards,
> protection of proprietary rights, maintenance of relationships with key
> personnel, vendors and third-party developers, international economic
> and political conditions, natural disasters, integration of recently
> acquired subsidiaries, and identification of suitable future acquisition
> opportunities. These important factors and other factors that
> potentially could cause actual future results to differ materially from
> current expectations are described in our filings with the SEC,
> including the company's most recent annual report on Form 10-K,
> quarterly report on Form 10-Q and current reports on Form 8-K. Readers
> of this press release are referred to such filings. The forward-looking
> statements in this press release are based upon information available to
> the company as of the date of the release, and the company assumes no
> obligations to update any such forward-looking statement. The company
> may change its intention, belief or expectation, at any time and without
> notice, based upon any changes in the enumerated factors or in the
> company's assumptions, or otherwise, and forward-looking statements
> believed to be true when made may ultimately prove to be incorrect.
> These statements are not guarantees of future performance and are
> subject to risks, uncertainties and other factors, some of which are
> beyond the company's control and may cause our actual results to differ
> materially from our current expectations.

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