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Fender Joins the Rock Band


*FENDER TO EQUIP /ROCK BAND™/ – THE UPCOMING MUSIC VIDEOGAME
FROM HARMONIX, MTV: MUSIC TELEVISION AND EA*


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Rock Band to Exclusively Feature Guitar Peripheral Modeled After Iconic
Fender® Stratocaster® and

/In-Game Fender Branded Guitars, Basses, and Amps /

Roland and BOSS Will Be Featured in Rock Band Through In-Game Branding
and Co-Marketing

* *

*CAMBRIDGE, MA – May 8, 2007 *– */Harmonix/*, developer of the
blockbuster */Guitar Hero™ /*franchise, *MTV: Music Television, *a
division of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), and
*Electronic Arts* (NASDAQ: ERTS) today announced that *Fender Musical
Instruments Corporation* (FMIC) will have their instruments exclusively
featured in the upcoming videogame */Rock Band™/*, an all-new platform
for music fans and gamers to experience and connect with music. In
addition, *Roland* *Corporation *and *BOSS *have agreed to have their
brands featured within */Rock Band/*.

To deliver the ultimate interactive music experience in */Rock Band/*,
Harmonix and MTV have secured an agreement with Fender Musical
Instruments Corporation, the world’s most respected manufacturer of
electric guitars and amplifiers, that will allow the */Rock Band /*game
controller peripheral to be modeled after the legendary Fender
Stratocaster, one of the most enduring and iconic models of electric
guitar in the world. In addition, Fender guitars, basses and amps will
be exclusively featured in the game.

“Fender is pleased to be part of */Rock Band/* and the exciting
opportunity it offers passionate music fans and gamers,” said Bill
Mendello, CEO of Fender Musical Instruments Corporation. “Our friends at
Harmonix have done an amazing job of capturing the power and style of
legendary Fender products within the virtual gaming experience and
delivering it all in the spirit of rock ‘n’ roll.”

To further raise the level of */Rock Band/*’*/s/* authenticity, Roland
Corporation, the world’s leading innovator in electronic instruments,
and BOSS, recognized for its line of guitar effects pedals, have agreed
to have their brands featured in */Rock Band /*and through co-marketing.

"Part of Roland's mission is to bring people closer to the music they
love. */Rock Band/* certainly fulfills that goal by bringing a deeply
interactive music experience to the world, and having Roland featured in
the game is a great honor," stated Dennis Houlihan, President and CEO of
Roland Corporation U.S.

“Like the Fender Stratocaster, BOSS effects pedals have a long
distinguished history,” states BOSS U.S. President Paul Youngblood.
“We’ve worked with Fender on many projects in the past and we’re honored
to be sharing this experience with them. Having the Strat® in */Rock
Band /*is going to take the virtual world by storm and when it does,
we’ll be proud to have the BOSS name and pedals right there with it.”

“The Stratocaster has been the weapon of choice for many of the world’s
legendary guitarists. Giving players the opportunity to rock out using a
guitar peripheral modeled after the Strat really adds to the
authenticity of the experience,” said Alex Rigopulos, president and
co-founder of Harmonix. “Many of the staff here at Harmonix play Fender
and Roland instruments and use BOSS effects pedals in their own bands,
so we are thrilled to be able to work with these companies.”

*/Rock Band /*will allow players to play solo or recruit bandmates and
jam side-by-side or virtually online, playing music from the greatest
rock artists of all time. Built on unprecedented deals with the world’s
biggest record labels and music publishers, the music featured in */Rock
Band /*will span all genres of rock and include many master recordings.

The title*/ /*is slated for release on PLAYSTATION®3 computer
entertainment system and Xbox 360™ video game and entertainment system
from Microsoft® in holiday 2007. For more information on */Rock Band/*
and Harmonix Music Systems please visit www.rockbandgame.com
and www.harmonixmusic.com
.

Electronic Arts will serve as the exclusive distribution and marketing
partner for */Rock Band/*, managing distribution for the game in US,
Europe and Australia.

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*About MTV Networks:*

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms.
MTV Networks, with 130 channels worldwide, owns and operates the following
television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,
NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT,
NOGGIN/THEN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE
FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more
than 200 interactive properties worldwide, including online, broadband,
wireless and interactive television
services and also has licensing agreements, joint ventures, and syndication
deals whereby all of its programming services can be seen worldwide.

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About MTV Games:*

MTV Games is dedicated to creating, marketing and publishing
high-quality, innovative interactive products that are relevant to the
MTV audience and complement the core values of the MTV Networks brands.

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About Harmonix Music Systems, Inc:
*Harmonix Music Systems, Inc., based in Cambridge, MA, and established
in 1995, is the leading developer of groundbreaking music-oriented
videogames. The company pioneered music and rhythm gaming in the US with
the introduction of /Frequency /in 2001 and /Amplitude /in 2003.
Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the
company to invent new ways for non-musicians to experience the unique
joy that comes from making music. Harmonix is best known as the creator
of blockbuster titles /Guitar Hero™ /and /Guitar Hero II™/, the /Karaoke
Revolution /series of singing games, and /EyeToy: Antigrav/. For more
information please visit: http://www.harmonixmusic.com

*
About Fender Musical Instruments Corporation:*

Fender Musical Instruments Corporation (FMIC) is the world’s foremost
manufacturer of guitars, amplifiers and related equipment. Since 1946,
its name has become synonymous with all things rock ‘n’ roll. Iconic
Fender instruments such as the Telecaster®, Stratocaster®, Precision
Bass® and Jazz Bass® guitars are known worldwide as the instruments that
started the rock revolution, and they continue to be highly prized by
today’s guitarists and collectors. FMIC markets using the brand names
Fender®, Squier®, Guild®, Gretsch®, Jackson®, Charvel®, SWR®, Tacoma®,
Olympia® and Brand X®. For more information, please visit www.fender.com.

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About Roland*

Roland is a world leader in the design, manufacture, and distribution of
electronic musical instruments, professional audio equipment, multimedia
products, and music accessories. For more information, contact Roland
Corporation U.S., 5100 S. Eastern Ave., P.O. Box 910921, Los Angeles, CA
90091-0921, (323) 890-3700 (x3718 - for media use only. www.RolandUS.com

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About BOSS*

Known around the world as the company that put the “stomp” in
“stompbox,” BOSS is the division of Roland Corporation most easily
recognized for its legendary line of colorful guitar and bass effects
pedals. But beyond these killer pedals, BOSS has pushed the envelope for
over 30 years with innovative multi-effects, rhythm machines, personal
digital studios and other easy-to-use instruments for musicians of all
types. For more information about BOSS products and news visit
www.BOSSUS.com.

*
About Electronic Arts*

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for videogame systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS^TM , EA^TM , EA SPORTS BIG^TM and POGO^TM .
In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles
that sold more than one million copies. EA's homepage and online game
site is www.ea.com .

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