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=?ISO-8859-1?Q?=5BNews=5D_SEGA_SHIPS_=27CRUSH=27_EXCLUSI?=

/Innovative Puzzle Game Explores New Ways/

/ To Play in Both 2D and 3D Environments /

/ /

*SAN FRANCISCO *(May 29, 2007) -- SEGA® of America, Inc. today announced
that /CRUSH^(TM)/, an inventive new puzzle game created exclusively for
the PSP® (PlayStation®Portable) system, has shipped to retailers
worldwide. /CRUSH* */introduces an exciting new approach to gaming that
challenges how players traditionally look at puzzle solving. With its
intriguing style of thought-provoking gameplay this addicting title
presents a whole new concept in multi-dimensional puzzle gameplay that
blends 2D and 3D graphics in an enticingly surreal environment.

Set within a complex and hypnotic 3D world, players will use the game's
unique crushing mechanic to "crush" the environment and transform it
into a more simplified 2D platformer. Once flattened, players will
utilize the 2D space to move to new areas in order to solve otherwise
impossible challenges, and unlock secret items that were previously
unobtainable in the 3D environment. Players will then "uncrush" the 2D
environment and return to the 3D world.

Designed for a wide and varied audience, /CRUSH/ tells the story of
Danny, a young man with a lifetime of unresolved issues and bottled up
emotions that have turned him into a nervous insomniac. Desperate for a
cure, he turns to Dr. Rubins for an inventive new treatment. It is
during this state that he is given one last chance to sort through the
wreckage of his past, before he loses the last thing he has left -- his
sanity.

/CRUSH/ is developed by U.K. based Zoë Mode, and introduces a unique new
gaming experience that is wholly suited to the PSP system. The game is
rated "E10+" (Everyone 10 and older) by the Entertainment Software
Review Board, and is available at retailers nationwide for an MSRP of
$29.95. For more information and assets, please visit
http://segapr.segaamerica.com . ////

/*/_About SEGA® of America, Inc._/*/
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based
SEGA//®// Corporation, a worldwide leader in interactive entertainment
both inside and outside the home. The company develops, publishes and
distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.
The SEGA® of America, Inc. Web site is located at _www.SEGA.com
_.

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