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SEGA UNVEILS ITS MOST DIVERSE MULTI-PLATFORM LINEUP AT E3

/Industry Leader Showcases Roster of Original and High Profile /

/Licensed Properties for Wii, Xbox 360, PS3, PC and More/

/ /

*SAN** FRANCISCO & LONDON* (July 10, 2007) – SEGA^® of America, Inc. and
SEGA^® Europe Ltd. today announced a stellar lineup of video games to be
presented at the E3 Business & Media Summit 2007. SEGA will debut 13
titles consisting of original and high profile licensed properties
developed for the Wii™ system from Nintendo, the Xbox 360™ video game
and entertainment system from Microsoft, and PLAYSTATION®3 computer
entertainment system. In addition, SEGA continues its strong support of
the PC and Games for Windows - Live, handheld systems including the
Nintendo DS™, and the PSP® (PlayStation®Portable) system, as well as the
PlayStation®2 computer entertainment system,. SEGA will be located in
booth #313 in the Barker Hangar at the Santa Monica Airport.

“SEGA’s mission is to publish fun and entertaining games for people
wherever and whenever they want to play,” said Simon Jeffery, President
and COO, SEGA of America. “For some titles like /The Golden Compass/
we’ll provide a compelling and similar game experience across all the
major systems, and for other games like /Mario & Sonic at the Olympic
Games/ or /NiGHTS/ we create specific gameplay unique to the
capabilities of a platform like the Wii or DS. And with /Universe at
War/ we are leading the pack as the first third-party publisher to
announce a game that takes advantage of cross platform play between an
Xbox 360 and Windows. We are proud to show the world all of these games
and more this week at E3.”

SEGA’s lineup of high quality entertainment games to be featured at E3
includes the following titles.

*/Bleach: Shattered Blade/*™ (Wii) – /Release: Fall 2007///

*/Bleach: The Blade of Fate/*™ (DS) – /Release: Fall 2007/

The award-winning /Bleach™/ anime series, currently featured on Cartoon
Network’s Adult Swim, is coming to the Wii and Nintendo DS this fall.
Timed with the launch of the highly-anticipated second season, gamers
will get to experience the cinematic, sword fighting action of /Bleach:
Shattered Blade/ on the Wii and /Bleach: The Blade of Fate/ on the DS.
The/ /series follows the life of a 15-year-old boy named Ichigo Kurosaki
who is able to see spirits and becomes a Soul Reaper with supernatural
powers.

*/The Club/*/™/ (PS3, Xbox 360, PC) – /Release: Winter 2008/

From the developer behind the critically acclaimed racing series,
/Project Gotham Racing, /Bizarre Creations brings a whole new breed of
third-person shooter known as /The Club/.

/The Club /mixes the best elements from action shooters with fast-paced
run and gun gameplay, destructive environments, lethal weapons and
online multiplayer. Players will fight to survive in a shadowy
underground blood-sport controlled by faceless, obscenely wealthy and
influential elite who place their bets on who will survive as the
bloodbath ensues before them. Take control of up to eight unique trained
killers motivated by greed, driven by pure insane bloodlust, and hell
bent on earning respect on a global level.

*/ /*

*/Condemned 2: Bloodshot/*™ (Xbox 360, PS3) – /Release: February 2008/

The city is spiraling deeper into social decline evident by the
startling increase in riots, looting and murder. People are scared.
Local and government agencies are doing all they can to control the
situation. Playing as Ethan Thomas in this brutally realistic
first-person action thriller, you’re fighting a more personal battle.
Cast out of the police force, your life has since taken a downward
spiral and you find yourself drifting aimlessly. You have questions
about yourself and the mysterious dark influence ebbing over mankind
that no one can answer. Wanting to numb your internal plight, you’ve
turned to alcohol and isolation. Your continuing drive to hunt down
serial killers and save the city will send you on a personal journey to
learn the terrifying truth about yourself.

*/ /*

*/Ghost Squad/*™ (Wii) – /Release:/ /Holiday// 2007/**

SEGA's top-grossing light gun game from 2005, Ghost Squad, comes to the
Wii system and replicates the excitement of the arcade experience in
your home for 1-4 players. The Ghost Squad is a Special Forces unit
established in strict secrecy by the U.N. to combat terrorism and carry
out special highly-classified missions without leaving a trace. As an
elite member of the Ghost Squad, players will complete dangerous
missions such as eliminating terrorist groups, releasing hostages,
deactivating bombs, and even rescuing the U.S. President when terrorists
hijack Air Force One. Using the Wii Remote™, players will utilize
revolutionary selectable weapons including a high-powered rifle,
submachine gun and shotgun, or even engage in hand-to-hand combat.

*/ /*

*/The Golden Compass/*™* *(Xbox 360, PS3, Wii, PS2, PC, DS, PSP, Mobile)
– /Release: December 2007/

Immerse yourself in the magical world of /The Golden Compass/, the
upcoming video game based on the highly anticipated new film from New
Line Cinema. It is a world where witches fly through frozen skies, giant
armored bears fight to defend their kingdom and where sinister Gobblers
kidnap children and carry them to a frozen wasteland. And it is a world
of intense danger and amazing adventure for the rebellious Lyra
Belacqua, her animal daemon, Pan, and a giant and powerful bear named
Iorek. Together they embark on an epic journey of action, exploration,
collaboration and discovery.

