Hellgate: London coming Oct. 31



* *

/The Next Benchmark in Action Role Playing Games will Start Lighting Up
PCs this Halloween/

* *

*Redwood City**, Calif.* – August 6, 2007 – Get ready to hack, slash,
and shoot your way through a demon-infested London this Halloween!
Electronic Arts Inc. (NASDAQ: ERTS) and NAMCO BANDAI Games America Inc.
today announced that */Hellgate™: London/*, the premier title from
Flagship Studios, will start hitting retail stores in North America on
October 31, 2007 and in Europe on November 2, 2007 for the PC.
*/Hellgate: London/*/ /represents the next leap in the evolution of the
action RPG genre, combining the depth and addictive gameplay of
traditional RPGs with the visceral action of first-person shooters.

“We wanted to hit the sweet-spot for release in terms of the development
schedule and delivering the highest-quality game to our players,” said
Bill Roper, CEO of Flagship Studios. “Halloween was the perfect fit as
it ensures that */Hellgate: London/* will have an appropriate amount of
beta testing, while also being an incredibly fun time to unleash the game.”

One of the most anticipated PC games and RPGs of the year, */Hellgate:
London/*/ /offers infinite re-playability with dynamically generated
levels, items, enemies and events. The player creates a heroic
character, completes quests, and battles through an innumerable amount
of demons to advance through a deep, rich story-driven campaign. A
robust, flexible skill and spell system, highly customizable
appearances, and a massive variety of randomly generated equipment allow
each player to create his or her own unique hero.

While some may prefer to slay demons solo, players will also be able to
take the fight online*, teaming up with friends to save London in a
secure, client-server environment and playing through the entire
story-driven campaign for free. For those players who want to extend
their */Hellgate: London/* experience, Flagship is offering an optional
subscription service which will give players access to huge amounts of
content on an ongoing basis in the form of quests, character classes,
demons, items, etc. More details about */Hellgate: London’s/* online
options are coming soon.

The game has not yet been rated by the ESRB, PEGI or BBFC. Visit
www.esrb.org , www.pegionline.eu
or www.bbfc.co.uk
for updated rating information. For more information about */Hellgate:
London/*, log onto http://info.ea.com or the
game’s official website at www.hellgatelondon.com

* Internet connection required.


*_About Electronic Arts_*

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal
2007, EA posted revenue of $3.09 billion and had 24 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com . More information about EA's products
and full text of press releases can be found on the Internet at
http://info.ea.com .

*_ _*

*_About Flagship Studios_*

Flagship Studios is a creator of innovative entertainment software,
designing games that focus on ease of play, replayability, and fun. The
studio was formed in 2003 by former executives and developers from
Blizzard North® and represents the creators of the worldwide,
best-selling Diablo® franchise. With members that are renowned within
the gaming industry, Flagship Studios embodies a team that has worked
together for over a decade and have numerous #1-selling games and
multiple Game of the Year awards to their credit. For more information
about Flagship Studios log onto www.flagshipstudios.com

*_About NAMCO BANDAI Games Inc._*

NAMCO BANDAI Games America Inc., is a leading interactive entertainment
software publisher and developer based in Santa Clara, CA. The company
is a part of the NAMCO BANDAI group of companies known for creating and
publishing many of the industry's top video game franchises including
the PAC-MAN®, SOULCALIBUR®, NARUTO™ and Tekken® brands. For more
information about NAMCO BANDAI Games America Inc., and our products log
onto www.namcobandaigames.com.

EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S and/or other countries.
Hellgate™: London is a trademark and/or registered trademark of Flagship
Studios, Inc. throughout the world. Licensed by NAMCO BANDAI Games
America Inc. All other trademarks are the property of their respective

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