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SEGA BRINGS NORSE MYTHOLOGY TO LIFE WITH VIKING: BATTLE FOR

SAN FRANCISCO & LONDON & SAN FRANCISCO (August 21st 2007) - SEGA=AE of Am=
erica and SEGA=AE Europe Ltd today announced VIKING: Battle For Asgard(tm=
), the first next-gen console title from the award-winning development st=
udio, The Creative Assembly. In this intense new game, experience for the=
first time ever the brutal yet spectacular world of the Vikings and thei=
r all-powerful Gods. Players can take part in massive epic battles agains=
t savage magical beasts and barbaric warriors and ultimately be the hero =
who saves the human world from the wrath of the Gods. VIKING: Battle For =
Asgard will be available this Spring 2008 for the Xbox 360(tm) video game=
and entertainment system from Microsoft and the Sony PlayStation=AE 3 co=
mputer entertainment system.

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VIKING: Battle For Asgard takes players to the world of Norse Gods, where=
the Goddess Hel in all her fury, has raised an army of demonic warriors =
sent to enslave the mortal realm of Midgard and ultimately provoke Ragnar=
ok - the apocalyptic battle that will destroy even the Gods themselves. P=
lay as Skarin, a powerful yet flawed Viking warrior, filled with rage and=
ready to wage war on whoever stands in his way. Manipulated by the gods =
and fated to a destiny he has yet to understand, Skarin is the only one a=
ble to stop this ultimate clash of great wills. As Skarin, players will l=
eave behind them a bloody trail of dismembered foes using a huge array of=
ruthless and brutal combat moves while mastering the addictive and destr=
uctive mystical powers and abilities given to him by the Viking Gods he l=
ooks to come between. Explore vast and visually stunning open-world envir=
onments where gamers strive to free enslaved warriors and lead them into =
huge, epic battles featuring colossal giants, powerful shaman, deadly ass=
assins and the Gods' own champions. Tame mighty dragons and unleash their=
rain of fire, laying waste to the enemy hordes that stand in your way an=
d use Skarin's emerging skills to strategically turn the tide of conflict=
=2E Taking full advantage of the technology only next-gen consoles offer,=
VIKING: Battle for Asgard excels at flowing seamlessly from small-scale =
battles to massive wars featuring multitudes of bloodthirsty warriors wai=
ting to unleash their fury. =20

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"Set in the mystical universe of Norse mythology, VIKING: Battle for Asga=
rd is a spectacular adventure filled with the most visceral battles and r=
uthless warriors," said Scott A. Steinberg, Vice President of Marketing, =
SEGA of America. "The Creative Assembly, and their expertise at making in=
credible games on an epic level, have brought to life the brutal combat a=
nd offers players a journey into the rarely-explored and ferocious Viking=
world."

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VIKING: Battle For Asgard(tm)will be available on Xbox 360(tm) and PlaySt=
ation=AE 3 in Spring 2008. For more information please visit www.sega.co=
m . For assets for press please visit http=
://segapr.segaamerica.com.=20

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About SEGA of America


SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corp=
oration, a worldwide leader in interactive entertainment both inside and =
outside the home. The company develops, publishes and distributes intera=
ctive entertainment software products for a variety of hardware platforms=
including PC, wireless devices, and those manufactured by Nintendo, Micr=
osoft and Sony Computer Entertainment Inc. SEGA of America's Web site is=
located at www.sega.com/usa

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About SEGA=AE Europe Limited:

SEGA Europe Limited is the European Distribution arm of Tokyo, Japan-base=
d SEGA Corporation, and a worldwide leader in interactive entertainment b=
oth inside and outside the home. The company distributes interactive ente=
rtainment software products for a variety of hardware platforms including=
PC, wireless devices, and those manufactured by Nintendo, Microsoft and =
Sony Computer Entertainment Europe. SEGA Europe's web site is located at =
www.sega-europe.com .




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