Codemasters Online Gaming Unveils the Official Dirty Dancing Video Game!

As Part of the Celebration for the Timeless Classic's 20th Anniversary,
> Codemasters
> Online Gaming Prepares for the "Time of Our Lives" as
> Dirty Dancing the Video Game Warms Up for Christmas!
> Codemasters Online Gaming today unveiled details on its next exciting casual
> game
> - Dirty Dancing - The Video Game! In celebration of the 20th anniversary of
> the movie,
> fans can now step back into the year 1963 and encounter the world of their
> favourite
> film. Through this action puzzler, Dirty Dancing enthusiasts now have the
> opportunity
> to experience the life of Baby, learn to dance with the resident dancing
> couple,
> Johnny and Penny, and work alongside the team at the renowned Kellerman's
> Mountain
> House Resort.
> "Dirty Dancing is one of the most beloved movies of all time with millions of
> dedicated
> fans across the world!" Commented David Solari, Vice President and General
> Manager
> of Codemasters Online Gaming. "Dirty Dancing - The Video Game will make the
> perfect
> Christmas present for fans of the movie, and we are thrilled to be able to
> bring
> this much loved film to the video game world!"
> "As casual gaming continues to explode in popularity, it is becoming more
> necessary
> than ever to provide compelling, multi-faceted titles that people can relate
> to in
> order to break away from the clutter," said Anne Parducci, EVP Marketing,
> Lionsgate.
> "Dirty Dancing delivers compelling subject matter that has all the tools to
> become
> an instant hit online. The movie appeals to audiences of all ages and
> continues to
> win over new fans through increased exposure from the highly successful DVDs
> and
> multiple airings on cable. For two decades, girls and women have identified
> with
> Baby, and through this wonderful game from Codemasters, they will have the
> opportunity
> to immerse themselves in her world like never before."
> One of the most enduring modern classics in feature film and home
> entertainment history,
> the release of Dirty Dancing - The Video Game will cap off a year-long
> celebration
> by Lionsgate in honor of the movie's 20th Anniversary. Earlier this month,
> Lionsgate
> released a 20th anniversary edition DVD and Blu-ray disc along with a
> remastered
> companion CD from Sony/BMG. Both those releases came on the heels of a
> theatrical
> event that sold out theatres nationwide and resulted in ticket sales of more
> than
> 80,000 over a two-day period.
> First released in 1987, Dirty Dancing redefined date movies and continues to
> captivate
> the hearts and minds of generations of fans, generating more than $170
> million in
> worldwide box office receipts and selling more than 10 million DVDs. Starring
> Jennifer
> Grey (Ferris Bueller's Day Off) as "Baby" Houseman and Patrick Swayze (Ghost)
> as
> the sexy Johnny Castle, Dirty Dancing is the story of a naïve girl who meets
> an experienced
> dance instructor and becomes his pupil in dance and love. The Oscar®-winning
> film
> (Best Music, Original Song) was recently named one of the Top 10 Date Movies
> of all
> time, according to an E! Entertainment Television poll of industry executives
> and
> celebrities.
> Developed by Say Design and set for release on PC in late 2007, Dirty Dancing
> the
> Video Game is a premium, action puzzler Casual Game.
> For more information on Dirty Dancing the Video Game visit
> www.codemasters.com/dirtydancing
> For the latest news on Dirty Dancing's 20th Anniversary, visit
> www.DirtyDancing.com.

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