Game On!

New York, NY - July 31, 2007 - 2K Sports, the sports publishing label of
> Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced new
> standard setting features for NHL(r) 2K8, the latest edition of the top
> rated NHL video game series*. The new ProStick(tm) gives players
> precision puck handling movements and all new controls intuitively
> mapped to the right thumb stick while the groundbreaking face-off system
> brings an unmatched level of depth and strategy with every drop of the
> puck.
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> "The ProStick and face-off system work hand-in-hand to bring a new level
> of control to hockey video games," said Graeme Bayless, President of
> Kush Games, a 2K Sports studio. "With these two features, we feel NHL
> 2K8 offers a fresh gameplay experience that will appeal to gamers new to
> the series as well as our loyal fans."
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> Fans of realistic hockey action will be truly engrossed with the level
> of control introduced by the ProStick. Stick movement and commands are
> tied directly to the right analog stick, giving gamers authentic control
> and puck handling ability. Hundreds of new animations give users a full
> range of movement, creating a genuine NHL gameplay experience on both
> offense and defense.
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> The NHL 2K series has always set the standard in realistic hockey
> simulation, and with an all new face-off system, NHL 2K8 brings a
> never-before-seen depth to one of the most important aspects of the
> game. Working with 2005-2006 NHL MVP and NHL 2K7 cover athlete Joe
> Thornton, the development team gained unique and valuable insight into
> the key aspects and subtleties of real NHL face-offs. Based on timing
> and strategy and featuring warnings, toss-outs, and tie-ups, this
> innovative approach to face-offs provides gamers with unrivaled detail
> and realism.
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> NHL 2K8 will be available in September 2007 for the Xbox 360(tm) video
> game and entertainment system from Microsoft, and the PLAYSTATION(r)3
> and PlayStation(r)2 computer entertainment systems.
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> For more information, log onto http://www.2ksports.com.
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> *According to GameRankings.com average scores of 2003-2007 NHL video
> games.
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> About Take-Two Interactive Software
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>
>
> Headquartered in New York City, Take-Two Interactive Software, Inc. is a
> global developer, marketer, distributor and publisher of interactive
> entertainment software games for the PC, PlayStation(r) game console,
> PlayStation(r)2 and PLAYSTATION(r)3 computer entertainment systems,
> PSP(r) (PlayStation(r)Portable) system, Xbox(r) and Xbox 360(tm) video
> game and entertainment systems from Microsoft, Wii(tm), Nintendo
> GameCube(tm), Nintendo DS(tm) and Game Boy(r) Advance. The Company
> publishes and develops products through its wholly owned labels Rockstar
> Games, 2K and 2K Sports, and Global Star Software; and distributes
> software, hardware and accessories in North America through its Jack of
> All Games subsidiary. Take-Two's common stock is publicly traded on
> NASDAQ under the symbol TTWO. For more corporate and product information
> please visit our website at www.take2games.com.
>
>
>
> All trademarks and copyrights contained herein are the property of their
> respective holders.
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>
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> Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos and the Xbox Live
> logos are trademarks and/or registered trademarks of Microsoft
> Corporation in the U.S. and/or other countries.
>
>
>
> "PlayStation", "PLAYSTATION", and "PS" Family logo are registered
> trademarks of Sony Computer Entertainment Inc. Memory Stick Duo(tm) may
> be required (sold separately).
>
>
>
> NHL and the NHL Shield are registered trademarks of the National Hockey
> League. All NHL logos and marks and team logos and marks depicted herein
> are the property of the NHL and the respective teams and may not be
> reproduced without the prior written consent of NHL Enterprises, L.P.
> (c) 2006. All rights reserved. (c) NHLPA. NHL 2K8 is an Officially
> Licensed Product of the NHLPA. NHLPA, National Hockey League Players'
> Association and the NHLPA logo are trademarks of the NHLPA and are used
> under license by Take-Two Interactive Software, Inc.

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