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Mercury Meltdown for Wii Announces $19.99 Launch Price Point

*MERCURY MELTDOWN REVOLUTION ANNOUNCES $19.99 PRICE POINT; GAME IS
SCHEDULED FOR WII LAUNCH SEPTEMBER 25^TH *
*LOS ANGELES – August 7, 2007* – The *Mercury* is rising and headed to
Wii™ this fall! Ignition Entertainment Ltd., a worldwide publisher and
developer of video games, today announced that */Mercury Meltdown
Revolution/* for the Wii home video game system will be arriving on
store shelves September 25^th at an amazing value of only $19.99.
*/Mercury Meltdown Revolution/* is the fourth edition to the Mercury
series, offering new capabilities via the Wii Remote’s tilt sensing
controller to achieve a high degree of blob agility.
“With over 2 years of franchise development, we’ve really taken the time
and perfected the blob physics, enhanced the graphics and created an
extremely compelling experience that’s a perfect fit on the Wii,” said
Ken Gratz, Director of Product Development. “We’ve finally found a video
game system that would allow us to fully realize our vision and passion
for the Mercury games.”
“The Wii Remote is a perfect complement to Mercury’s gameplay. Tilting
the Wii Remote to guide your mercury blob through the challenging mazes
is extremely satisfying,” continues Vicki White, Sales Director. “On top
of the 150-plus levels, we’ve added loads of mini-games that create a
great deal of fun for the whole family! */Mercury Meltdown Revolution/*
is an essential title for gamers to have in their library at an
outstanding value.”
*/Mercury Meltdown Revolution/* is an action packed game that immerses
players in a colorful world of imaginative machines, kooky characters
and bubbling test tubes. Tilt and flow the mercury blob around a
tremendous amount of treacherous obstacles while avoiding some pesky
adversaries that live within this puzzling adventure.
Ignition Entertainment has offices in the USA, UK and Japan. The company
has a rich history and has sourced, developed and successfully released
innovative titles, as well as building alliances to publish titles in a
number of territories.
For more information on Mercury Meltdown Revolution please visit
www.ignitionusa.com
*_IGNITION ENTERTAINMENT LTD_*
Ignition Entertainment Limited is a UTV Media Communication company.
Ignition was created by a core team of gaming industry veterans with the
purpose of building upon their successful track record to develop and
publish within the international games industry. You can find more
information about IGNITION ENTERTAINMENT LIMITED at
http://www.ignitionent.com
*_ABOUT UTV SOFTWARE_*
UTV Software Communications Ltd. is India’s foremost Media &
Entertainment Company with leadership position in four verticals that
includes Motion Pictures, Broadcasting, TV Content and New Media (i.e.
Animation and Gaming). Listed on the Mumbai Stock Exchange. Walt Disney
Inc holds a strategic stake in UTV. It has subsidiaries with offices
across India, the UK and USA.
UTV Motion Pictures pioneered the Studio Model in India with operations
encompassing Production, Marketing, Distribution and International
Co-Productions. Strategic relationships with 20th Century Fox, Walt
Disney and Sony Pictures, along with Will Smith’s Overbrook, have
positioned UTV as the only South Asian Company in the International
Movie Space. Recent releases include Mira Nair’s “The Namesake” and
under-Production M. Night Shyamalan’s “The Happening”. Its Indian slate
includes the BAFTA nominated Rang De Basanti with a slate of over 12
movies on the floor, along with its International Co-Productions makes
it the largest Movie Studio in South Asia.
In New Media, UTV has one of the largest 3D Animated facilities located
in Mumbai and after it acquiring controlling stakes in two Gaming
Companies i.e. India Games (India’s largest Mobile Gaming company) and
Ignition UK (Console Gaming), along with it having under production
three of the largest animation movies to come out of India in the next 2
years, it has carved a space as the premier New Media Company in South Asia.
In Television Content, a business with which UTV was founded, the
company produces and markets over 20hrs of television programmes a week
in multiple languages.
In Broadcasting, after its roaring success of its Kids Channel – Hungama
TV to the Number 1 position in 18 months, UTV launches a bouquet of
Channels including India's first Youth Entertainment Brand and related
channels called "Bindass", a World Cinema Channel entitled "Olive" and a
slue of other Channels to be announced soon. UTV will also create its
own Distribution Bouquet for its channels.
More information on the group is available at www.utvnet.com

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