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EA SPORTS' Madden NFL 08 Hits Retail Stores Nationwide

Top Selling Franchise Unveils New Read and React System and
> is Now Available on Ten Platforms
>
> REDWOOD CITY, Calif. - August 14, 2007 - Electronic Arts (NASDAQ: ERTS) today
> announced that Madden NFL 08, the newest iteration of the best-selling EA
> SPORTS(tm) football franchise with the exclusive videogame license of the NFL
> and PLAYERS INC, is now available in stores nationwide. Awarded the 2007 Game
> Critics "Best Sports Game" award at last month's E3 Media and Business
> Summit, Madden NFL 08 features a unique combination of innovative gameplay
> and authentic NFL football simulation.
>
> Now in its 18th year, the Madden NFL Football franchise continues to stand
> out as Madden NFL 07 was last year's #1 selling video game in North America
> with more than seven million copies sold* since launch.
>
> Madden NFL 08 features a new Read and React system that allows gamers to
> quickly identify the strongest players on the field, and to make
> game-altering adjustments to further affect each and every play. New player
> skill icons identify on-field strengths and weaknesses, providing an
> immediate read on what an opponent is doing. This new icon system
> complements a deeper gameplay experience that maximizes the skill of the
> individual NFL superstars, separating them from the role players, and takes
> NFL football strategy to a new level.
>
> Players will rule the gridiron with intuitive controls, fluid gameplay and a
> new branching animation system that yields the jaw-dropping tackles and
> spectacular catches in Madden NFL 08. New player moves, lateral passes and
> the dynamic Hit-Stick 2.0 gives gamers an unprecedented and hyperrealistic
> NFL football experience.
>
> Developed in Orlando, Florida by EA Tiburon, Madden NFL 08 is available for
> the Xbox® and Xbox 360(tm) video game systems from Microsoft, PlayStation®2
> and PLAYSTATION®3 computer entertainment systems, Wii(tm), Nintendo
> GameCube(tm), Nintendo DS(tm), PC, Mobile, PSP® (PlayStation®Portable)
> handheld entertainment system and is rated E by the ESRB.
>
> EA SPORTS(tm) is the leading interactive sports software brand in the world,
> with top-selling titles and franchises including Madden NFL Football, FIFA
> Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA
> TOUR® and NASCAR® racing.
>
> For more information about Madden NFL 08, check out www.madden08.com.

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