Guitar Hero III Demo to Debut on Tony Hawk's Proving Ground

Gamers to Get Their First Licks in with the Purchase of the
> Latest Installment in the #1 Action Sports Franchise
> Santa Monica, CA - August 23, 2007 - Guitar Hero fanatics prepare to get
> the first fix of the upcoming Guitar Hero III: Legends of Rock video
> game demo with the launch of Activision, Inc.'s
> (Nasdaq: ATVI) Tony Hawk's Proving Ground
> , slated to ship to stores on October 9.
> Players who purchase the Tony Hawk's Proving Ground game for the Xbox
> 360(tm) video game and entertainment system from Microsoft will get an
> exclusive two week head start on experiencing the demo to this year's
> hottest music based video game before its release on Xbox LIVE(r)
> Marketplace.
> "Music is such a huge part of skateboarding culture and pairing the
> Guitar Hero III: Legends of Rock demo with Tony Hawk's Proving Ground
> makes perfect sense," said Dusty Welch, head of publishing at RedOctane.
> "We're excited to bring together two highly anticipated games and give
> fans their first chance to rock out with the franchise that's taken the
> world by storm."
> The demo features five tracks set in the Desert Rock Tour venue.
> Players will be able to rock out to:
> * Lay Down (by Priestess)
> * Even Flow (by Pearl Jam)
> * The Metal (by Tenacious D)
> * Hit Me with your Best Shot (as made famous by Pat
> Benatar)
> * Rock You like a Hurricane (as made famous by Scorpions)
> Both titles are in development by Activision's award-winning studio,
> Neversoft.
> Tony Hawk's Proving Ground features deeper customization than ever
> before, including a Video Editor with full-featured editing tools and
> visual effects for creating "epic skate videos," and a fully
> customizable online Skate Lounge where players can skate with friends in
> the ultimate pad. In addition, players will have the freedom to skate
> from single player to online seamlessly, as well as the ability to
> utilize new gameplay mechanics such as Nail the Manual and Nail the
> Grab, and the ability to modify the environment on the fly, as they
> enjoy the most expansive skating experience ever. Tony Hawk's Proving
> Ground is scheduled for release October 9, and is rated "T" (Teen) by
> the ESRB. For more information visit http://www.thpgonline.com/.
> Guitar Hero III: Legends of Rock lets gamers fire up the fretboard,
> crank up the amp and get ready to rock like never before. Guitar Hero
> III: Legends of Rock drops players into the spotlight of the largest and
> most legendary rock concert ever. The star-studded soundtrack includes
> master tracks by such legendary artists as Guns N' Roses, Metallica, The
> Rolling Stones, Beastie Boys, and Pearl Jam, with added songs as made
> legendary by Kiss, Alice Cooper and Heart. Now drop that air guitar and
> shred the night away with Guitar Hero III: Legends of Rock. Available
> in late October, Guitar Hero III: Legends of Rock is rated "T" (Teen) by
> the ESRB. For more information visit http://www.guitarhero.com/.
> About Tony Hawk, Inc.
> Tony Hawk, Inc. is a world leader in its field with the unprecedented
> ability to bring alternative sports and their unique lifestyle to the
> masses while maintaining an indispensable edge of authenticity with the
> market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998
> and based in Vista, CA, the company is organized into five segments:
> Merchandising, Events, Endorsements, Film and Digital Media. These
> lifestyle sports include skateboarding, BMX, Motocross, surfing and
> snowboarding. Consumer goods bearing the Tony Hawk brand have dominated
> several markets, including interactive games, skateboard hard goods,
> lifestyle apparel, toys, publications and more.
> About Activision, Inc.
> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive
> entertainment and leisure products. Founded in 1979, Activision posted
> net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands,
> Australia, Japan and South Korea. More information about Activision and
> its products can be found on the company's World Wide Web site, which is
> located at www.activision.com.
> Cautionary Note Regarding Forward-looking Statements: Information in
> this press release that involves Activision's expectations, plans,
> intentions or strategies regarding the future are forward-looking
> statements that are not facts and involve a number of risks and
> uncertainties. In this release they are identified by references to
> dates after the date of this release and words such as "will," "will
> be," "remains," "to be," "plans," "believes", "may", "expects,"
> "intends," and similar expressions. These risks and uncertainties
> include, but are not limited to, the further implementation, acceptance
> and effectiveness of the remedial measures recommended or adopted by the
> special sub-committee of independent directors established in July 2006
> to review Activision's historical stock option granting practices, the
> board and Activision; the outcome of the SEC's formal investigation and
> the derivative litigation filed in July 2006 against certain current and
> former directors and officers of Activision relating to Activision's
> stock option granting practices, and the possibility that additional
> claims and proceedings will be commenced, including additional
> stockholder litigation, employee litigation, and additional action by
> the SEC and/or other regulatory agencies. Other factors that could
> cause Activision's actual future results to differ materially from those
> expressed in the forward-looking statements set forth in this release
> include, without limitation, other litigation (unrelated to stock option
> granting practices), sales of Activision's titles, shifts in consumer
> spending trends, the seasonal and cyclical nature of the interactive
> game market, Activision's ability to predict consumer preferences among
> competing hardware platforms (including next-generation hardware),
> declines in software pricing, product returns and price protection,
> product delays, retail acceptance of Activision's products, adoption
> rate and availability of new hardware and related software, industry
> competition, rapid changes in technology and industry standards,
> protection of proprietary rights, maintenance of relationships with key
> personnel, customers, vendors and third-party developers, international
> economic and political conditions, integration of recently acquired
> subsidiaries and identification of suitable future acquisition
> opportunities, limitations on our ability to issue stock and options,
> foreign exchange rate changes, and the risks identified in Activision's
> most recent annual report on Form 10-K and recent reports on Form 8-K.
> The forward-looking statements in this release are based upon
> information available to Activision as of the date of this release, and
> Activision assumes no obligations to update any such forward-looking
> statement. Forward-looking statements believed to be true when made may
> ultimately prove to be incorrect. These statements are not guarantees
> of future performance and are subject to risks, uncertainties and other
> factors, some of which are beyond our control and may cause actual
> results to differ materially from our current expectations.

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