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EA SHIPS SIMCITY DS TO STORES SHELVES TODAY

SimCity experience on-the-go with all new features
>
> Exclusively for the Nintendo DS platform
>
>
>
> FOR IMMEDIATE RELEASE
>
> TOKYO, Japan - June 19, 2007 - Electronic Arts (Nasdaq: ERTS) ships
> SimCity(tm) DS, the first highly anticipated SimCity game developed
> exclusively for the Nintendo DS platform, to stores worldwide today.
> With all-new controls and game modes leveraging unique functionalities
> of the Nintendo DS system, SimCity DS realizes the most accessible
> SimCity gameplay to date. The product will be available in stores
> throughout North America, Europe and Asia this week.
>
>
>
> SimCity DS brings all the excitement of building and managing your own
> city into the palm of your hands. From the highly intuitive
> city-building experience of using the stylus on the touch screen like a
> drawing board to exciting mini-games occurring every few minutes, the
> game is perfectly suited for gameplay on-the-go. For those players who
> are new to the franchise, the newly introduced advisor characters will
> guide them throughout the game, offering helpful tips on how to keep
> citizens happy or manage tax rates, while entertaining players along the
> way. The game is also open-ended enough for the hardcore fans of the
> franchise to test their creativity, freely building unique cities with
> the stylus.
>
>
>
> "The game offers everything that consumer's love about the SimCity
> franchise in the most light-hearted and easy to pick-up-and-play
> manner," said Takahiro Murakami, Producer at Electronic Arts. "Our goal
> is to create a SimCity game on the Nintendo DS platform that offers
> quick gameplay, satisfies players on-the-go and is engaging enough to
> keep playing in bed all night... SimCity DS offers just that!"
>
>
>
> SimCity DS on Nintendo DS is rated "E" (Everyone) by the ESRB and has an
> MSRP of $29.99.
>
>
>
> Product Features:
>
>
>
> It's Your City - Take charge of one of eight fictional cities or build
> your own, exactly the way you want. Varied townscapes, beautiful
> international landmarks and entertaining characters create a truly
> individual flavor for each location.
>
>
>
> Stay in Control - Enjoy city management made simple, with user-friendly
> designs and intuitive control. View your city in the top screen as it
> grows and develops, then get to
>
> work with the Nintendo DS stylus and Touch Screen.
>
>
>
> Help is at Hand - Even the most gifted Mayor needs a little guidance
> sometimes. Luckily your trusty Advisors are on hand to instruct and
> advise, as you learn the basics. No matter what events or problems
> unfold, you can count on them for tips and training throughout, all
> mixed with a little humor.
>
>
>
> Do it Your Way - Choose from two gameplay styles to customize your
> SimCity(tm) DS experience. Select objective based gameplay to tackle
> tricky challenges, or opt for more open-ended fun, enjoying the everyday
> ups and downs of being a city boss.
>
>
>
> Save Our City! - Jump to the rescue to protect your town from disaster.
> From blowing out fires with the microphone to fighting off monster
> attacks with the Nintendo DS stylus, it's up to you to defend your
> citizens when calamity strikes. Can you be the hero of the hour?
>
>
>
> Only in SimCity(tm) DS - Exclusive features take the fun even further
> with ingenious gameplay innovations. Use DS wireless communications to
> swap letters with fellow Mayors and unlock international landmarks, and
> sign your latest decree with a flourish using the Nintendo DS stylus.
>
>
>
> Product Specifications
>
>
>
> Publisher: Electronic Arts
>
> Developer: AKI/EAP Japan
>
> Category: Simulation
>
> Rating: ESRB-- "E"
>
> PEGI-- "3+"
>
>
>
> ###
>
> About Electronic Arts
>
> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for videogame systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In
> fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that
> sold more than one million copies. EA's homepage and online game site is
> www.ea.com. More information about EA's products and full text of press
> releases can be found on the Internet at http://info.ea.com.
>
>
>
>
>
>
>
> Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are
> trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
> and/or other countries. All Rights Reserved. All other trademarks are
> the property of their respective owners.

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