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EA UNVEILS FINAL DESIGN THEMES FOR THE SIMS 2 H&M FASHION RUNWAY

Players Invited to Create Eveningwear, Beachwear and Red Carpet Fashions
> Inspired by H&M and blockbuster video game franchise, The Sims 2
>
>
>
> REDWOOD CITY, Calif.-July 10, 2007- Today Electronic Arts Inc. (NASDAQ:
> ERTS), the world's leading interactive entertainment software company,
> announced the final three design themes for The Sims(tm) 2 H&M(r)
> Fashion Runway, including "Night Out," "Let's Go to the Beach" and "Red
> Carpet". The Sims 2 H&M Fashion Runway provides The Sims fans, designers
> and fashionistas alike the tools to create their very own fashions using
> The Sims 2 and the summer-themed collection The Sims 2 H&M Fashion Stuff
> pack. One lucky participant will have the opportunity to have their
> design produced by H&M and sold in stores worldwide!
>
>
>
> The Sims 2 H&M Fashion Runway offers a unique opportunity for budding
> designers, fashion aficionados and The Sims fans to express their
> infinite creativity and personal fashion style. Using The Sims 2 for PC,
> players can create their own fashion designs, submit them online and
> enjoy the chance to see Sims wearing their creations in a virtual runway
> show broadcast on Yahoo!, www.TheSims2FashionRunway.com
> and www.hm.com
> . Whether designing the latest fashions, viewing
> them on the virtual runway or voting on what should be the next hot
> design, anyone can participate The Sims 2 H&M Fashion Runway!
>
>
>
> For each design theme, 12 designs will be selected and featured in a
> virtual runway show that to be broadcast online all summer long. Voting
> will then open up to The Sims 2 community (www.thesims2.com
> ), H&M Fans, and fashion enthusiasts
> everywhere, with top picks featured in a Grand Finale Fashion Runway
> Showcase. From Milan to Montreal, Miami to Madrid, fans around the world
> are encouraged to vote for their favorite design in The Sims 2 Fashion
> Runway Showcase beginning mid-July www.TheSims2FashionRunway.com
> . Submissions for the themes are
> as follows: eveningwear "Night Out" (July 7-13), swimwear "Let's Go to
> the Beach" (July 14-20) and lastly, glamorous couture "Red Carpet"
> submissions (July 21-27).
>
>
>
> For complete rules and more information on how to participate in this
> original, creative experience, go to www.TheSims2FashionRunway.com
> .
>
>
>
> The Sims 2 H&M Fashion Stuff is available now on retail shelves across
> Europe and North American.
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>
>
> Product Specifications
>
>
> Publisher: Electronic Arts
>
> Developer: Electronic Arts Redwood Shores
>
> Ship Date: US: June 5, 2007
>
> Europe: June 1, 2007
>
> * PC
>
> * Category: Simulation/Strategy
>
> ESRB Rating: "T" (Teen)
>
> PEGI Rating: 12+
>
>
>
> * Requires The Sims 2, The Sims 2 Special DVD Edition , The Sims 2
> Holiday Edition " or The Sims 2 Deluxe for PC to play.
>
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> About The Sims
>
> The Sims franchise celebrated its seventh anniversary in February. The
> game skyrocketed to the top of the charts when it began shipping to
> stores in February 2000 and quickly become a universal gaming and
> cultural phenomenon. The Sims PC based product and expansion packs were
> the best selling PC games of 2000, 2001, 2002, and 2003. Translated into
> 22 different languages, The Sims has inspired seven top selling
> expansion packs. They include: The Sims Livin' Large, The Sims House
> Party, The Sims Hot Date, The Sims Vacation, The Sims Unleashed, The
> Sims Superstar and The Sims Makin' Magic. The Sims 2 shipped in
> September 2004 with sales already topping 13M units worldwide, it was
> the best selling PC game of 2004. The Sims 2 University shipped in March
> 2005, The Sims 2 Nightlife shipped in September 2005, The Sims 2 Open
> for Business shipped in February 2006, The Sims2 Pets shipped in October
> 2006 and The Sims(tm) 2 Seasons shipped in February 2007. Combined sales
> for the franchise are approximately 90M units life-to-date. For more
> information on The Sims 2, visit http://www.thesims2.com
> and for more information on The Sims
> franchise titles, visit http://www.thesims.com
>
>
>
>
> About Electronic Arts
>
> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for video game systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTS(tm), EA(tm), EA SPORTS BIG(tm) and POGO(tm).
> In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
> that sold more than one million copies. EA's homepage and online game
> site is www.ea.com .

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