Game On!

GIRLS RECEIVE A ROYAL INVITATION TO JOIN THE DISNEY PRINCESSES IN VIDEO
> GAME ADVENTURES THIS FALL
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> Disney Interactive Studios Announces New Video Games Based on Beloved
> Disney Princess Brand and Designed Specifically for Young Girls
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> BURBANK, Calif. - (June 18, 2007) - This fall, young girls will join
> their favorite Disney Princesses in exciting adventures designed just
> for them. In Disney's first console video game created specifically for
> young girls, players befriend their favorite princesses * including
> Ariel, Cinderella, Jasmine and Snow White * and enter their enchanted
> worlds. The princess worlds are in peril and only the player can save
> them in Disney Princess: Enchanted Journey for Wii(tm) from Nintendo,
> PlayStation(r)2 computer entertainment system and Windows PC. In Disney
> Princess: Magical Jewels, also releasing this fall for Nintendo DS(tm),
> girls play as a Disney Princess, including Ariel, Aurora, Belle,
> Cinderella, Jasmine and Snow White. Entering a fun-filled enchanted
> adventure to regain a kingdom's magical power, players strive to break
> the spell that binds the kingdom by recovering the stolen Magical
> Jewels.
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> "Based on a brand that girls and parents already know and trust, the
> Disney Princess video games are designed with young girls in mind
> through accessible, challenging and fun game play," said Jessica Oifer,
> senior brand manager for Disney Interactive Studios. "We know that
> Disney Princess could be a young girl's first entry into videogames. We
> embrace the simplicity required by this age group while providing a
> challenging and rewarding experience set in beautiful Princess worlds.
> Not only are the games fun, they also introduce players to the positive
> attributes that make a true princess: courage, friendship, trust and the
> joy of discovery."
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> In Disney Princess: Enchanted Journey for Wii , PlayStation 2 system and
> PC, girls play as their own customized heroine, taking part in a
> fantastic adventure and helping the Disney Princesses restore order in
> their kingdoms. Girls exercise their creativity by choosing their
> character's name as well as customizing her look - selecting hair color,
> skin tone, dresses and more. As they meet and interact with their
> favorite Disney Princesses, girls discover that each Disney Princess has
> a unique story and magical world. These stories inspire players as they
> ascertain the attributes of being a true princess -- courage,
> friendship, trust and discovery. The game's two-player mode allows girls
> and their moms or friends to work together to fix the princess worlds.
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> Disney Princess: Magical Jewels for Nintendo DS invites girls to play as
> their favorite Disney Princesses in an enchanted adventure. Girls
> explore the game at their own pace and skill level to recover the
> Magical Jewels and restore the magical power of a kingdom. In a
> magic-filled romp through locations familiar to young girls, players
> experience the excitement of interacting with the environments through
> the Nintendo DS touch screen to solve puzzles and tasks that help each
> Princess on her adventure. A tiered design provides an accessible play
> experience for the younger player, yet also provides layers of
> challenges for older players. Multiplayer modes allow the player to have
> a friend join the fun.
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> Published by Disney Interactive Studios and developed by Papaya Studio,
> Disney Princess: Enchanted Journey for Wii, PlayStation 2 system and PC
> is scheduled for release this fall at an anticipated MSRP of $29.99 for
> the PlayStation 2 system and $39.99 for Wii. Also scheduled for a fall
> release is Disney Princess: Magical Jewels for Nintendo DS, being
> developed by 1st Playable Productions, at an anticipated MSRP of $29.99.
> All titles will be rated E for everyone.
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> About Disney Interactive Studios
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> Disney Interactive Studios is the interactive entertainment affiliate of
> The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self
> publishes and distributes a broad portfolio of multi-platform video
> games and interactive entertainment worldwide. The company also licenses
> properties and works directly with other interactive game publishers to
> bring products for all ages to market. Disney Interactive Studios is
> based in Glendale, California and has four internal game development
> studios around the world including Avalanche Software, Fall Line Studio,
> Propaganda Games and Climax Racing.

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