Game On!

EA SENDS MOBILE GAMERS TO SPRINGFIELD IN
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> "THE SIMPSONS: MINUTES TO MELTDOWN"
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> Homer Simpson stars in an all-new,
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> thrilling adventure, exclusively on mobile phones
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> LOS ANGELES, Calif., - July 19, 2007 -Electronic Arts Inc. (NASDAQ:
> ERTS) today announced The Simpsons(tm): Minutes to Meltdown, an original
> game developed exclusively for mobile phones starring the world's
> favorite animated family. Created in conjunction with Fox Mobile
> Entertainment and Gracie Films, Minutes to Meltdown takes mobile gamers
> on a fast-paced, action-packed adventure through Springfield. The game,
> which features Homer and a colorful cast of Springfieldians, can now be
> downloaded directly from major wireless carriers in North America and
> Europe and on the web via Jamster (www.jamster.com).
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>
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> "We are thrilled to put Homer, Bart, Apu and the rest of The Simpsons
> gang into this mobile game," said Travis Boatman, VP worldwide studios
> at EA Mobile. "With vibrant graphics, dynamic animations, interactions
> with favorite Simpsons' characters, and 'laugh-out-loud' sound effects,
> Minutes to Meltdown delivers the unique flavor and humor of the
> television show."
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>
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> "Just as we did with The Simpsons movie, we waited until we had the
> right product for fans before creating a mobile game," said Denise
> Sirkot, executive vice president of Gracie Films. "The fantastic thing
> about The Simpsons: Minutes to Meltdown is that, in addition to
> capturing the energy and humor of the series, you can play it anywhere,
> anytime."
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> In Minutes to Meltdown, gamers guide Homer as he races against the clock
> and rushes through Springfield in order to stop a meltdown at the
> Springfield Nuclear Power Plant. Players start in the Simpsons' home
> then progress through fun, mobile-friendly missions in their quest.
> Along the way, players will interact with Bart, Mr. Burns, Apu and more
> of their favorite Springfieldians.
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> "The Simpsons are an internationally favorite family with the TV show
> airing in over 50 countries," said Mitch Feinman, SVP, Fox Mobile
> Entertainment. "Fans of The Simpsons and gamers alike are going to love
> Minutes to Meltdown. It's easy-to-use but hard-to-master and provides
> you a chance to experience life in Springfield."
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> For more information about games from EA Mobile, or to learn more about
> Minutes to Meltdown, please visit www.eamobile.com
> .
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>
>
> ###
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>
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> About Electronic Arts
>
> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for video game systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTS(tm), EA(tm), EA SPORTS BIG(tm) and POGO(tm).
> In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
> that sold more than one million copies. EA's homepage and online game
> site is www.ea.com . More information about EA's
> products and full text of press releases can be found on the Internet at
> http://info.ea.com .
>
>
>
> About The Simpsons(tm)
>
> Homer, Marge, Bart, Lisa and Maggie take traditional comedy and family
> life and turn them upside down in FOX's critically acclaimed series, THE
> SIMPSONS. Exploding into a cultural phenomenon in 1990, THE SIMPSONS
> remains one of the most visible and marketable properties both
> domestically and internationally. This Emmy Award(r)-winning series is
> now in the history books as the longest-running sitcom currently on
> television and the longest-running animated show in television history.
> THE SIMPSONS is currently airing its 18th Season and in production on
> their 19th season.
>
> THE SIMPSONS is a Gracie Films Production in association with 20th
> Century Fox Television.
>
> Fox Mobile Entertainment
>
> Fox Mobile Entertainment is a leading provider of mobile content for
> wireless carriers and consumers. An industry pioneer, Fox Mobile
> Entertainment created American Idol's text message voting system and the
> Mobisode(tm), the now pervasive term for short episodes of programming
> designed exclusively for mobile phones. The company has since launched
> four Mobisode series; "24:Conspiracy" can be seen in 25 countries and
> has been translated into six languages. Fox Mobile Entertainment is a
> division of Jamba which is a joint venture between News Corporation
> (NYSE: NWS, NWS.A) and VeriSign, Inc. (NASDAQ, VRSN) and headquartered
> in Beverly Hills, Calif., and Berlin, Germany.
>
>
>
> EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered
> trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
> The Simpsons TM & (c)2007 Twentieth Century Fox Film Corporation. All
> Rights Reserved. All other trademarks are the property of their
> respective owners.
>
>
>
> # # #
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> EA on a Roll with The Sims Bowling Game For iPod
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> Launch Marks the First Time that EA's Best-Selling The Sims Franchise is
> Available for the iPod
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> LOS ANGELES, Calif., - July 19, 2007 - Throw on your favorite bowling
> shirt and put in your ear buds - The Sims(tm) Bowling is now available
> for the iPod(r). Electronic Arts Inc. (NASDAQ: ERTS) today announced
> the availability of The Sims Bowling, an entirely new game developed
> specifically for the iPod. The Sims Bowling is the sixth iPod game
> created by EA Mobile(tm) and marks the first time that The Sims has been
> available on the iPod.
>
>
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> "iPod is an extremely rewarding platform on which to develop games that
> are beautiful and fun to play," said Travis Boatman, vice president of
> worldwide studios for EA Mobile. "The Sims Bowling is a game that
> captures the lifestyle-oriented nature of The Sims, while delivering a
> meticulously crafted bowling game for the iPod."
>
>
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> Strikes and spares aren't the only objective in The Sims Bowling - your
> Sim's greatest hope is to become the beloved star of his local bowling
> alley and your performance on the lane determines whether that
> aspiration is fulfilled. Your Sim also earns valuable Simoleons that
> can be used to purchase skill-enhancing products such as a new ball,
> glove, wax and more. From shirt to shoe, you customize your Sim in true
> Sims style.
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> Additionally, you can choose to compete in one of many game modes,
> including Classic, Strike-O-Thon and Spare-O-Thon games. As with all EA
> Mobile games, The Sims Bowling is designed to be easy to
> pick-up-and-play, but challenging to master. After honing your skills
> in practice mode, you can play against friends with the Pass 'n Play
> feature as well. iPod gamers can simultaneously listen to their
> favorite tunes from their own playlist or choose to listen to the game's
> soundtrack.
>
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> The Sims Bowling joins EA(tm) Sudoku, Royal Solitaire, Tetris(r), EA(tm)
> Mini Golf, and EA(tm) Mahjong, making EA the most prolific publisher of
> games for the fifth generation iPod. All of EA's games for the iPod
> retail for $4.99 each and can be purchased and downloaded from the
> iTunes(r) Store (www.itunes.com).

