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EA ANNOUNCES THE SIMS ON STAGE

A NEW ENTERTAINMENT, COMMUNITY AND PERFORMANCE PLATFORM FROM THE SIMS
> LABEL
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> Experience the Ultimate Online Destination for Performance and Creative
> Expression with The Sims and Find Your 15 Minutes of Fame!
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> REDWOOD CITY, Calif.-Sept. 5, 2007-Today, Electronic Arts Inc. (NASDAQ:
> ERTS) announced the beta launch of The Sims(tm) On Stage, an interactive
> online playground that allows anyone with a standard PC or Mac(tm) and
> broadband connection to unleash their inner creativity! By visiting
> www.thesimsonstage.com , people can
> immediately and free-of-charge start recording karaoke songs, stories,
> comedy routines and more. The site offers incredibly fun and accessible
> tools that make it easy to watch, create and share recordings with just
> a few close friends, The Sims On Stage community, or the entire world
> online. Bringing together elements of performance, humor and community,
> The Sims On Stage is the perfect destination for people to express their
> creativity - and enjoy the talent and imagination of others!
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> "The Sims has long had one of the largest, friendliest and most creative
> communities in the world. With the release of The Sims On Stage, we
> welcome a new kind of customer to our way of having fun," said Studio
> Head of The Sims Label, Rod Humble. "The world of interactive
> entertainment is now broader than ever thanks to new web-based
> technologies, and we are thrilled to give you a new way of having fun
> with The Sims On Stage."
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> The Sims On Stage will also feature an easy-to-use Movie Mashup that
> will allow members to create original movies featuring The Sims content
> made available exclusively to members of The Sims On Stage community.
> Looking for your 15 minutes of fame? The Sims On Stage spotlight shines
> on thousands of well-known rock, pop and country songs available to
> karaoke fans at launch, making it easy to record and share your favorite
> ditty! And if singing is not your thing, take a shot at Open-Mic
> Recordings and share your favorite performances -- from spoken word and
> comedy routines, to knock-knock jokes and more!
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> Keep recordings private or make them public for the world to see! With
> one click of the mouse, The Sims On Stage members can easily upload
> their recordings onto blogs, social networking sites and more. Plug in
> your microphone, grab your webcam and record away!
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> Launching today in English, The Sims On Stage is an entertainment and
> performance destination based on the online karaoke community, SingShot
> Media that was acquired by Electronic Arts in February 2007. Please
> visit www.thesimsonstage.com for more
> details, and to experience the fun firsthand!
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> About The Sims
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> The Sims franchise celebrates an impressive 90 million units sold
> life-to-date since it's inception with The Sims launch in February 2000.
> Translated into 22 different languages over the past seven years, The
> Sims franchise has quickly become a universal gaming and cultural
> phenomenon. For the latest information about The Sims franchise, please
> visit http://www.thesims.com . To check out
> the hottest The Sims 2 creations made by our community members, please
> visit http://www.thesims2.com .
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> About Electronic Arts
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> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for video game systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTS(tm), EA(tm), EA SPORTS BIG(tm) and POGO(tm).
> In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
> that sold more than one million copies. EA's homepage and online game
> site is www.ea.com .

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