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*/EA, Sony, NCSoft, Blizzard, CCP Games, Fallen Earth, Eidos To Exhibit/*

*INDIANAPOLIS, INDIANA ? JULY 24, 2007 ?* Since Gen Con Indy quietly
announced last November it would expand its 40-year reign in the
non-electronic collectible card and hobby market to include developers
and publishers of electronic games, major exhibitors including EA, CCP
Games, Sony, NCSoft, Blizzard, Eidos, Atari, and Fallen Earth were quick
to sign up.

Organizers of Gen Con Indy, set for August 16-19, 2007 in Indianapolis,
Indiana are careful to point out the show is for consumers ? last year
more than 26,000 attended ? and their move into the electronic games
market is not an effort to replicate or capture business from other
industry-only trade shows.

?Game developers and publishers clearly recognize the value in
presenting their titles directly to a large group of consumers to help
drive sales, and to obtain feedback from those consumers regarding
upcoming titles, which may influence their development and licensing
strategies,? says Bill Creonte, Sr. Vice President of Business
Development at Gen Con Indy. ?Exhibitors are pleased that participating
in our show isn?t a budget-breaking investment, and that we can deliver
an event that?s highly attuned to the culture and experience of gaming.?

Upcoming MMOG (Massively Multiplayer Online Game) /Fallen Earth/ is
making its consumer show debut at Gen Con Indy. Fallen Earth?s Lead Game
Designer, Lee Hammock, says, ?We had options to demo our game at several
shows during the next few months, and Gen Con Indy was the best venue
for us to reach a large audience of gamers.?

Magnus Bergsson, Chief Marketing Officer at CCP Games, creator of hit
MMOG /EVE Online/, says, ?We decided to exhibit at Gen Con Indy again
this year because of the success we had last year introducing our
collectible card game /EVE: The Second Genesis/. Showing both products
side-by-side, the CCG as well as EVE Online, to a big audience of avid
game enthusiasts is a perfect fit for us.?

?Ever since its inception Gen Con has been synonymous with role-playing
games,? says Mark Jacobs, VP and GM of EA Mythic. ?As someone who has
attended Gen Con quite a number of times, I couldn?t be more thrilled to
see the show evolve to embrace computer gaming, especially the MMORPG
genre. I look forward to seeing Warhammer proudly displayed at Gen Con
now and in the future.?

?We consider Gen Con to be an important event in our marketing
calendar,? says Matt Gorman, Marketing Director, Eidos Inc. ?In
particular, we are keen to showcase Age of Conan: Hyborian Adventures to
our consumer fan base at Gen Con this year because of the event
spotlight on the works of Robert E. Howard.?

For more information about attending Gen Con Indy, visit www.gencon.com

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