> About The Sims(tm)
> The Sims franchise celebrated its seventh anniversary in February. The
> game skyrocketed to the top of the charts when it began shipping to
> stores in February 2000 and quickly become a universal gaming and
> cultural phenomenon. The Sims PC based product and expansion packs were
> the best selling PC games of 2000, 2001, 2002, and 2003. Translated into
> 22 different languages, The Sims has inspired seven top selling
> expansion packs. They include: The Sims Livin' Large, The Sims House
> Party, The Sims Hot Date, The Sims Vacation, The Sims Unleashed, The
> Sims Superstar and The Sims Makin' Magic. The Sims 2 shipped in
> September 2004 with sales already topping 13M units worldwide, it was
> the best selling PC game of 2004. The Sims 2 University shipped in March
> 2005, The Sims 2 Nightlife shipped in September 2005, The Sims 2 Open
> for Business shipped in February 2006, The Sims2 Pets shipped in October
> 2006 and The Sims(tm) 2 Seasons shipped in February 2007. Combined sales
> for the franchise are approximately 90M units life-to-date. For more
> information on The Sims 2, visit http://www.thesims2.com
> and for more information on The Sims
> franchise titles, visit http://www.thesims.com
>
>
>
>
> About Electronic Arts
>
> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for video game systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTS(tm), EA(tm), EA SPORTS BIG(tm) and POGO(tm).
> In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
> that sold more than one million copies. EA's homepage and online game
> site is www.ea.com .
> EA, EA SPORTS, EA SPORTS BIG, EA MOBILE, POGO and The Sims are
> trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
> and/or other countries. iPod and iTunes are registered trademarks of
> Apple Computer, Inc.

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