*/Iron Man/*/™/ (Xbox 360, PS3, Wii, PS2, PC, DS, PSP) – /Release:
Spring 2008/**

Marvel and SEGA bring this invincible armored hero to theaters and video
game platforms in 2008./ Iron Man/, one of Marvel’s most indestructible
crime fighters, is blasting onto video game platforms and the big screen
next year! Armed with a high-tech suit and a variety of weapons, the
player will take on entire armies on constantly evolving and chaotic
battlefields. The epic, action-packed Marvel Studios production will be
directed by John Favreau and stars Robert Downey Jr., Jeff Bridges,
Terrence Howard and Gwyneth Paltrow. Thrilling sequences from the film
will be featured in this third-person action game, immersing the player
in the explosive militaristic combat with loads of additional content
created exclusively for the game. //

*/ /*

*/Mario & Sonic at the Olympic Games/*/™/ (Wii, DS) - /Release: Holiday
2007/

Two of the most beloved icons in the world, Mario™ and Sonic™, are
joining forces to star in /Mario & Sonic at the Olympic Games/.
Developed exclusively for the Wii video game system and the Nintendo DS
system, this momentous agreement marks the first time these two renowned
stars will appear together in a game.

Featuring an all-star cast of characters from the amazing worlds of both
Mario and Sonic, players will be able to compete as or against a range
of familiar characters including Mario, Sonic, Luigi™, Knuckles™,
Yoshi^® , Tails™ and more. Innovative usage of the Wii and DS control
systems to maneuver your favorite character will allow players to race
the likes of Mario and Sonic down the 100m track, leap over the high
jump or churn water in a swimming heat, all while competing for the much
sought after Olympic gold medal. With up to four players on the Wii and
on the DS, the stage is set to catch the fever this holiday with Mario
and Sonic.

*NiGHTS: Journey of Dreams™* (Wii) - /Release: Fall 2007/

As a fantasy jester called NiGHTS, players will fly through Nightopia, a
rich and vibrant world where dreams come to life. With the innovative
Wii Remote, gamers will experience a heightened sense of gliding,
spiraling, and looping through a variety of mystical dream worlds packed
with high-flying adventure. Players must find inventive ways to confront
the “Nightmarens” from the neighboring dark world of Nightmare using
amazing acrobatic skills, freedom of flight, and other special abilities
to protect Nightopia. /NiGHTS: Journey of Dreams/ is an adventure filled
with courage, hope and inspiration that the whole family will enjoy**. ****

*/ /*

*/SEGA Rally Revo/*/™/ (PS3, Xbox 360, PSP, PC) – /Release: Fall 2007/

For the first time ever, experience real-time terrain deformation with
SEGA Rally Revo’s proprietary GeoDeformation™ technology. Select tire
treads according to the track surface, then drive one of more than 30
playable licensed cars around a wide variety of next-gen looping
courses, each featuring assorted weather conditions and ground surfaces
which dynamically deteriorate throughout the race. No two laps are ever
the same, resulting in a fast-action arcade racing experience which
requires reflexes and skill to win.

*/Sonic Rush Adventure/*/™/ (DS) – /Release: Fall 2007/

Sonic returns to the Nintendo DS with all the classic 2D, dual screen
action the fans loved in /Sonic Rush™, /as well as a new island hopping
3D adventure where he clashes with ruthless pirates. As Sonic, players
will set off from Windmill Village to explore seven action-packed levels
featuring the classic 2D gameplay that the Sonic series is known for.
Now players will get to explore the action stages to uncover valuable
items and materials which allow Tails to build new ships that help Sonic
explore the high seas and discover new islands. With a fleet of up to
five ships, including a submarine, water bike, and hovercraft, players
will use the touch screen technology in exciting new ways to control
their ships as they race from island to island gathering rings, busting
tricks, and torching pirate ships in fierce ship-to-ship battles. At the
end of each level, players will test their skills in epic 3D boss
battles that span both screens, including the ultimate showdown with the
evil pirate, Captain Whisker. Let the adventure begin!

*/ /*

*/Space Siege/*™ (PC) – /Release:/ /2008/

During a massive alien attack on Earth, five colony ships attempt a
daring evacuation in a desperate attempt to save the human race. Only
one of the ships survives. In /Space Siege/, you take on the role of
Seth Walker, a battle-hardened robotics specialist. Your objective is
to protect the human race from being completely annihilated by this
alien species. Ultimately, you must make a horrific choice: will you
sacrifice your own humanity to save the human race? A game of tactics,
combat-heavy action, and decision making, /Space Siege/ is an all-new
science fiction themed action-RPG being developed by gaming master Chris
Taylor and Gas Powered Games®, the creators of /Dungeon Siege® I/ & /II/
and /Supreme Commander™/.

*/ /*

*/Universe at War: Earth Assault/*/™/ (PC) - /Release: October 2007(PC),
Q1 2008 (Xbox 360)/

Earth has become an intergalactic battleground for three warring alien
factions in /Universe at War: Earth Assault/, the new real-time strategy
game from Petroglyph, the developers of last year’s /Star Wars: Empire
at War/. Each of the game’s factions will play in a totally different
manner from each other, with their own resource model, units, and
abilities. The game’s customization system, Tactical Dynamics, gives
players further control by letting them change units on-the-fly to
overcome any challenge. /Universe at War: Earth Assault /will be the
first third-party title to support Microsoft’s new Games for Windows –
Live system, allowing PC players to compete head to head against their
Xbox 360 counterparts. /Universe at War: Earth Assault/ will be
DirectX®9 and DirectX®10 compatible, and will run on both Windows XP™
and Windows Vista™.

*/Virtua Fighter /*/™*5*/*/ /*(Xbox360) – /Release:/ /Fall 2007/

/Virtua Fighter 5/, the game that pioneered the 3D fighting genre is
back with featuring online versus mode. The latest installment in the
popular series is currently under development for the Microsoft Xbox 360
and will release this fall. /Virtua Fighter 5/ raises the bar for
console fighting games including all the features fans know and love
plus enhanced gameplay mechanics, leaderboards, and online multi-player.

// //

// //


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