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The Fare Frenzy Returns with All-New Multiplayer Modes and
Customized Music Features for Cabbies on the Go

SAN FRANCISCO (August 7, 2007) - SEGA® of America, Inc. today announced that Crazy Taxi(tm): Fare Wars has shipped to stores nationwide exclusively for the PSP® (PlayStation®Portable) system. For the first time ever, players can compete against a friend in a high-speed, money making multiplayer frenzy. Cabbies can also perfect their skills through 32 mini-games and effortlessly customize their music while racing through the city. With all-new features, gamers can now relive the addictive, action-packed gameplay of the original Dreamcast games, Crazy Taxi(tm) and Crazy Taxi(tm) 2.

In Crazy Taxi: Fare Wars, drivers are more aggressive than ever when speeding fares to their destination. Cabbies can compete wirelessly head-to-head via Ad Hoc around the city, taking turns in a skills competition to see who can pick up and drop off the most passengers to earn the highest fares. Players can also run interference during an opponent's trial, throwing off the opponent and making them miss a passenger pick up, drop off, sharp turn, or ramp jump. An additional turn-based multiplayer mode allows for two cabbies to play on one PSP system and split the cab ride.

"With over 2.7 million games sold to date in the Crazy Taxi series, SEGA is excited to revitalize this fun, frantic, and highly addictive classic from its vault of top hits," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "With the newly added multiplayer modes in Crazy Taxi: Fare Wars, and an easy to use custom music player, this PSP system exclusive brings back the fun on wheels for endless gaming on the go."

In Crazy Taxi: Fare Wars, players can drive through the two original maps of Crazy Taxi, including the arcade map and the original Dreamcast map, both inspired by the steep hills, trademark cable cars, and breezy waterfront of San Francisco. They'll then head for the Small Apple maps in Crazy Taxi 2, which are inspired by New York's large building fronts, hectic downtown streets, and the city's famous Central Park and subway system.

Crazy Taxi: Fare Wars offers 32 mini-games for cabbies to train and hone their crazy driving skills which are available in two mini-game modes, Crazy Box and Crazy Pyramid. Drivers can now effortlessly download their favorite tunes and switch between songs while careening through the city. Cabbies can flaunt their skills and driving performance with the video record and save feature in Crazy Taxi 2. Additional unlockable content is available including interviews with Kenji Kanno, the original producer of Crazy Taxi.

Get ready for the return of a classic favorite with Crazy Taxi: Fare Wars, created exclusively for the PSP system. The game is rated "E10+" for Everyone 10 and older by the Entertainment Software Review Board, and has an MSRP of $29.95. For screenshots and assets, please visit the SEGA FTP site at http://segapr.segaamerica.com .

About SEGA of America Inc.:
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com .

About Sniper Studios:

Founded in 2005 and headquartered in Redwood City, California, Sniper Studios is a privately-owned development and production studio. Proven design and production experts with extended experience on high profile titles, Sniper Studios is comprised of seasoned talent who use their broad-base genre experience and industry best practices to deliver quality products, meet deadlines and consistently stay within budgets. Sniper Studios is able to effectively meet needs of publishing partners through its internal talent supported by a vast network of resources spanning the world. The Sniper Studios team has worked on franchises such as John Madden Football, James Bond, Battlefield, The Simpsons, SOCOM and Halo. Crazy Taxi: Fare Wars PSP is Sniper Studios' first developed title. More information on Sniper Studios can be found at http://www.sniperstudios.com .

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